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"[ABSTRAKPenurunan penjualan secara global pada tahun ini oleh McDonald's selaku salah satu pemimpin pasar dalam industri restoran cepat saji, serta adanya prediksi bahwa jumlah gerai restoran cepat saji di Indonesia akan terus meningkat hingga 9.100 gerai di tahun 2017, mengindikasikan bahwa kompetisi dalam industri restoran cepat saji kian memanas. Sekarang, kepuasan bukanlah satu-satunya parameter untuk mengukur kesetiaan seorang konsumen terhadap sebuah restorancepat saji. Adalah kejenuhan konsumen, suatu faktor penting yang sampai saat ini belum mendapatkan banyak perhatian dari restoran cepat saji yang ada. Kejenuhan konsumen ini lah yang nantinya akan mendorong seorang konsumen untuk mencari alternatif lain dan berpindah dari suatu merek tertentu. Penelitian ini bertujuan untuk menganalisis pengaruh frekuensi kunjungan, tingkat stimulasi optimal, dan kontrol diri terhadap tingkat kejenuhan konsumen pada restoran cepat saji. Sampel penelitian ini adalah orang-orang yang berkunjung ke sebuah restoran cepat saji yang sama dalam periode waktu dua dan enam minggu. Data diolah dengan metode Uji Chow dan Uji ANOVA Satu Arah. Hasil penelitian menunjukkan bahwa frekuensi kunjungan tidak berpengaruh secara positif terhadap tingkat kejenuhan konsumen, begitu juga dengan periode kunjungan. Selain itu, hasil penelitian juga menunjukkan bahwa semakin tinggi tingkat stimulasi optimal dan kontrol diri seseorang, maka akan semakin jenuh pula ia terhadap suatu restoran cepat saji.

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ABSTRACTThe decrease of global sales value which was faced by McDonald's as one of the market leaders in fast food restaurant industry, and the prediction that fast food outlets will keep growing to 9.100 outlets in 2017, indicates that competition in fast food restaurants industry have become tougher than before. Nowadays, satisfaction is not merely the measurement for consumer brand loyalty towards a fast food restaurant. Consumer satiation is an important factor that hasn't got sufficient attention from the existing fast food restaurants. Consumer satiation is a factor that would lure a consumer to seek for alternatives, and switch to another brand. This research intends to analyze the effect of frequency of visit, optimal stimulation level, and self control towards consumer satiation level in fast food restaurants. The research sample includes people who visited the same fast food restaurant in either two weeks or six weeks. The data is processed with Chow Test method and One-Way ANOVA method. The result shows that frequency of visit doesn't have a positive effect towards consumer satiation level, nor period of visit. Further, the result also shows that the higher optimal stimulation level and self control an individual has, the higher consumer satiation s/he experiences.;The decrease of global sales value which was faced by McDonald’s as oneof the market leaders in fast food restaurant industry, and the prediction that fastfood outlets will keep growing to 9.100 outlets in 2017, indicates that competitionin fast food restaurants industry have become tougher than before. Nowadays,satisfaction is not merely the measurement for consumer brand loyalty towards afast food restaurant. Consumer satiation is an important factor that hasn’t gotsufficient attention from the existing fast food restaurants. Consumer satiation is afactor that would lure a consumer to seek for alternatives, and switch to anotherbrand. This research intends to analyze the effect of frequency of visit, optimalstimulation level, and self control towards consumer satiation level in fast foodrestaurants. The research sample includes people who visited the same fast foodrestaurant in either two weeks or six weeks. The data is processed with Chow Testmethod and One-Way ANOVA method. The result shows that frequency of visitdoesn’t have a positive effect towards consumer satiation level, nor period ofvisit. Further, the result also shows that the higher optimal stimulation level andself control an individual has, the higher consumer satiation s/he experiences., The decrease of global sales value which was faced by McDonald’s as oneof the market leaders in fast food restaurant industry, and the prediction that fastfood outlets will keep growing to 9.100 outlets in 2017, indicates that competitionin fast food restaurants industry have become tougher than before. Nowadays,satisfaction is not merely the measurement for consumer brand loyalty towards afast food restaurant. Consumer satiation is an important factor that hasn’t gotsufficient attention from the existing fast food restaurants. Consumer satiation is afactor that would lure a consumer to seek for alternatives, and switch to anotherbrand. This research intends to analyze the effect of frequency of visit, optimalstimulation level, and self control towards consumer satiation level in fast foodrestaurants. The research sample includes people who visited the same fast foodrestaurant in either two weeks or six weeks. The data is processed with Chow Testmethod and One-Way ANOVA method. The result shows that frequency of visitdoesn’t have a positive effect towards consumer satiation level, nor period ofvisit. Further, the result also shows that the higher optimal stimulation level andself control an individual has, the higher consumer satiation s/he experiences.]"

