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"The positive impact of absorptive capacity (ACAP) on innovation and the positive impact of innovation on competitive advantage have been proven in different research contexts. However, current knowledge on organizational culture that affects ACAP, innovation and competitive advantage as a whole, remains unclear. This article proposes a model to examine how organizational culture (developmental culture and rational culture) affects ACAP, innovation and competitive advantage, directly and indirectly as well. Surveyed data (in Indonesian Banking Industry) shows that both of organizational culture have a direct impact on ACAP. Only developmental culture has a direct impact on innovation. There is no culture type affects competitive advantage directly. In this research, culture affects competitive advantage through ACAP and innovation."

"ABSTRAKTujuan utama dari studi ini adalah untuk mendapatkan strategi yang tepat gunamencapai keunggulan komparatif. Dalam mencari strategi tersebut, perusahaanperlu melakukan beberapa proses seperti: persiapan profil perusahaan, identifikasilingkungan eksternal terkini, perkiraan lingkungan di masa depan danperubahannya, dan karena ini adalah perusahaan software maka fokus lebih akandiberikan pada teknologi, audit internal atas kelemahan dan kekuatan perusahaan,membangun strategi. Kemudian menggunakan SWOT Analysis dan TOWSMatrix untuk mendapatkan pilihan strategi terbaik.

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ABSTRACTThe objective of this thesis is to get the right strategy in order to achievecompetitive advantage. To get the strategy, company needs to do severalprocesses such as: preparation of company’s profile, identification of presentexternal environment, predict future environment, since this is IT softwarecompany then more focus will be put on technology, audit company’s internalweaknesses and strengths, development of the strategy. Then use SWOT analysisand TOWS Matrix to get the best choice of strategy."