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"[ABSTRAKArtikel ilmiah ini ditulis dengan tujuan untuk mengkaji budaya popular berupa isu konsumerisme pada kesuksesan penjualan produk Tupperware di pasaran. Selain itu, artikel ini juga mengkaji isu feminisme yang tampak pada peranan perempuan yang menjadi tenaga penjual langsung produk Tupperware. Manfaat artikel ini adalah sebagai alternatef dalam melihat dan memahami pencapaian sukses Tupperware dari sisi lain, yakni dari peranan para perempuan yang menjadi tenaga penjual langsungnya. Adapun mengenai konsep choice feminism sendiri adalah merupakan bagian dari feminism gelombang baru yang menekankan pentingnya rasa nyaman pada diri perempuan dalam memilih hal-hal yang diinginkannya. Di dalam artikel ini, konsep choice feminism digunakan sebagai panduan untuk menelaah apa dan bagaimana Tupperware menempatkan perempuan, khususnya ibu rumah tangga, sebagai penentu kesuksesan komersialnya

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ABSTRACTThis paper aims to examine the issue of popular culture in the form of consumerism on the sales success of Tupperware products on the market. Additionally, this article also examines the issue of feminism which appears in the role of women as direct sellers for Tupperware brand. Benefit of the article is as an alternative point of view to see and to understand the success story of Tupperware, which is from the role of its women direct seller. The concept of choice feminism itself is actually part of new wave feminism which emphasizes the importance of sense of comfort for women in choosing the things they want. Related to the marketing success of Tupperware products, choice feminism concept is used as a guide to find out what and how this brand puts women, especially housewives, as determinant of its commercial success.;This paper aims to examine the issue of popular culture in the form of consumerism on the sales success of Tupperware products on the market. Additionally, this article also examines the issue of feminism which appears in the role of women as direct sellers for Tupperware brand. Benefit of the article is as an alternative point of view to see and to understand the success story of Tupperware, which is from the role of its women direct seller. The concept of choice feminism itself is actually part of new wave feminism which emphasizes the importance of sense of comfort for women in choosing the things they want. Related to the marketing success of Tupperware products, choice feminism concept is used as a guide to find out what and how this brand puts women, especially housewives, as determinant of its commercial success., This paper aims to examine the issue of popular culture in the form of consumerism on the sales success of Tupperware products on the market. Additionally, this article also examines the issue of feminism which appears in the role of women as direct sellers for Tupperware brand. Benefit of the article is as an alternative point of view to see and to understand the success story of Tupperware, which is from the role of its women direct seller. The concept of choice feminism itself is actually part of new wave feminism which emphasizes the importance of sense of comfort for women in choosing the things they want. Related to the marketing success of Tupperware products, choice feminism concept is used as a guide to find out what and how this brand puts women, especially housewives, as determinant of its commercial success.]"

"This valuable book not only identifies the universal success traits that have driven sales for countless products, it also reveals, for the first time, the plans themselves. Featuring the actual marketing plans of well-known organizations, "Powerhouse Marketing Plans" dissects these efforts into their component parts. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource."

""Selling is a complex process. In order to succeed, sales professionals need to have not only a healthy self-esteem, but also a precise, proven system to get them confidently through each sales call."

"This text provides information on how to cold call successfully. It contains 100 ideas, scripts and examples for readers to try out."

"Skema piramida yang berkedok Multi-Level Marketing (MLM) telah menjadi isu yang signifikan seiring dengan berkembangnya teknologi dan inovasi bentuk usaha dalam industri penjualan langsung dan pemasaran jaringan. Dalam hal mengatur terkait direct selling, pemerintah Indonesia dengan kedaulatannya memiliki limitasi dalam mengeluarkan regulasi. Batasan-batasan tersebut salah satunya bersumber dari perjanjian multilateral ataupun bilateral yang mengikat Indonesia. Skripsi ini bertujuan untuk mengeksplorasi titik temu antara pengaturan direct selling di Indonesia dan perjanjian perdagangan internasional yang mengikatnya mengenai praktik pemasaran berjenjang (MLM) dan skema piramida. Fokusnya adalah pada bagaimana Indonesia mengatur MLM, dan sejauh mana peraturan tersebut sejalan atau berpotensi bertentangan dengan perjanjian perdagangan Free Trade Agreement (FTA) dan WTO. Penelitian ini menggali kerangka hukum dan regulasi yang ada yang melindungi konsumen dari potensi penipuan dalam skema piramida dan prevalensi skema piramida di MLM, serta menganalisis bagaimana perjanjian-perjanjian perdagangan internasional mempengaruhi dan berdampak pada kebijakan MLM di Indonesia. Skripsi ini juga membandingkan pendekatan Indonesia dengan negara-negara seperti Tiongkok, yang telah mengadopsi kebijakan berbeda terkait penjualan langsung dan MLM di bawah kerangka WTO. Penelitian ini memberikan pemahaman lebih dalam tentang upaya perlindungan konsumen dalam menghadapi skema piramida berkedok MLM dan menyoroti perlunya peningkatan kerja sama antara pihak berwenang, perusahaan MLM, dan konsumen dalam memitigasi risiko yang terkait dengan skema piramida.

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Pyramid schemes under the guise of Multi-Level Marketing (MLM) have become a significant issue along with the development of technology and innovation in business forms in the direct sales and network marketing industries. In terms of regulating direct selling, the Indonesian government with its sovereignty has limitations in issuing regulations. One of these limitations comes from multilateral or bilateral agreements that bind Indonesia. This thesis aims to explore the intersection between direct selling regulations in Indonesia and the international trade agreements that bind them regarding multi-level marketing (MLM) practices and pyramid schemes. The focus is on how Indonesia regulates MLM, and the extent to which these regulations are in line with or potentially conflict with the Free Trade Agreement (FTA) and WTO trade agreements. This research explores the existing legal and regulatory framework that protects consumers from potential fraud in pyramid schemes and the prevalence of pyramid schemes in MLM, as well as analyzing how international trade agreements influence and impact MLM policy in Indonesia. This thesis also compares Indonesia's approach with countries such as China, which have adopted different policies regarding direct sales and MLM under the WTO framework. This research provides a deeper understanding of consumer protection efforts in dealing with pyramid schemes under the guise of MLM and highlights the need for increased cooperation between authorities, MLM companies and consumers in mitigating the risks associated with pyramid schemes."

"For salespeople, prospecting is as important as it is difficult. For some, it's downright terrifying -- especially the cold calling. Knock Your Socks Off Prospecting shares the hard-won, in-the-trenches prospecting and cold-calling secrets of the most successful salespeople -- in the trademark, fun style of the best-selling Knock Your Socks Off series."

"Direct selling is booming. It?s no surprise when you consider the benefits of launching a direct selling business?low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone?and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, Be a Direct Selling Superstar, she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers will learn how to: ? Set goals ? Eliminate self-sabotaging behaviors ? Market their products and business opportunity effectively ? Communicate persuasively ? Build a committed network of sellers ? Be an influential leader ? Create a clear roadmap for others to follow ? Inspire and lead a wide range of personalities ? Maintain work-life balance ? Manage their time and their money wisely For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income?this inspiring master plan explains step by step how to achieve long-term success in direct selling."