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"Studi ini merupakan studi pemasaran yang melibatkan sisi psikologi konsumen dalam mengetahui loyalitasnya terhadap suatu produk dimana menguji peran perbedaan dan kombinasi dari involvement dan ambivalence dalam hubungan kepuasan-loyalitas pembelian berulang. Studi ini menganalisa data survei dari 177 pemilik mobil penumpang Toyota di Indonesia. Studi menggunakan structural equation modeling untuk menguji efek moderasi dan mediasi. Hasil mengindikasikan bahwa kepuasan mempunyai efek positif pada loyalitas pembelian berulang melalui involvement. Ambivalence mempunyai efek negatif pada kepuasan dan involvement namun tidak mempengaruhi secara langsung loyalitas pembelian berulang. Bukti empiris juga memperlihatkan bahwa involvement memoderasi hubungan kepuasan-loyalitas pembelian berulang namun tidak pada ambivalence. Hasil studi ini mengindikasikan bahwa ambivalence dan involvement adalah penting untuk mengerti dan menjelaskan hubungan antara kepuasan dan loyalitas pembelian berulang.

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This study is a marketing study which involves consumer psychological side for knowing their loyalty in a product that tests the different and combined roles of involvement and ambivalence in the satisfaction-repurchase loyalty relationship. The study analyses survey data from 177 Toyota passenger car owners in Indonesia. The study uses structural equation modeling for testing moderator and mediator effects. The results indicate that satisfaction has positive effects on repurchase loyalty through involvement. Ambivalence has negative effects on both satisfaction and involvement but does not directly influence repurchase loyalty. Empirical evidence also reveals that involvement is a moderator in the satisfaction-repurchase loyalty relationship but not for ambivalence. The results of this study indicate that ambivalence and involvement are important to understanding and explaining the relationship between satisfaction and repurchase loyalty."

"Perubahan adalah sesuatu yang biasa terjadi dalam kehidupan sehari-hari. Baik itu masyarakat, lingkungan, dan khususnya teknologi tidak lepas dari perubahan. SIMPLE-O merupakan salah satu bentuk perkembangan teknologi yang memungkinkan otomatisasi koreksi soal dalam bentuk esai. Pada skripsi ini akan dilakukan integrasi sistem SIMPLE-O dengan web interface yang telah diciptakan tahun lalu, dan menggabungkan algoritma LSA dengan algoritma Cosine Similarity dan algoritma Jaro Winkler Distance untuk kemudia diuji dan dianalisis hasilnya. Berdasarkan hasil analisis, algoritma gabungan lebih efektif dan akurat dalam 5 dari 6 skenario, dengan nilai korelasi yang lebih tinggi. Namun, untuk algoritma gabungan maupun algoritma yang tidak dimodifikasi, tingkat akurasi masih rendah jika menggunakan jawaban yang menggunakan banyak kata-kata. Tingkat akurasi masih termasuk rendah untuk kedua algoritma, dengan korelasi tertinggi hanya mencapai 0.416883886. Sistem dengan Algoritma LSA memiliki keunggulan waktu proses yang signifikan atas sistem dengan Algoritma gabungan, dimana keunggulan waktu sampai dengan 531%.

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Change is something that occurs frequently in our daily lives. Nothing is free of change, be it the public, the environment, and especially technology. SIMPLE-O is a form of technology advancement which makes automatic essay correction possible. This essay will integrate SIMPLE-O with a web interface that was created specifically for SIMPLE-O last year, and integrate Cosine Similarity and Jaro Winkler Distance algorithms into the system. Based on the analysis, the joined algorithm is more effective and accurate in 5 out of 6 scenarios, whic is indicated by a higher correlation number. However, for the algorithm whether it is joined or not, the accuracy is still low if it is used for processing long answers. The accuracy level is still low for both systems, with the highest correlation value being 41%. Regarding execution time, the unmodified system is vastly superior with processing speeds up to 531% faster than the modified system."

