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"ABSTRAKPenulisan ini bertujuan untuk mengetahui pengaruh Undian Berhadiah "Kemilau Emas" terhadap keputusan gadai nasabah Pegadaian Syariah Cabang Margonda Depok. Sampel penulisan ini adalah nasabah yang baru pertama kali atau pernah gadai. Studi lapangan terhadap 40 nasabah menunjukkan hasil yang variatif. Hasil penulisan menyarankan bahwa Pegadaian Syariah Cabang Margonda Depok harus bekerja sama dalam meningkatkan mengembangkan promosi pemasaran, memberdayakan masyarakat sekitar, dan membuat promosi iklan di internet.

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ABSTRACT

This research aims to determine the relationship between sweepstakes "Kemilau Emas" to costumer purchase decision. The sample was new or loyal customer on periode August-November 2015. Field studies on 40 customer showed varied results. The results of the study suggest that Pegadaian Syariah Cabang Margonda Depok need improve to develope marketing campaigns, empowering local communities, and create an attaractive advertising campaigns on the internet."

"Bagi perusahaan, penting untuk mengetahui respon terhadap produk atau layanan yang ditawarkan. Respon konsumen menjadi salah satu faktor yang dapat menentukan kualitas pelayanan. Penilaiannya dapat dilakukan dengan perbandingan pelayanan yang diterima (perception) dan pelayanan yang diharapkan (expectations). Untuk mengetahui kebutuhan konsumen sebagai upaya peningkatan pelayanan, perusahaan dapat melakukan customer relations management (CRM) yang merupakan strategi pengintegrasian proses internal dan operasional hingga perusahaan mampu menyiapkan strategi meningkatkan loyalitas pelanggan atas data yang telah terintegrasi. Studi serupa sebelumnya menyebutkan bahwa dengan mengimplementasikan customer relations management, perusahaan dapat mengoptimalkan pelayanan terbaik, berkomunikasi secara real-time, hingga meningkatkan akses bagi pelanggan bersaing efektif dalam industri jasa antar. Studi ini fokus pada mencari tahu bentuk strategi CRM yang diterapkan pada layanan pesan antar makanan berbasis online GoFood hingga dapat memberikan kontribusi penting terkait dengan pemahaman bentuk strategi CRM.

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For companies, it is important to know the response to the product or service offered. Consumer response is one of the factors that can determine service quality. The assessment can be done by comparing the service received (perception) and the service expected (expectations). To find out consumer needs as an effort to improve services, companies can carry out customer relations management (CRM) which is a strategy for integrating internal and operational processes so that companies are able to prepare strategies to increase customer loyalty based on integrated data. Previous similar studies mentioned that by implementing customer relations management, companies can optimize the best service, communicate in real-time, and increase access for customers to compete effectively in the delivery service industry. This study focuses on finding out the form of CRM strategy applied to the online-based food delivery service GoFood so that it can make an important contribution related to understanding the form of CRM strategy."

"Media sosial menjadi wadah yang memfasilitasi pemenuhan entertainment need dan memicu purchase intention pada penggemar K-Pop. Penelitian ini bertujuan untuk melihat pengaruh kebutuhan hiburan dan intensi pembelian album dan merchandise yang dimediasi oleh sikap terhadap K-Pop. Penelitian ini bersifat kuantitatif dan mengambil sampel penggemar K-Pop (N=457) yang berusia lebih dari 17 tahun. Entertainment dan Attitude Toward Foreign Music Scale dari An et al. (2020) dan Purchase Intention Scale milik Ural dan Devrimag (2017) digunakan dalam penelitian ini. Analisis data dilakukan menggunakan teknik analisis simple mediation melalui PROCESS v.4.1. Hasil penelitian menemukan bahwa sikap terhadap K-Pop memediasi secara penuh pengaruh entertainment need dan intention to purchase album dan merchandise. Hasil penelitian ini dapat dimanfaatkan oleh pelaku bisnis di industri musik Indonesia untuk mendukung pembentukan attitude dengan memperhatikan aspek entertainment need untuk meningkatkan perilaku membeli melalui media sosial yang spesifik untuk konsumen yang dituju.

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Social media is the platforms that facilitates the fulfilment of entertainment need and purchase intention for K-Pop fans. This study aims to see the effect of entertainment need and intention to purchase album and merchandise mediated by attitudes towards K-Pop. This research is quantitative in nature and takes a sample of K-Pop fans (N=457) who are over 17 years old. Entertainment Scale and Attitude Toward Foreign Music from An et al. (2020) and Ural and Devrimag's Purchase Intention Scale (2017) were used in this study. Data analysis was performed using a simple mediation analysis technique through PROCESS v.4.1. This study found that attitudes towards K-Pop fully mediated the influence of entertainment need and intention to buy albums and merchandise. The results of this study can be used by business owner in the Indonesian music industry to support attitude formation by paying attention to aspects of entertainment need to increase buying behavior through social media that is specific to the intended consumers."