"[ABSTRAKbrSkripsi ini membahas tentang pengaruh citra perusahaan induk, citra perusahaancabang di negara lain, dan perceived consumer image dari majalah Cosmopolitanterhadap pemilihan produk yang dilakukan oleh konsumen. Di dalam variabelcitra perusahaan induk, citra perusahaan cabang di negara lain, dan perceivedconsumer image terdapat indikator-indikator yang berujung pada pemilihanproduk majalah Cosmopolitan oleh konsumen. Penelitian ini menghasilkankesimpulan bahwa citra perusahaan induk dan citra perusahaan cabang di negaralain tidak berpengaruh secara langsung dalam pemilihan produk yang dilakukanoleh konsumen, namun perceived consumer image merupakan faktor yangberpengaruh secara signifikan pada pemilihan produk oleh konsumen. Padapenelitian ini juga terdapat implikasi manajerial serta saran bagi penelitianselanjutnya.;This study discusses the influence of firm?s home business unit image, firm?sforeign business unit image, and perceived consumer image of Cosmopolitanmagazine for consumer?s product choices. In the firm?s home business unit image,firm?s foreign business unit image, and perceived consumer image variables,there are indicators that led to the consumer?s product choices on Cosmopolitanmagazine. This research resulted in the conclusion that the firm?s home businessunit image and firm?s foreign business unit image have no direct influence in theconsumer?s product choices, but perceived consumer image is a factor whichsignificantly influence the consumer?s product choices. In this study, there arealso managerial implications and suggestions for further research.;This study discusses the influence of firm?s home business unit image, firm?sforeign business unit image, and perceived consumer image of Cosmopolitanmagazine for consumer?s product choices. In the firm?s home business unit image,firm?s foreign business unit image, and perceived consumer image variables,there are indicators that led to the consumer?s product choices on Cosmopolitanmagazine. This research resulted in the conclusion that the firm?s home businessunit image and firm?s foreign business unit image have no direct influence in theconsumer?s product choices, but perceived consumer image is a factor whichsignificantly influence the consumer?s product choices. In this study, there arealso managerial implications and suggestions for further research., This study discusses the influence of firm’s home business unit image, firm’sforeign business unit image, and perceived consumer image of Cosmopolitanmagazine for consumer’s product choices. In the firm’s home business unit image,firm’s foreign business unit image, and perceived consumer image variables,there are indicators that led to the consumer’s product choices on Cosmopolitanmagazine. This research resulted in the conclusion that the firm’s home businessunit image and firm’s foreign business unit image have no direct influence in theconsumer’s product choices, but perceived consumer image is a factor whichsignificantly influence the consumer’s product choices. In this study, there arealso managerial implications and suggestions for further research.]"

"Window display sebuah toko pakaian adalah salah satu kunci peritel untuk menarik perhatian konsumen yang nantinya dapat berkembang menuju keinginan untuk masuk ke dalam toko dan melakukan pembelian. Oleh karena itu peneliti ingin mengetahui pengaruh promotion information, merchandise information, new fashion information, store image, dan product fit yang terdapat pada window display toko pakaian terhadap perilaku pembelian konsumen yaitu keputusan untuk masuk ke dalam toko dan keputusan melakukan pembelian dan peran variabel consumer knowledge sebagai moderasinya. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa promotion information, merchandise information dan store image memiliki pengaruh yang positif terhadap keputusan untuk masuk ke dalam toko sedangkan new fashion information serta product fit memiliki pengaruh yang positif terhadap keputusan pembelian konsumen. Sementara itu konsumen dengan tingkat pengetahuan yang cukup terpengaruh untuk masuk ke dalam toko.