"Penelitian ini berdasarkan novel Jepang Grotesque karya Natsuo Kirino. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode deskriptif analisis. Penelitian ini menggunakan teori naratif Vladimir Propp untuk memahami karakter tokoh kakak Yuriko, Yuriko Hirata, dan Kazue Satō, dan menggunakan pendekatan psikologi sastra, yaitu teori kepribadian humanistik (hirarki kebutuhan) Abraham Maslow. Penelitian ini menjelaskan ambivalensi berdasarkan konteks psikologi masyarakat Jepang. Tujuan dari penelitian ini adalah mengetahui bagaimana bentuk dan penyebab ambivalensi yang menimbulkan konflik dalam kehidupan tokoh kakak Yuriko, Yuriko Hirata, dan Kazue Satō. Penelitian ini menemukan bahwa ambivalensi dalam novel Grotesque tidak bisa dilepaskan dari kondisi sosial masyarakat Jepang. Ambivalensi muncul dalam bentuk ambivalensi perasaan cinta dan benci, perasaan homoseksual, dan kehidupan pekerjaan ganda. Kejadian yang dicantumkan dalam novel merupakan reaksi atas realita yang terjadi di Jepang. Novel Grotesque menggambarkan susahnya hidup sebagai wanita Jepang modern yang menempati posisi lebih rendah dari kaum laki-laki.

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This study is based on a Japanese Grotesque novel which was written by Natsuo Kirino. This study is a qualitative research that uses the descriptive analysis method. In addition, the study follows the narrative theory suggested by Vladimir Propp to understand the character of Yuriko’s sister, Yuriko Hirata, and Kazue Satō, and uses a psychology of literature approach, namely humanistic personality theory (hierarchy of needs) of Abraham Maslow. The study also describes the ambivalence based on the psychological context of Japanese society. The purpose of this study was to determine the form and the cause of ambivalence that caused the conflict in the lives of Yuriko’s sister, Yuriko Hirata, and Kazue Satō. This study found that the Grotesque novel contains ambivalence that cannot be separated from the social life of Japanese society. This ambivalence occurs in the forms of love and hate, homosexual feelings, and the double work life that are relevant to the realities of the lives of the Japanese people. The Grotesque novel describes how difficult the life of modern Japanese women whose social status is lower than the men."

"Perilaku fans yang mengantre saat membeli tiket konser idol group menunjukkan bahwa selebriti yang dipapar oleh media dapat mempengaruhi berbagai aspek emosional dan psikologis jutaan audiens. Proses audiens terlibat secara emosional dan psikologis dengan selebritis disebut audience involvement. Ada dua tipe audience involvement, yaitu interaksi parasosial dan identifikasi. Interaksi parasosial merupakan sebuah proses dimana audiens membangun pseudofriendship dengan persona, sedangkan identifikasi merupakan proses dimana audiens mengadopsi sikap, keyakinan, dan tingkah laku persona. Penelitian ini bertujuan untuk mengetahui perbedaan audience involvement pada remaja yang menjadi anggota fanclub dan nonfanclub. Sampel penelitian ini ialah remaja berumur 11-24 tahun yang belum pernah menikah dan memiliki idola band/boyband/girlband. 165 partisipan diminta mengisi kuesioner yaitu Celebrity-Persona Parasocial Interaction dan Celebrity-Persona Identification yang dikembangkan oleh Bocarnea dan Brown (2007). Hasil menunjukkan bahwa terdapat perbedaan interaksi parasosial yang signifikan pada remaja anggota fanclub dan non-fanclub (t(163)=3,774, p < 0,01, two-tailed), dan terdapat perbedaan identifikasi yang signifikan pada remaja anggota fanclub dan nonfanclub (t(163)=3,389, p < 0,01, two-tailed).

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The behavior of fans who lined up when buying concert tickets of idol group showed that celebrities which exposed by the media could influence the emotional and psychological aspects of millions of audience. The process of engaging the audience emotionally and psychologically with celebrities is called audience involvement. There were two types of audience involvement, parasosial interaction and identification. Parasosial interaction was a process which the audience built pseudofriendship with persona, while identification was the process in which the audience adopted the attitudes, beliefs, and behaviors of persona. This study aimed to determine the differences in audience involvement in adolescents who became fanclub and non-fanclub members. The sample of this study was adolescents aged 11-24 years who had never been married and had an idol of band/boyband/girlband. 165 participants were asked to fill out a questionnaire of Celebrity-Persona Parasocial Interaction and Celebrity-Persona Identification developed by Bocarnea and Brown (2007). The results indicated that there were significant differences in parasocial interaction in adolescents of fanclub and non-fanclub members (t (163) = 3.774, p <0.01, two-tailed), and also there were significant differences in identification in adolescents of fanclub and non-fanclub members (t (163) = 3.389, p <0.01, twotailed)."