"Penelitian ini bertujuan untuk mengetahui hubungan customer expectation, perceived enjoyment, perceived ease of use, dan customer satisfaction terhadap repurchase intention barang bekas pakai secara online dalam konteks Carousell. Sampel yang digunakan dalam penelitian ini adalah pengguna aktif aplikasi Carousell yang berdomisili di Indonesia, berusia 17 - 55 tahun dan pernah membeli barang bekas pakai melalui aplikasi Carousell dalam 3 bulan terakhir. Kuesioner menggunakan platform Google Form dan mendapatkan keseluruhan responden dari berbagai media sosial dan melalui aplikasi Carousell. Dalam penelitian ini, terdapat 230 jumlah responden secara keseluruhan. Data yang terkumpul diolah menggunakan metode Partial Least Square - Structural Equation Modeling (SEM) dan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa Customer Expectation memiliki pengaruh positif terhadap Perceived Enjoyment, Perceived Ease of Use dan Customer Satisfaction. Selanjutnya, Customer Satisfaction memiliki pengaruh secara positif terhadap Repurchase Intention. Lalu ditemukan pula Perceived Enjoyment mempengaruhi Customer Satisfaction dan Repurchase Intention secara positif. Sedangkan perceived ease of use terbukti mempengaruhi perceived enjoyment dan repurchase intention secara positif tetapi memiliki hubungan negatif terhadap Customer Satisfaction. Tetapi, Perceived Enjoyment terbukti memediasi hubungan Perceived Ease of Use terhadap Customer Satisfaction.

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This study aims to determine the relationship between customer expectation, perceived enjoyment, perceived ease of use, and customer satisfaction on repurchase intention of used goods online in the context of Carousell. The sample used in this study are active users of the Carousell application who are domiciled in Indonesia, aged 17 - 55 years and have purchased used goods through the Carousell application in the last 3 months. The questionnaire uses the Google Forms platform and gets overall respondents from various social media and through the Carousell application. In this study, there were 230 total respondents. The collected data was processed using the Partial Least Square - Structural Equation Modeling (SEM) method and using the SmartPLS software. The results of this study indicate that Customer Expectation has a positive influence on Perceived Enjoyment, Perceived Ease of Use and Customer Satisfaction. Furthermore, Customer Satisfaction has a positive influence on Repurchase Intention. Then it was also found that Perceived Enjoyment positively affected Customer Satisfaction and Repurchase Intention. Meanwhile, Perceived Ease of Use has been shown to positively affect perceived enjoyment and repurchase intention but has a negative relationship with Customer Satisfaction. However, Perceived Enjoyment is proven to mediate the relationship between Perceived Ease of Use and Customer Satisfaction"

"Implementasi BIM pada proyek baik di Indonesia maupun di luar negeri sangat beragam, sehingga menghasilkan berbagai literatur yang membahas bagaimana pemanfaatan dan pengimplementasian BIM pada proyek, serta dampaknya. Berdasarkan hal tersebut, dibutuhkan suatu kajian literatur secara sistematis untuk mengetahui bagaimana tingkat implementasi BIM dan dampaknya terhadap proyek, baik di Indonesia maupun di luar negeri. Penelitian ini menggunakan metode kajian literatur sistematis atau systematic literature review untuk mengetahui posisi perkembangan BIM di Indonesia dan di luar negeri. Hasil dari penelitian ini menunjukkan bahwa implementasi BIM terbanyak adalah model 3D BIM, yaitu berupa visualisasi model bangunan dalam bentuk digital. Di Indonesia, implementasi BIM hanya sebatas pada model 3D BIM untuk visualisasi model dan model 7D BIM untuk menyimpan data aset dari bangunan. Di luar negeri, implementasi BIM sudah diterapkan pada seluruh model, mulai dari model 3D BIM untuk visualisasi model, model 4D BIM untuk simulasi penjadwalan, model 5D BIM untuk memperoleh prediksi biaya awal, model 6D BIM untuk simulasi dan analisis kinerja bangunan, dan model 7D BIM untuk menyimpan data aset atau fasilitas dari bangunan. Manfaat implementasi BIM pada proyek antara lain, BIM dapat meningkatkan kolaborasi antar pemangku kepentingan, meningkatkan keselamatan pada masa konstruksi maupun operasi, mengoptimalkan desain, meningkatkan manajemen konstruksi, mengoptimalkan penjadwalan proyek, mengoptimalkan biaya konstruksi, membantu menciptakan bangunan yang berkelanjutan, dan membantu pengelolaan fasilitas. Tantangan dan hambatan implementasi BIM pada proyek antara lain, interoperabilitas BIM dengan perangkat lain, tingginya biaya investasi awal, kurangnya pengalaman dan kapabilitas menggunakan BIM, kurangnya permintaan dari klien, manfaat yang belum diketahui secara pasti, regulasi yang belum jelas, kurangnya tenaga ahli, dan kebutuhan akan BIM belum ada.