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Window display of clothing store is key instrument of many retailers to capture consumers intention and draw them into a store and make a purchase. Therefore, researcher wanted to determine the effect of promotion information, merchandise information, new fashion information, store image, and product fit from window display on consumer entry decision and purchase decision and the role of consumers knowledge as a moderating variable. This research used Structural equation Modeling (SEM) as data analysis technique.

The result showed that promotion information, merchandise information and store image has a positive effect on consumers entry decision while new fashion information and product fit has a positive effect on consumers purchasing decision. Meanwhile, consumers with a good level of clothing knowledge are more influenced by window display in their purchasing decision."

"Perusahaan penyedia layanan internet di Indonesia saat ini tergolong banyak, khususnya pada penyedia layanan fixed broadband. Terdapat satu perusahaan yang mendominasi pasar fixed broadband, yaitu IndiHome. Dengan mempertimbangkan banyaknya penyedia layanan internet, niat peralihan pelanggan menjadi tantangan yang besar bagi IndiHome. Tujuan penelitian ini adalah untuk menganalisis pengaruh service failure severity dan agreeableness terhadap switchover intention melalui consumer forgiveness sebagai vairabel mediasi. Penelitian ini dilakukan pada pelanggan IndiHome di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data menggunakan metode survei dengan teknik purposive sampling terhadap populasi. Jumlah responden dalam penelitian ini adalah 206 responden yang didapatkan melalui online questionnaire. Hasil jawaban yang didapatkan dari responden diolah menggunakan SPSS melalui analisis statistik deskriptif, regresi bertingkat, dan bootstrapping untuk menguji pengaruh langsung dan pengaruh mediasi di antara variabel-variabel. Hasil penelitian ini menunjukkan bahwa service failure severity memiliki pengaruh positif langsung pada switchover intention dan juga memiliki pengaruh tidak langsung pada switchover intention melalui consumer forgiveness yang cenderung melemah. Sementara itu, agreeableness memiliki pengaruh negatif langsung pada switchover intention, dan secara tidak langsung juga menghambat switchover intention dengan membangkitkan consumer forgiveness.

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Currently, there are a lot of internet service providers in Indonesia, especially for fixed broadband service providers. There is one company that dominates the fixed broadband market, namely IndiHome. Considering the large number of internet service providers, the customers’ switching intention is a big challenge for IndiHome. The purpose of this research is to analyze the effect of service failure severity and agreeableness on switchover intention through consumer forgiveness as a mediating variable. This research is conducted on IndiHome consumers in Jabodetabek. This research uses a quantitative approach with data collection using a survey method with purposive sampling technique to the population. The number of respondents in this research are 206 respondents who were obtained through an online questionnaire. The results of the answers obtained from the respondents were processed using SPSS through descriptive statistical analysis, stratified regression, and bootstrapping to test the direct and mediating effect between variables. The results of this research indicate that service failure severity has a direct positive effect on switchover intention and also has an indirect effect on switchover intention through consumer forgiveness which it tends to weaken. On the other side, agreeableness has a direct negative effect on switchover intention, and it inhibits switchover intention indirectly too by stimulating consumer forgiveness."