"Isu mengenai kesejahteraan perempuan dan kesetaraan gender kini sedang marak dibahas, termasuk di Indonesia. Sayangnya, kelompok perempuan yang kerap menyuarakan isu-isu perempuan, termasuk kelompok feminis, seringkali mendapatkan penolakan dan diberikan stigma. Contoh stigma dari feminis adalah pembenci laki-laki, dan juga anti-pernikahan. Penelitian korelasional ini bertujuan untuk menguji kebenaran tersebut dengan mencari hubungan antara sikap feminis dan ambivalensi terhadap laki-laki, sikap feminis dan sikap terhadap pernikahan, serta hubungan antara ambivalensi terhadap laki-laki dan sikap terhadap pernikahan. Sikap feminis diukur dengan Liberal Feminist Attitude and Ideology Scale-Short Form (LFAIS-short form) (Morgan, 1996), sikap terhadap pernikahan diukur dengan General Attitudes toward Marriage Scale (GAMS) (Park & Rosen, 2013) dan ambivalensi terhadap laki-laki diukur menggunakan Ambivalence toward Men Inventory (AMI) (Glick & Fiske, 1999). Partisipan penelitian (n = 958) merupakan mahasiswi dengan rentang usia 18-25 tahun yang berdomisili atau berkuliah di Jabodetabek. Hasil penelitian menunjukkan adanya hubungan yang signifikan pada ketiga hipotesis tersebut.

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There has been a rise of interest in women’s movement and gender equality, including in Indonesia. Unfortunately, women activists who express their support in the movement, particularly feminists, often received rejection and stigmatized. Being a man-hater and anti-marriage are the prominent stigmas. This correlational research aims to test the rightness of those two stigmas by finding the relationship between feminist attitude and ambivalence towards men, feminist attitude and attitude towards marriage, also ambivalence towards men and attitude towards marriage. The feminist attitude is measured by Liberal Feminist Attitudes and Ideology Scale-Short Form (LFAIS-Short Form) (Morgan, 1996), attitude towards marriage measured by General Attitudes toward Marriage Scale (GAMS) (Park & Rosen, 2013), and ambivalence towards men measured by Ambivalence toward Men Inventory (AMI) (Glick & Fiske, 1999). Participants of this study (n = 958) are women college students aged 18-25 years old that lives or have their college located in Jabodetabek. The result shows that there are significant correlations on three of the hypotheses"

"Penelitian ini merupakan adaptasi dari penelitian yang sebelumnya pernah dilakukan di Pakistan. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi konsumen terhadap konsumsi fashion yang berkelanjutan. Data dikumpulkan melalui self-administrated questionnaire kepada responden yang berdomisili di DKI Jakarta, Surabaya, Medan, Bandung, dan Makassar yang pernah berbelanja di fashion store di pusat perbelanjaan modern (mall). Peneliti menggunakan Structural Equation Modelling (SEM) untuk menganalisis pengaruh dari nilai belanja hedonis dan utilitarian, fashion involvement, pro-environmental attitude, dan religuisitas terhadap konsumsi fashion yang berkelanjutan. Hasil dari penelitian ini adalah hanya nilai belanja utilitarian, pro-environmental attitude, dan religiusitas intrapersonal yang memengaruhi konsumsi fashion yang berkelanjutan. Sedangkan, religiusitas hanya meningkatkan pengaruh positif dari fashion involvement dan pro-environmental attitude terhadap konsumsi fashion yang berkelanjutan. Hasil penelitian ini dapat dijadikan referensi untuk pelaku bisnis fashion agar dapat memprioritaskan aspek keberlanjutan dalam proses produksinya.

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This study is adopted from previous study was conducted in Pakistan. This study aims to determine factors those affect consumer to sustainable fashion consumption. Data was collected from self-administrated questionnaire within DKI Jakarta, Surabaya, Medan, Bandung, and Makassar who had bought at a fashion store in a modern shopping center (mall).

This research using a Structural Equation Modelling (SEM) to analyze the effect of hedonic and utilitarian shopping value, fashion involvement, pro-environmental attitude and religiosity on sustainable fashion consumption.

The results of this study that only the utilitarian shopping value, pro-environmental attitude, and religiosity that affect sustainable fashion consumption. However, religiosity is only a positive increase from the fashion involvement and a pro-environmental attitude towards sustainable fashion consumption. The results of this study can be used as a reference for business clothing in order to prioritize sustainability aspects in the production process."

