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"Run for elected office—and win shows you how. It is designed to help readers make a positive impact on the world and in the communities in which they live. It starts with how to make a decision to run for a particular office and ends with how to proceed with a successful political career, and it covers everything else in between. This book helps readers :- Learn the ins and outs of winning an election, from an author who’s done it!- Understand how to plan and schedule a political campaign- Employ the power of social media in gaining name recognition- Learn how much money it takes to run a campaign and what it really takes to win."

"Becoming a Candidate: Political Ambition and the Decision to Run for Office explores the factors that drive political ambition at the earliest stages. Using data from a comprehensive survey of thousands of eligible candidates, Jennifer L. Lawless systematically investigates what compels certain citizens to pursue elective positions and others to recoil at the notion. Lawless assesses personal factors, such as race, gender and family dynamics, that affect an eligible candidate's likelihood of considering a run for office. She also focuses on eligible candidates' professional lives and attitudes toward the political system."