"[Fokus dari penelitian ini adalah untuk menguji faktor-faktor yang memilikidampak pada kepuasan konsumen terhadap produk keuangan keuangan danservicesby menganalisis beberapa faktor yaitu prinsip-prinsip perlindungankonsumen tingkat tinggi, tujuan perlindungan konsumen, tugas perlindungankonsumen, kemampuan penanganan masalah perlindungan konsumen di , dankepuasan konsumen. Penelitian ini menggunakan analisis deskriptif kuantitatifyang meyakinkan. Penelitian ini menemukan bahwa tujuan perlindungankonsumen keuangan dan masalah kemampuan tentang perlindungan konsumenpenanganan berpengaruh positif terhadap kepuasan konsumen keuangan. Namun,prinsip-prinsip perlindungan konsumen dan kemampuan untuk mengatasi tugasperlindungan konsumen tidak berdampak pada kepuasan konsumen keuangan;The focus of this study is to examine the factors that has an impact on thefinancial consumer satisfaction towards financial products and servicesbyanalysing several factors namely the high level consumer protection principles,consumer protection objectives, duties on consumer protection, problem handlingability in consumer protection, and consumers satisfaction. This research is usingquantitative descriptive conclusive analysis. This research finds that financialconsumer protection objectives and problem handling ability on consumerprotection has positive influence on the financial consumers satisfaction.However, the principles of consumer protection and the ability to cope withconsumer protection duties does not have an impact on the financial consumerssatisfaction., The focus of this study is to examine the factors that has an impact on thefinancial consumer satisfaction towards financial products and servicesbyanalysing several factors namely the high level consumer protection principles,consumer protection objectives, duties on consumer protection, problem handlingability in consumer protection, and consumers satisfaction. This research is usingquantitative descriptive conclusive analysis. This research finds that financialconsumer protection objectives and problem handling ability on consumerprotection has positive influence on the financial consumers satisfaction.However, the principles of consumer protection and the ability to cope withconsumer protection duties does not have an impact on the financial consumerssatisfaction.]"

"Skripsi ini meneliti peran dari pribadi, produk terkaitdan faktor ekonomi dalam memprediksi sikap konsumen dan niat pembelian terhadap MELILEA GreenField Organic. Sebuah model konseptual diperoleh dan diuji melalui structural equation modeling pada sampe ldari 167 konsumen. Hasil menunjukkan bahwa Sikap dipengaruhi oleh gaya hidup etis, kesadaran akan kesehatan dan persepsi harga. Sikap secara parsial memediasi pengaruh gaya hidup etis dan kesadaran akan kesehatan terhadap niat untuk membeli MELILEA GreenField Organic. Sikap mengasumsikan peran yang lebih utama dalam memediasi secara penuh pengaruh persepsi harga terhadap niat untuk membeli MELILEA GreenField Organic. Secara keseluruhan model konseptual pengambilan keputusan konsumen berkinerja baik pada MELILEA GreenField Organic.

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This research examines the role of personal, product-related and economic factors in predicting consumer attitudes andpurchase intentions towards MELILEA Greenfield Organic. A conceptual model is obtained and tested through structural equation modeling on a sample of 167 consumers. The results showed that attitudes are influenced by ethical lifestyle, health awareness and perception of the price. Attitude partially mediates the effect of an ethical lifestyle and health awareness of the intention to buy MELILEA Greenfield Organic. Attitude assumes a major role in mediating the full effect of price perception on the purchase intention MELILEA Greenfield Organic. Overall conceptual model of consumer decision making performs well on MELILEA Greenfield Organic."

"Kerusakan lingkungan terutama yang disebabkan oleh sampah dan limbah memang telah menjadi permasalahan klasik di Indonesia. Hal ini membuat isu sampah maupun limbah menjadi perhatian tidak hanya bagi komunitas, melainkan juga pelaku bisnis dan menciptakan permintaan baru di pasar. Permintaan terhadap produk ramah lingkungan mendorong perusahaan untuk menyusun strategi guna memasuki pasar ramah lingkungan melalui rencana green marketing mix. Penelitian ini bertujuan untuk menganalisis pengaruh green marketing terhadap minat beli produk-produk ramah lingkungan pada konsumen Zero Waste Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data primer melalui penyebaran kuesioner dengan teknik pemilihan sampel purposive. Kuesioner penelitian ini disebarkan kepada responden melalui daring. Data kemudian dianalisis dan diinterpretasikan dengan melalui teknik regresi linier berganda. Penelitian ini menemukan adanya pengaruh signifikan positif antara strategi green marketing dengan minat beli konsumen khususnya pada dimensi green promotion dan green place. Penelitian ini merekomendasikan perusahaan untuk memaksimalkan strategi green promotion secara optimal dan sederhana agar informasi dapat mendorong minat beli konsumen pada produk ramah lingkungan.

