Ditemukan 2270 dokumen yang sesuai dengan query
"The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to build excitement. Written by high-profile experts in the PR field, "The Library PR Handbook" is the essential reader for those looking to spice up their library's message and get the word out."
Chicago: [American Management Association, ], 2009
e20437732
eBooks Universitas Indonesia Library
Thenell, Jan
"Is your library vulnerable to challenges arising from difficult patrons, censorship, budget issues, natural disasters, or disgruntled staff? Almost daily, libraries tread the line to limit the scope of problems and complaints so they don?t expand into full-blown crises."
Chicago: [American Library association, American Library association], 2004
e20436114
eBooks Universitas Indonesia Library
Middleberg, Don
New York: McGraw-Hill, 2001
659.2 MID w
Buku Teks SO Universitas Indonesia Library
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
S4677
UI - Skripsi Membership Universitas Indonesia Library
020 ITL 20:2 (2001)
Artikel Jurnal Universitas Indonesia Library
Lowe, Vincent
Singapore: Times Books International, 1986
659.2 LOW a
Buku Teks SO Universitas Indonesia Library
Rini Darmastuti
Yogyakarta: Gaya Media, 2007
659.2 Dar e
Buku Teks Universitas Indonesia Library
Andreina Caniggia
"Skripsi ini menjelaskan tentang pencapaian target pengguna Perpustakaan Umum Freedom yang dilihat dari Komunikasi Pemasaran Terpadu. Penelitian ini menggunakan metode penelitian kualitatif dengan wawancara mendalam, kajian pustaka lalu dianalisis dan diinterpretasikan. Hasil penelitian ini menyatakan bahwa Komunikasi Pemasaran Terpadu harus diterapkan secara intensif dan berkelanjutan untuk membangun branding awarness dalam masyarakat dan mencapai visi misi Perpustakaan. Selain itu, untuk perkembangan dalam Perpustakaan, Komunikasi Pemasaran Terpadu pun hadir dalam elemenelemennya sebagai berikut: Iklan, Pemasaran Langsung, Pemasaran Interaktif, Promosi Penjualan, Hubungan Masyarakat, dan Penjualan Personal.
This mini-thesis describes the achievement of the target users who viewed the Public Library Freedom viewed from Integrated Marketing Communications. This study uses qualitative research methods with indepth interviews, literature review, analyzed and interpreted. The results suggest that integrated marketing communications should be applied intensively and sustainably to build branding awarness in society and achieve the vision mission of the Library. In addition, for developments in the Library, Integrated Marketing Communications was present in the elements as follows: Advertising, Direct Marketing, Interactive Marketing, Sales Promotion, Public Relations, and Personal Selling."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2012
S42875
UI - Skripsi Open Universitas Indonesia Library
"dari hasil review selama tahun 2009, MUI Kota Malang jawa timur bisa dikatakan sukses. paling tidak ada 10 kasus penodaan agama/ aliran sesat dari ratusan aliran yang berbeda di kota malang. selama tahun 2009 tidak sedikit kelompok yang disidangkan karena pasal ini, bukan hanya dalam islam, taoi juga umat lain. pada januari 2009 di kebagusan jakarta selatan, ditemukan aliran satria piningit weteng buwono yang dipimpin Agus Imam Solichin. "
361 MAJEMUK 41:11 (2009)
Artikel Jurnal Universitas Indonesia Library
Beeley, P.R.
London: Butterworth, c1980
671.2 BEE f
Buku Teks SO Universitas Indonesia Library