Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAK Penelitian ini dilakukan untuk menganalisa pengaruh s-commerce terhadap trust and trust performance konsumen Groupon Disdus. Kepercayaan dan bagaimana konsumen melakukan performa kepercayaan adalah suatu hal yang penting bagi perusahaan online. Responden dalam penelitian ini berjumlah 205 orang, yaitu pelanggan yang pernah mengakses situs Groupon Disdus. Karakteristik s-commerce ini terdiri dari reputasi, ukuran perusahaan, information quality, keamanan bertransaksi, komunikasi, economic feasibility, referensi WOM, kepercayaan, purchase intention, dan intensi WOM. Dengan menggunakan metode penelitian SEM, hasil penelitian ini menemukan bahwa reputasi, ukuran perusahaan, information quality, keamanan bertransaksi, komunikasi, dan economic feasibility tidak memiliki pengaruh yang signifikan terhadap kepercayaan. Namun referensi WOM memiliki pengaruh yang signifikan terhadap kepercayaan. Kepercayaan juga memiliki pengaruh yang signifikan terhadap purchase intention dan intensi WOM.

---

ABSTRAK This study was conducted to analyze the effect of s-commerce on trust and trust performance in Groupon Disdus. Trust and how consumers do the trust performance is an important thing for the online company. Respondents in this research were 205 people, who have ever access the site of Groupon Disdus. S-Commerce characteristics consist of reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals, trust, purchase intention, WOM intention. By using the method of SEM studies, the results of this study found that reputation, size, information quality, transaction safety, communication, economic feasibility has no significant effect to the consumers’ trust. However, trust has a significant effect on purchase intention and WOM intention."

"[Pertumbuhan social networking sites (SNSs) telah memunculkan paradigma baru dari e-commerce yang disebut social commerce (s-commerce). Social commerce merupakan cabang dari e-commerce yang memungkinkan konsumen untuk dapat saling berinteraksi dengan difasilitasi oleh media sosial maupun interaksi sosial antar konsumen. Penelitian ini dilakukan untuk menganalisis pengaruh karakteristik social commerce (s-commerce) yang terdiri dari reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals terhadap consumer's trust dan trust performance (purchaseintentions dan WOM intentions) dengan menggunakan studi kasus Groupon Indonesia yang merupakan situs s-commerce berbentuk group-buying. Responden dari penelitian ini adalah orang-orang yang sudah pernah membuka/browsingsitus Groupon Disdus/Groupon Indonesia dalam kurun waktu 2 (dua) tahun terakhir, namun belum pernah melakukan pembelian pada situs s-commerce tersebut. Metode pengolahan data yang digunakan adalah Structural EquationModelling (SEM). Hasil dari penelitian menunjukkan bahwa reputation, information quality, transaction safety dan communication tidak memiliki pengaruh positif terhadap consumer's trust. Sedangkan, size, economic feasibilitydan WOM referrals memiliki pengaruh positif terhadap consumer's trust. Kemudian, consumer's trust memiliki pengaruh positif terhadap purchase intentions dan WOM intentions.

---

The growth of social networking sites (SNSs) has given rise to a new paradigm of e-commerce called social commerce (s-commerce). Social commerce is a subset of e-commerce which enables consumers to interact each other via social media or even by social interaction among them. This study aims to analyze the effects of social commerce's (s-commerce) characteristics which consist of reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals towards consumer's trust and trust performance (purchase

intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the case study. Respondents of this research are those who have browsed Groupon Disdus/Groupon Indonesia site within the last two (2) years, but have never made any purchasement on this site. Structural Equation Modeling (SEM) is used to process the data. The results of this research show that reputation, information

quality, safety and communication transaction have no positive effects on consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have positive effects on the consumer's trust. Furthermore, the consumer's trust has positive effect on both purchase intentions and WOM intentions.;The growth of social networking sites (SNSs) has given rise to a new paradigm of e-commerce called social commerce (s-commerce). Social commerce is a subset of e-commerce which enables consumers to interact each other via social media or even by social interaction among them. This study aims to analyze the effects of social commerce's (s-commerce) characteristics which consist of reputation, size, information quality, transaction safety, communication, economic feasibility,

WOM referrals towards consumer's trust and trust performance (purchase intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the case study. Respondents of this research are those who have browsed Groupon Disdus/Groupon Indonesia site within the last two (2) years, but have never made any purchasement on this site. Structural Equation Modeling (SEM) is used to process the data. The results of this research show that reputation, information quality, safety and communication transaction have no positive effects on consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have positive effects on the consumer's trust. Furthermore, the consumer's trust has positive effect on both purchase intentions and WOM intentions., The growth of social networking sites (SNSs) has given rise to a new paradigm of

e-commerce called social commerce (s-commerce). Social commerce is a subset

of e-commerce which enables consumers to interact each other via social media

or even by social interaction among them. This study aims to analyze the effects of

social commerce?s (s-commerce) characteristics which consist of reputation, size,

information quality, transaction safety, communication, economic feasibility,

WOM referrals towards consumer's trust and trust performance (purchase

intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the

case study. Respondents of this research are those who have browsed Groupon

Disdus / Groupon Indonesia site within the last two (2) years, but have never

made any purchasement on this site. Structural Equation Modeling (SEM) is used

to process the data. The results of this research show that reputation, information

quality, safety and communication transaction have no positive effects on

consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have

positive effects on the consumer's trust. Furthermore, the consumer's trust has

positive effect on both purchase intentions and WOM intentions.]"