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Environmental damage, especially caused by rubbish and waste, has become a classic problem in Indonesia. This makes the problem of waste a concern not only for the community but also for businesses and creates new demand in the market. The demand for environmentally friendly products encourages companies to develop strategies to enter a "green" market through a green marketing mix strategies. This study aims to analyze the effect of green marketing on purchasing intention in environmentally friendly products for Zero Waste Indonesia's consumers. This study uses a quantitative approach by collecting primary data through the distribution of questionnaires with a purposive sample selection technique. The questionnaire was distributed to respondents through digital media. The data were analyzed and interpreted using multiple linear regression techniques. This study found a significant effect between green marketing strategies and consumer purchasing intention, especially in the dimensions of green promotion and green place. This study recommends the company maximize its green promotion strategy and make it easy for consumers to understand so that information can encourage consumers' purchasing intention in environmentally friendly products."

"Perilaku variety seeking merupakan salah satu hal yang perlu diperhatikan oleh para pelaku bisnis industri foodservice namun menjadi suatu hal yang tidak terelekkan untuk dilakukan pelanggan. Penelitian ini dilakukan untuk melihat kecenderungan perilaku pelanggan, khususnya pelanggan kedai kopi waralaba internasional untuk melakukan variety seeking terhadap kedai-kedai kopi asal lokal melalui pengaruh kejenuhan, persepsi mengenai kualitas dan kepuasan yang dirasakan. Responden dari penelitian ini adalah orang-orang yang berlangganan salah satu merk kedai kopi waralaba internasional dan berkunjung ke kedai kopi tersebut setidaknya dalam dua minggu terakhir. Analisis data dilakukan dengan menggunakan analisis deskriptif, crosstab, ANOVA, dan Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa pengaruh positif terjadi antara kejenuhan dan persepsi kualitas pelanggan terhadap makanan/minuman dan kepuasan tidak memiliki pengaruh terhadap perilaku variety seeking atau dengan kata lain variety seeking akan tetap dilakukan oleh pelanggan-pelanggan yang telah merasa puas dengan kedai kopi langganannya.

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Variety Seeking Behavior is one thing that needs to be concerned about in foodservice industry because it is inevitably committed on any food consumers. This study aims to see the inclination of such consumer behavior, especially on how international-chained coffee shop patrons seeking the variety towards local coffee shops by the effect of satiation, perceived quality, and satisfaction. Respondents of this research are those who have patronized on one particular international-chained coffee shop brand and who have had a visit on the coffee shop in the last two weeks.

Descriptive analysis, crosstab, ANOVA, and Structural Equation Modelling (SEM) were employed for data analysis. The result of this research show that the positive effect occurs between food/beverage satiation and both perceived quality and satisfaction have no effect on variety seeking behavior where variety seeking will still be performed by patrons on satisfied patrons."

"Kajian ini bertujuan untuk mengetahui pengaruh Brand Equity terhadap Consumer Response pada objek penelitian ISMAYA Live. Jenis penelitian yang digunakan adalah eksplanatif dengan pendekatan kuantitatif. Kajian ini dilakukan karena ingin diketahui bagaimana pengaruh ekuitas merek yang dimiliki oleh ISMAYA Live terhadap respon konsumennya dalam kondisi meningkatnya persaingan dalam bidang usaha event organizer. Kajian ini merupakan pendekatan kuantitatif dengan jumlah sampel 140 orang dengan teknik non-probability sampling dam teknik purposive sampling. Kriteria sampel pada penelitian ini adalah (1) minimal 18 tahun, (2) tinggal di area JABODETABEK dan (3) pernah menonton festival musik ISMAYA Live. Instrumen pada penelitian ini menggunakan kuesioner dalam bentuk Google Form dan dianalisis dengan analisis regresi berganda. Hasil yang didapatkan dari penelitian ini menunjukkan bahwa terdapat pengaruh dari variabel Brand Equity terhadap Consumer Response. Hasil kajian merekomendasikan ISMAYA Live dapat fokus meningkatkan dan mempertahankan ekuitas mereknya dengan memperjelas identitas mereknya sampai dengan meningkatkan dan mempertahankan kualitas dalam mengelola festival-festivalnya agar tercipta respon konsumen yang diinginkan. Kemudian, diharapkan bahwa akan ada penelitian lebih lanjut mengenai ekuitas merek dan respon konsumen dengan objek penelitian di Indonesia.