"Penelitian ini dilakukan untuk memahami area penelitian khususnya bidang leisure dan tourism. Dikatakan dalam studi ini bahwa suatu fandom selebriti merupakan bentuk baru dari kegiatan leisure. Pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling dengan program LISREL 8.8. Hasil menguatkan hubungan beberapa hipotesis dalam model yang diajukan. Tingkat keterlibatan selebriti positif berpengaruh pada keakraban dengan destinasi dan keinginan untuk mengunjungi destinasi. Citra dan keakraban dari destinasi juga positif terkait dengan keinginan untuk berkunjung. Hubungan positif antara citra afektif dan kognitif secara empiris mendukung. Namun, bertentangan dengan harapan, hubungan antara keterlibatan selebriti dan citra dari destinasi tidak didukung secara empiris.

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This research was conducted to help understand this under-researched area particularly in the field of leisure and tourism. It is argued in this study that the celebrity fandom is a novel form of leisure/tourism activity, which should be understood in relation to other leisure and tourism constructs. Structural Equation Modeling with LISREL 8.8 program has been used to process the data. The results corroborated several hypothesized relationships within the proposed model. The level of celebrity involvement positively affected destination familiarity and visitation intention. Destination images and familiarity were also positively related to visitation intentions. The positive association between affective images and cognitive images was empirically supported as well. However, contrary to the expectation, the posited relationship between celebrity involvement and destination images was not empirically supported."

"[ABSTRAKTesis ini membahas pengaruh overall advertising involvement yang merupakansecond order latent construct yang dibentuk oleh message involvement, mediainvolvement, dan creative involvement terhadap brand attitude serta dampaknyaterhadap consumer behavior. Dalam penelitian ini, terdapat dua studi, yakni studiterhadap iklan pada majalah elektronik, dan studi terhadap iklan pada tayangantelevisi. Penelitian ini adalah penelitian kuantitatif dengan jenis penelitianpreexperimental one-shot case study dengan metode survei. Hasil penelitiansecara umum menunjukkan bahwa terdapat pengaruh antara overall advertisinginvolvement terhadap brand attitude serta consumer behavior. Disarankan untukmelaksanakan penelitian lanjutan untuk meneliti dengan iklan video yangdurasinya tidak terlalu lama sehingga perhatian responden dapat lebih terfokusdari sejak awal sampai akhir penayangan iklan.

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ABSTRACTThis thesis discusses the effect of overall advertising involvement ? which is thesecond order latent construct that is formed by message involvement, mediainvolvement, and creative involvement ? on brand attitude and its impact onconsumer behavior. There are two studies in this research. The first study focuseson an advertisement on an e-magazine, and the second one focuses on anadvertisement on a television. This is a quantitative and preexperimental one-shotcase study research with survey method. The result shows that overall advertisinginvolvement gives effect to brand attitude and consumer behavior. Based on thisresult, it is suggested that future research observe more on the shorter videoadvertising so that respondents can stay focused on the advertisement.;This thesis discusses the effect of overall advertising involvement ? which is thesecond order latent construct that is formed by message involvement, mediainvolvement, and creative involvement ? on brand attitude and its impact onconsumer behavior. There are two studies in this research. The first study focuseson an advertisement on an e-magazine, and the second one focuses on anadvertisement on a television. This is a quantitative and preexperimental one-shotcase study research with survey method. The result shows that overall advertisinginvolvement gives effect to brand attitude and consumer behavior. Based on thisresult, it is suggested that future research observe more on the shorter videoadvertising so that respondents can stay focused on the advertisement.;This thesis discusses the effect of overall advertising involvement – which is thesecond order latent construct that is formed by message involvement, mediainvolvement, and creative involvement – on brand attitude and its impact onconsumer behavior. There are two studies in this research. The first study focuseson an advertisement on an e-magazine, and the second one focuses on anadvertisement on a television. This is a quantitative and preexperimental one-shotcase study research with survey method. The result shows that overall advertisinginvolvement gives effect to brand attitude and consumer behavior. Based on thisresult, it is suggested that future research observe more on the shorter videoadvertising so that respondents can stay focused on the advertisement., This thesis discusses the effect of overall advertising involvement – which is thesecond order latent construct that is formed by message involvement, mediainvolvement, and creative involvement – on brand attitude and its impact onconsumer behavior. There are two studies in this research. The first study focuseson an advertisement on an e-magazine, and the second one focuses on anadvertisement on a television. This is a quantitative and preexperimental one-shotcase study research with survey method. The result shows that overall advertisinginvolvement gives effect to brand attitude and consumer behavior. Based on thisresult, it is suggested that future research observe more on the shorter videoadvertising so that respondents can stay focused on the advertisement.]"