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The implementation of BIM in projects both in Indonesia and other countries is very diverse, resulting in various literatures that discuss how to use and implement BIM in projects, and their impact. Therefore, a systematic literature review is needed to find out the level of BIM implementation and its impact on projects, both in Indonesia and other countries. This study uses a systematic literature review method to determine the position of BIM development in Indonesia and other countries. The results of this study indicate that the most BIM implementations are 3D BIM models, that is the visualization of building models in digital form. In Indonesia, the implementation of BIM is only limited to 3D BIM models for model visualization and 7D BIM models for storing asset data from buildings. In other countries, the implementation of BIM has been applied to all models, ranging from 3D BIM models for model visualization, 4D BIM models for scheduling simulations, 5D BIM models to obtain initial cost predictions, 6D BIM models for simulation and analysis of building performance, and 7D BIM models to store asset or facility data from buildings. The benefits of implementing BIM on projects are BIM can increase collaboration between stakeholders, improve safety during construction and operation, optimize design, improve construction management, optimize project scheduling, optimize construction costs, help create sustainable buildings, and help manage facilities. Challenges and obstacles to implementing BIM on projects are interoperability of BIM with other devices, high initial investment costs, lack of experience and capability in using BIM, lack of demand from clients, benefits that are not yet known with certainty, unclear regulations, lack of expertise, and there is no need for BIM yet."

"Komunikasi hyper-personalization yang dilakukan oleh suatu perusahaan adalah suatu bentuk komunikasi pemasaran yang ditunjukan kepada konsumen sebagai upaya untuk meningkatkan loyalitas konsumen terhadap suatu merek. Penelitian ini berusaha menganalisis penggunaan komunikasi hyper-personalization dalam komunikasi pemasaran yang dilakukan oleh Perusahaan A. Penelitian ini dilakukan secara kualitatif menggunakan paradigma post-positivis. Strategi yang digunakan dalam penelitian ini adalah strategi studi kasus dengan teknik pengambilan data wawancara dan data respon komunikasi hyper-personalization yang dimiliki oleh Perusahaan A. Teori konseptual yang digunakan adalah Social Judgment Theory. Teori Penilaian Sosial berusaha menjelaskan seberapa besar kemungkinan seseorang akan mengubah opini mereka, kemungkinan arah perubahan itu, toleransi mereka terhadap pendapat orang lain, dan tingkat komitmen mereka terhadap posisi mereka (Mallard, 2010). Hasil penelitian ini menunjukkan bahwa penerimaan konsumen terhadap komunikasi hyper-personalization yang dilakukan oleh Perusahaan A ditentukan oleh references points, three latitudes dan ego-involvement. Dalam penelitian ini, references point terbagi atas 2 jenis yaitu, referensi internal dan eksternal. Latitudes dipengaruhi oleh references point dan ego-involvement. Dalam ego-involvement, telihat bahwa responden akan menerima dan merespon komunikasi hyper-personalization yang dilakukan oleh Perusahaan A jika kontennya sesuai dengan kebutuhan dan aspirasinya. Komunikasi hyper-personalization dengan bantuan Artificial Intelligent (AI) dapat mempengaruhi ego-involvement yang dapat menghasilkan latitudes yang diharapkan. Hal ini dikarenakan Artificial Intelligent (AI) dapat membaca dan mengumpulkan informasi dari perilaku konsumen yang menghasilkan data yang akhirnya bisa di analisis dan melahirkan strategi hyper-personalization yang sesuai dan berdampak terhadap latitudes of acceptance. Penggunaan Secara umum, penelitian ini menujukkan bahwa ada kecenderungan rentang penerimaan yang luas dan sikap yang positif dalam menerima komunikasi hyper-personalization yang dilakukan oleh Perusahaan A.

