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"[ABSTRAKPenelitian ini menggali tentang proses pengambilan keputusan pada sejumlahinforman yang menjadi konsumen dan non-konsumen di event Float 2 Nature.Peneliti ingin melihat apa saja alasan-alasan sehingga mereka memutuskan untukmenjadi konsumen atau menjadi non-konsumen dalam event tersebut karenaproduk yang menjadi bahan penelitian termasuk produk high involvement.Penelitian ini menggunakan pendekatan kualitatif. Hasil penelitian inimenunjukkan bahwa terjadi proses-proses pengambilan keputusan dari tahappemahaman kebutuhan, pencarian informasi, evaluasi alternatif, pengambilankeputusan dan perilaku pasca pembelian. Hasilnya adalah ternyata remaja-dewasacukup bertanggung jawab dengan perannya. Remaja-dewasa tersebut memahamikewajibannya sebagai mahasiswa, sebagai karyawan. Remaja-dewasa memahamikebutuhan primer dan sekunder mereka. Dapat dilihat bahwa yang menjadikonsumen pada event tersebut adalah informan yang sudah „matang‟ dan bekerjalebih dari tiga tahun. Dan yang tidak menjadi konsumen adalah remaja-dewasayang baru memasuki dunia kerja, dan belum terlalu „matang‟ dari segi usia.

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ABSTRACT This research dig on the decision-making process on a number of informants whobecome consumers and non-consumers in the event Float 2 Nature. Researcherswant to see any reasons that they decided to become a consumer or non-consumerbe in the event because the products are a subject of research including highinvolvement product. This study used a qualitative approach. These resultsindicate that there is a process of decision-making stage of understanding theneeds, information search, evaluation of alternatives, decision-making and postpurchasebehavior. The result turned out that adolescent are responsible enoughwith his role. Those adolescent understands its an obligations as a student and asan employee. Those adolescent understand the needs of their primary andsecondary. It can be seen that the consumer in the event was the informant whoalready 'mature' and work more than three years. Beyond that is those are justentering the world of work , and not too 'mature' in terms of age, This research dig on the decision-making process on a number of informants whobecome consumers and non-consumers in the event Float 2 Nature. Researcherswant to see any reasons that they decided to become a consumer or non-consumerbe in the event because the products are a subject of research including highinvolvement product. This study used a qualitative approach. These resultsindicate that there is a process of decision-making stage of understanding theneeds, information search, evaluation of alternatives, decision-making and postpurchasebehavior. The result turned out that adolescent are responsible enoughwith his role. Those adolescent understands its an obligations as a student and asan employee. Those adolescent understand the needs of their primary andsecondary. It can be seen that the consumer in the event was the informant whoalready 'mature' and work more than three years. Beyond that is those are justentering the world of work , and not too 'mature' in terms of age]"

"Penelitian ini bertujuan untuk menentukan faktor-faktor yang mempengaruhi para konsumen jasa transportasi kereta api khususnya di Jabodetabek dalam niat pembelian/ penggunaan jasa transportasi kereta api. Niat pembelian dijelaskan oleh beberapa variabel: kualitas layanan (dalam dimensi SERVQUAL), kepuasan konsumen, perceived cost, nilai jasa transportasi, switching cost, dan alternative attractiveness. Penelitian menggunakan metode Structural Equation Modeling (SEM), yang menemukan bahwa faktor yang paling mempengaruhi niat pembelian kosumen jasa transportasi adalah variabel nilai jasa. Variabel ini sangat berperan penting bagi perusahaan yang bergerak di bidang usaha transportasi kereta api di Indonesia.

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This study aims to determine the factors that affect consumers, especially railway transport services in Greater Jakarta in purchase intent / use of rail transport services.Purchase intentions is explained by several variables: service quality (SERVQUAL dimensions), consumer satisfaction, perceived cost, the value of transportation services, switching costs, and alternative attractiveness. This research is done using Structural Equation Modeling (SEM), which found that the factors that most influence purchase intentions customers in the transportation service is the value of services variable. This variable is essential for companies engaged in the business of railway transportation in Indonesia."

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Fast Moving Consumer Goods (FMCG) merupakan salah satu sektor industri yang berpotensi berkembang di Indonesia. Salah satu subsektornya, home care industry, diperkirakan akan tumbuh pasca situasi pandemi. Akibat adanya tren yang disruptif, FMCG terpaksa mengadopsi model operasional yang menghasilkan penghematan biaya. Tujuan penelitian ini adalah untuk menentukan teknologi smart sensor terbaik untuk digunakan di pabrik produk hygiene, khususnya untuk proses capping, serta dimensi dan kriteria terpenting untuk melakukannya. Best - Worst Method (BWM) dan Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) digunakan dalam penelitian ini masing – masing untuk mengukur bobot dimensi dan kriteria serta mengevaluasi teknologi alternatif. Pemilihan teknologi yang akan dievaluasi dengan mempertimbangkan 23 kriteria yaitu vision sensor, color sensor, dan photoelectric sensor. Penelitian tersebut mengarah pada rekomendasi teknologi yang dikenal sebagai smart color sensor dengan faktor paling penting untuk dipertimbangkan adalah produktivitas, manfaat yang diharapkan, dan kemudahan pengujian

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Fast Moving Consumer Goods (FMCG) is one of the industrial sectors that has the potential to develop in Indonesia. One of its subsectors, the home care industry, estimated will grow post-situation pandemic. As a result of disruptive trends, FMCG is forced to adopt an operational model that yields savings cost. The purpose of this research is to determine the best smart sensor technology for use in hygiene product factories, especially for the capping process, as well as the most important dimensions and criteria for the thing to do so. Best - Worst Method (BWM) and Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) were used in this study respectively to measure weight dimensions and criteria and evaluate alternative technologies. Selection of technology to be evaluated by considering 23 criteria that is vision sensors, color sensors, and photoelectric sensors . The research led to known technology recommendations such as smart color sensor with the most important factors to consider being productivity , expected benefits, and convenience testing 

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"Suasana toko sangat memengaruhi emosi seseorang ketika sedang berbelanja. Lingkungan toko yang padat akan mengakibatkan pelanggan toko berdesakkan sehingga menghasilkan fenomena butt-brush effect, yaitu perasaan tidak nyaman ketika tersentuh dari belakang. Jurnal ini membahas mengenai pengaruh fenomena butt brush effect terhadap kepuasan konsumen dan keputusan pembelian. Data-data diambil dari buku- buku dan jurnal-jurnal terdahulu. Hasil dari studi literatur yang telah dilakukan adalah butt-brush effect terjadi dikarenakan atmosfer toko yang tidak baik sehingga menciptakan pengalaman belanja yang kurang mengenakkan yang akhirnya akan berpengaruh terhadap kepuasan konsumen dan keputusan pembelian mereka.

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The shop atmosphere highly influences people's emotions when shopping. The crowded shop environment will cause the shop customers to squeeze together, resulting in a butt- brush effect phenomenon, which is a feeling of discomfort when touched from behind. This journal discusses the effect of the brush effect on customer satisfaction and purchasing decisions. The data are taken from previous books and journals. This literature study resulted in a negative influence on consumer satisfaction and buying decisions caused by unpleasant shopping experiences due to the butt brushes phenomenon in a bad shop atmosphere."