"ABSTRAKTujuan dari penelitian ini adalah membuat model intervensi untuk meningkatkan perilaku tanggung jawab dalam paternal involvement keterlibatan ayah dalam pengasuhan anak. Metode penelitian menggunakan pendekatan kualitatif dan kuantitatif dengan responden penelitian sebanyak 23. Kriteria responden adalah ayah yang memilki anak usia 2-12 tahun, tinggal dan menetap di Jabodetabek. Rancangan program intervensi menggunakan metode quasi experimental one group pre-test dan post-test dengan teknik perubahan perilaku melalui pelatihan dan teknik behaviour activation. Uji statistik dengan menggunakan non parametrik wilcoxon signed-ranks test menunjukkan perilaku tanggung jawab ayah dalam paternal involvement pada post-test M=32.65, SD=1.027 lebih tinggi dibandingkan pada pre-test M=25, SD=4.758, dengan skor signifikan yaitu Z = -4.203, dengan value Asymp. Sig 2 tailed sebesar 0,000. Hasil ini selaras dengan analisa deskriptif kualitatif yang menunjukkan bahwa perilaku tanggung jawab dalam paternal involvement pada ayah meningkat setelah diberikan pelatihan dan penerapan teknik behaviour activation.

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ABSTRACT

This study aims to make intervention model to improve behavior of responsibility in paternal involvement. The method used in this research is qualitative and quantitative approach with sample size of 23 respondents. The criterion of respondents are fathers, having children age 2-12 years old, and lives in Jabodetabek. The design of intervention program used quasi experimental one group pre-test and post-test methods with behavioral change techniques through training and application of behavioral activation technique. Statistical analysis of mean comparisons using wilcoxon signed-ranks non parametric test having average of responsibility behavior in paternal involvement in the post-test M = 32.65; SD = 1,027 is higher than pre-test M = 25; SD = 4.758. Meanwhile the post-test score of responsibility behavior in paternal involvement has significantly higher score than pre-test score Z = -4.203, with Ρ value Asymp. Sig 2 tailed is 0,000, with 0.05 l.o.s. These results are same with analysis of the qualitative study showed that responsibility behavior in paternal involvement after training and application of behavioral activation techniques have increased. Such outcome proved that intervention model succeeded to improve behavior of responsibility in paternal involvement of fathers in Jabodetabek."

"Nicki Minaj yang diketahui sebagai penyanyi dan ratu hip-hop, selalu membawa kontroversi dalam setiap karyanya. Beberapa orang berpendapat bahwa karyanya mengandung nilai-nilai feminis sementara sebagian orang meragukannya sebagai feminis. Video dan liriknya menunjukan tubuh perempuan sebagai objek dan seksualitas yang terlihat dibuat untuk mata laki-laki. Lirik lagunya terdengar sangat menunjukan seksualitas dan cenderung memandang rendah perempuan sedangkan video menunjukan kekuatan perempuan yang berpengaruh dan berani. Hal yang bertentangan ini sangat menarik untuk dibahas.Artikel ini akan menganalisis hal yang bertentangan (ambivalen) dalam karya Nicki Minaj di video dan lirik lagu "Anaconda" and "Only" dengan menggunakan teori Male Gaze dari Laura Mulvey. Artikel ini akan membahas tubuh perempuan sebagai objek yang ditunjukan oleh lagu-lagu tersebut. Walaupun karya Minaj terlihat memuaskan mata laki-laki, tetapi dia juga telah mendukung perempuan untuk mendapatkan kekuatan mereka. Artikel ini membuktikan bahwa Minaj menggunakan ambivalen dalam karyanya untuk mengubah pola pandangan terhadap tubuh perempuan dan mendukung mereka untuk mendapatkan kebebasan tubuhnya.

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Nicki Minaj, well-known as a singer and a queen of hip-hop, always bears controversy in her works. Some people argue that her works contain feminist values while others wonder about her feminism. Her videos and lyrics reveal woman's body objectification and sexuality which seem to be created for the male eyes. The lyrics sound overtly sexual and tend to look down on women, while the videos point out the power of a woman who looks powerful and brave. These ambivalences are interesting to be discussed.This article analyzes Nicki Minaj's ambivalences in both the videos and lyrics of "Anaconda" and "Only" using the theory of male gaze from Laura Mulvey. It will discuss woman's body objectification revealed in these songs. Although Minaj seems to satisfy the male eyes, she has encouraged women to get empowerment. This article argues that Minaj uses her ambivalences to deconstruct the stereotype of woman's body objectification and encourage women to get their freedom."