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Hyper-personalization communication carried out by a company is a form of marketing communication that is shown to consumers as an effort to increase consumer loyalty to a brand. This study seeks to analyze the use of hyper-personalization communication in marketing communications conducted by Company A. This research was conducted qualitatively using a post-positivist paradigm. The strategy used in this research is a case study strategy with interview data collection techniques and hyper-personalization communication response data owned by Company A. The conceptual theory used is Social Judgment Theory. Social Appraisal Theory seeks to explain how likely a person is to change their opinion, the possible direction of that change, their tolerance for other people's opinions, and their level of commitment to their position (Mallard, 2010). The results of this study indicate that consumer acceptance of hyper-personalization communication conducted by Company A is determined by reference points, three latitudes and ego-involvement. In this study, references point are divided into 2 types, namely, internal and external references. Latitudes are influenced by references point and ego-involvement. In ego-involvement, it appears that the respondent will accept and respond to hyper-personalization communications made by Company A if the content matches his needs and aspirations. Hyper-personalization communication with the help of Artificial Intelligent (AI) can affect ego-involvement which can produce the expected latitudes. This is because Artificial Intelligent (AI) can read and collect information from consumer behavior which results in data that can eventually be analyzed and produce appropriate hyper-personalization strategies that have an impact on latitudes of acceptance. Usage In general, this study shows that there is a tendency for a wide range of acceptance and a positive attitude in accepting hyper-personalization communications conducted by Company A."

"Penelitian ini adalah berdasarkan laporan magang yang dilakukan di PT Bank X. Aktivitas Magang dilakukan pada Bank X dengan tujuan meneliti hubungan pemasaran antara Bank X sebagai instansi perbankan dengan PT ABC sebagai klien dari Bank X. Hasil dari penelitian ini menemukan bahwa dalam hubungan pemasaran yang diterapkan oleh Bank X, kompetensi,serta komitmen dan kepercayaan, berperan penting dalam kelangsungan hubungan bisnis antara Bank X dan PT ABC. Selain itu status kedua perusahaan yang merupakan Badan Usaha Milik Negara (BUMN) juga berperan penting dalam kelangsungan kerja sama antara Bank X dan PT ABC. 

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This research is based on internship report which is done in PT Bank X. The internship is conducted with the purpose of doing research regarding the application of relationship marketing in Bank X as a banking institution and PT ABC as a client of Bank X. This research founds that in relationship marketing implemented by Bank X, competency, as well as commitment and trust, has a crucial role sustaining business relationship between Bank X and PT ABC. Besides, the status of both companies as a State Owned Enterprises also have significant role in sustaining business relationship between the two companies."

"The biggest mistake you're making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home. Featuring a simple yet power ful eightstep process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author's extensive experience, plus research on customer buying processes rather than traditional selling processes. This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer's needs at each stage of the buying process. There are two sides to every sale. In today's extra challenging business climate, understanding the buying process is where professional selling should start."

"ABSTRACTSkripsi ini dibuat untuk membahas bagaimana motivasi pelanggan Taman Sari Royal Heritage Spa. Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara mendalam dan pengamatan. Hasil dari penelitian ini menunjukkan bahwa motivasi yang mendasari pelanggan Taman Sari Royal Heritage Spa melakukan perawatan ialah kebutuhan akan relaksasi dan penyegaran dari rutinitas sehari-hari, perawatan badan, menghargai tubuh, ingin tampil bugar, serta panjang umur dan awet muda. Motivasi tersebut dipengaruhi oleh latar belakang sosial dan budaya informan seperti keluarga, pendidikan, dan pekerjaan. Perawatan yang dilakukan mendapatkan dukungan dari pihak keluarga. Informan dengan pekerjaan padat termotivasi untuk relaksasi dan penyegaran dari rutinitas kesehariannya. Tingkat pendidikan yang relatif tinggi membuat adanya kesadaran untuk menjalani gaya hidup sehat agar selalu tampil bugar sekaligus penghargaan terhadap tubuh. Pekerjaan yang bersinggungan dengan publik membuat informan termotivasi selalu merawat badan untuk tetap tampil bersih, enak dilihat dan awet muda.

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ABSTRACT This thesis discuss customer s motivation of Taman Sari Royal Heritage Spa. This research use qualitative method through in depth interview and observation. The found of the research show that customer s motivation of Taman Sari Royal Heritage Spa is the needs of relaxation and refresh from daily routine, body treatment, self reward, desire to look fit and having a long life and stay young. These motivations are influenced by informan s social and cultural background such as family, education and occupation. Treatments activities are supported by the family. Informant with high pressures of work want to get relax and refresh from daily routine. Well educated informant aware to have healthy life style to always look fit. Occupation in public sector makes informant go to spa in order to good looking and stay young."