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This study aims to determine the effect of Brand Equity on Consumer Responses with ISMAYA Live as the object. The type of study used is explanatory with quantitative approach. This study conducts the brand equity of ISMAYA Live to its consumer response, knowing the growth of competition in the field of event organizer businesses. The sample is 140 people using non-probability sampling technique and purposive sampling technique. The sample criteria in this study are (1) at least 18 years, (2) live in the JABODETABEK area and (3) have watched the ISMAYA Live music festival. The instrument in this study uses a questionnaire in the form of Google and the analysis is using multiple regression. The results indicates that there is an influence of the Brand Equity on Customer Response. The result shows that ISMAYA Live can maintain their brand equity by improving its brand identity and maintain quality in managing its festivals to achieve the desired consumer response. Lastly, it is hoped that there will be further research on brand equity and consumer response with research objects in Indonesia."

"Permintaan terhadap mobil listrik telah meningkat secara signifikan dalam beberapa tahun terakhir, namun masih mewakili sebagian kecil dari total kendaraan baru yang terjual secara global. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi niat pembelian konsumen terhadap mobil listrik di wilayah Jabodetabek. Dengan menggunakan metode survei, data dikumpulkan dari individu-individu yang dinilai mampu membeli mobil listrik, baik melalui skema cicilan maupun pembayaran tunai, dan dianalisis menggunakan model persamaan struktural partial least squares (PLS-SEM) untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa insentif pemerintah, kemudahan akses infrastruktur pengisian daya, persepsi nilai jual kembali, diversifikasi produk, pengaruh sosial, kepedulian lingkungan, dan sikap konsumen secara signifikan dan positif mempengaruhi niat pembelian terhadap mobil listrik. Namun, persepsi terhadap harga pembelian tidak menunjukkan pengaruh yang signifikan. Temuan ini menunjukkan bahwa inisiatif strategis dari pembuat kebijakan dan produsen, seperti insentif pemerintah yang berkelanjutan, perluasan infrastruktur pengisian daya, dan strategi pemasaran yang efektif dengan memanfaatkan pengaruh sosial dan manfaat lingkungan, sangat penting untuk mempromosikan adopsi mobil listrik di Jabodetabek. Penelitian ini memberikan wawasan berharga untuk memahami perilaku konsumen terhadap mobil listrik di pasar berkembang dan menawarkan informasi berguna untuk meningkatkan penetrasi pasar.

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The demand for electric cars has significantly increased in recent years, but it represents only a small fraction of the total new vehicles sold globally. This study aims to analyze the factors influencing consumer purchase intentions towards electric cars in the Greater Jakarta area (Jabodetabek). Using a survey method, data were collected from individuals who are considered capable of purchasing electric cars, either through installment plans or cash payments, and analyzed using partial least squares structural equation modeling (PLS-SEM) to test the research hypotheses. The results indicate that government incentives, ease of access to charging infrastructure, perception of resale value, product diversification, social influence, environmental concern, and consumer attitudes significantly and positively influence purchase intentions towards electric cars. However, the perception of purchase price did not show a significant effect. The findings suggest that strategic initiatives by policymakers and manufacturers, such as continuous government incentives, expansion of charging infrastructure, and effective marketing strategies leveraging social influence and environmental benefits, are crucial for promoting electric car adoption in Jabodetabek. This study provides valuable insights for understanding consumer behavior towards electric cars in emerging markets and offers useful information for enhancing market penetration."