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"The financial advisor's go-to reference-updated to address important legal and economic changes since the 2008 financial crisis"

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Seiring dengan perkembangan industri teknologi keuangan, aplikasi personal financial management (PFM) muncul sebagai solusi alternatif dari spreadsheet untuk memfasilitasi proses pengelolaan keuangan pribadi. Di Indonesia, Finku merupakan aplikasi PFM yang paling pesat perkembangannya. Meskipun Finku dianggap menawarkan solusi yang lebih efisien dan intuitif dibanding spreadsheet, Finku masih menghadapi tantangan dalam mempertahankan penggunanya, yang ditunjukkan dengan tingkat retensi pengguna yang terlalu rendah. Untuk mengatasi tantangan ini, penelitian ini menggunakan kerangka kerja push-pull-mooring (PPM) untuk memahami faktor-faktor yang memengaruhi niat pengguna untuk beralih dari spreadsheet ke Finku. Penelitian ini menggunakan metode campuran, dengan menggabungkan data kuesioner dari 198 responden dan wawancara semi-terstruktur yang dilakukan dengan enam partisipan untuk mendapatkan gambaran yang komprehensif mengenai fenomena yang diteliti. Untuk menganalisis data kuantitatif, penelitian ini menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM), sementara data kualitatif dianalisis menggunakan analisis tematik. Hasil penelitian ini menunjukkan bahwa ketidakpuasan pengguna dan persepsi ketidakefisienan terhadap spreadsheet, daya tarik alternatif dari Finku, inovasi konsumen, biaya beralih, dan persepsi keamanan dan privasi berpengaruh secara signifikan terhadap niat pengguna untuk beralih. Namun, ubikuitas tidak ditemukan berdampak signifikan terhadap niat untuk beralih. Penelitian ini juga menekankan bahwa fitur-fitur inovatif, seperti gamifikasi dan pembuat laporan keuangan otomatis, memainkan peran besar dalam meningkatkan daya tarik alternatif, sehingga memengaruhi niat beralih pengguna. Penelitian ini berkontribusi dengan memberikan pemahaman mendalam tentang faktor-faktor PPM yang memengaruhi niat beralih pengguna dari spreadsheet ke aplikasi Finku. Temuan ini juga dapat dijadikan landasan bagi pengembang aplikasi Finku untuk meningkatkan retensi pengguna aplikasinya berdasarkan faktor-faktor PPM yang telah diidentifikasi.

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As the fintech industry evolves, personal financial management (PFM) apps have emerged as an alternative to spreadsheets in facilitating personal finance management. In Indonesia, Finku stands out as the most rapidly growing PFM app. Despite Finku's perceived efficiency and intuitiveness compared to spreadsheets, it still faces challenges in retaining its user base, as indicated by its low user retention rate. To address this challenge, this study employs the push-pull-mooring (PPM) framework to understand the factors influencing users' intentions to switch from spreadsheets to Finku. The study uses a mixed-method approach, combining questionnaire data from 198 respondents and semi-structured interviews with six participants, to provide a comprehensive picture of the phenomenon under investigation. For the analysis of quantitative data, this study uses the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, while qualitative data is analyzed using thematic analysis. The findings reveal that user dissatisfaction and perceived inefficiency of spreadsheets, Finku's alternative attractiveness, consumer innovation, switching costs, and perceived security and privacy significantly influence users' intention to switch. However, ubiquity was not found to significantly impact the intention to switch. The study also highlights that innovative features, such as gamification and automatic financial report generators, play a major role in increasing alternative attractiveness, thus influencing users' switching intentions. This study contributes by providing in-depth understanding of the PPM factors influencing users' switching intentions from spreadsheets to Finku. These findings can also serve as a foundation for Finku app developers to improve user retention based on the identified PPM factors.

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