"ABSTRAKPenelitian ini menguji pengaruh e-service quality terhadap brand trust konsumen situs e-commerce MatahariMall.com. Di me nsi e-service quality yang digunakan adalah efficiency , system availability , fulfillment , privacy , responsive ness , compensation , dan contact ; sedangk an dimensi brand trust yang digunakan adalah competence, predicta bility, dan benevolence/integrity. Penelitian ini menggunakan pendekatan kuantitatif, dan data penelitian dikumpulkan melalui survei dengan menyebarkan kuesioner kepada 100 orang responden yang merupakan konsumen MatahariMall.com. Teknik analisis yang digunakan adalah regresi berganda. Hasil penelitian menunjukkan bahwa e-service quality memilik pengaruh yang signifikan dan kuat terhadap brand trust dan dimensi system availability adalah dimensi yang paling dominan mempengaruhi brand trust.

---

ABSTRACTThis study examines the effect of e service quality on consumer brand trust of e commerce site, MatahariMall.com. The e service quality dimensions used within this research are efficiency, system availability, fulfillment, privacy, responsiveness, compensation, and contact while the brand trust dimensions used are competence, predictability, and benevolence integrity. This research uses qualitative approach and the data collected through survey by distributing questionnaires to 100 respondents who are consumers of MatahariMall.com and live in Jabodetabek area. The analysis technique used in this research is multiple regressions. The result shows that e service quality has significant and strong influence on brand trust and system availability is the most dominant dimension that affect brand trust. "

"Beberapa tahun terakhir pertumbuhan jumlah pengguna Internet di Indonesia selalu mengalami peningkatan. Internet tidak hanya digunakan sebagai sumber informasi, tapi juga dijadikan sebagai sarana pembangun koneksi antar individu hingga menjadi lahan bisnis. Salah satu bisnis yang sedang menjadi tren baru di pasaran Indonesia adalah online shop e-commerce. Banyak sekali online shop e-commerce bermunculan sehingga persaingan antar online shop e-commerce pun semakin tinggi. Untuk menjadi online shop e-commerce No 1 di Indonesia banyak cara dilakukan salah satunya meningkatkan brand awarenessterhadap kustomer. Penelitian ini dilakukan bertujuan untuk menganalisis pengaruh brand awareness terhadap trust, ewom dan purchase intention dari kustomer. Data penelitian diperoleh dengan menyebarkan kuesioner online di Internet. Total didapatkan 127 jawaban kuesioner yang valid yang digunakan untuk analisis. Analisis menggunakan pendekatan Structural Equation Model SEM dan menggunakan alat AMOS 23. Dari hasil analisis didapatkan bahwa brand awareness mempunyai pengaruh yang signifikan dan positif terhadap eWOM electronic Word of Mouth tapi tidak berpengaruh langsung terhadap trusts dan purchase intention. eWOM juga memberi pengaruh yang signifikan terhadap trust dan purchase intentionsedangkan Trustjuga memberi pengaruh yang sangat signifikan terhadap Purchase Intention.

---

In the last few years, the number of Internet users in Indonesia was growing rapidly. Internet is not only used as a source of information, but also connect peoples and as a commercial enterprise. One of business that is becoming a new trend in the Indonesian market is online shop e commerce. So many online shop commerce grow, so the competition between online shop be higher. To be the No 1 online shop e commerce in Indonesia, so many way will do, one of the way is increase customer brand awareness. The purpose of this study is to analyze the things that affect the willingness of customers brand awareness to trust, eWOM dan purchase intention. Data were obtained by distributing online questionnaires in Internet. Total 127 valid questionnaire responeses were used for analysis. The analysis was conducted using Structural Equstion Model SEM and AMOS 23 as the tools. We found that brand awareness have a positive and significant effect to eWOM electronic Word of Mouth but not significant effect to trust and purchase intention.eWOM also have a positive and significant effect to the trust and purchase intention, and trust also have a positive and significant effect to the purchase intention."

"E-commerce diprediksi terus berkembang dan menjadi incaran pelaku bisnis untuk menjadikan e-commerce sebuah alternatif strategi berbisnis. E-commerce di Indonesia menunjukkan pertumbuhan yang baik pada tahun 2017. Pebisnis online perlu memperhatikan aspek evaluasi produk. Selain itu, perlu juga memperhatikan aspek kepercayaan dalam lingkup online. Aspek e-commerce adoption juga patut diperhatikan agar dapat menyesuaikan ekspektasi konsumen dan membangun kepercayaan dengan konsumennya. Penelitian ini bertujuan untuk melihat pengaruh faktor evaluasi produk, kepercayaan, dan aspek e-commecre adoption terhadap repurchase intention pada pembelian produk kecantikan di webite Sociolla. Desain penelitian ini menggunakan conclusive descriptive dengan pengambilan sampel secara judgmental sampling. Kriteria sampel yang menjadi responden adalah wanita yang berdomisili di JABODETABEK dan telah melakukan pembelanjaan produk kecantikan di Sociolla. Penyebaran kuesioner penelitian dilakukan secara online kepada konsumen produk kecantikan yang telah melakukan pembelian di Sociolla. Data terkumpul sebayak 203 kuesioner yang telah diisi oleh konsumen Sociolla. Hasil penelitian ini menunjukkan bahwa variabel online trust dan perceived value mempengaruhi repurchase intention. Temuan lainnya adalah perceived quality berpengaruh terhadap perceived value. Variabel website reputation memiliki pengaruh terhadap perceived quality dan perceived value. Variabel online trust dapat mempengaruhi perceived usefulness. Pada temuan penelitian ini meunjukkan juga bahwa Variabel perceived value memiliki pengaruh paling besar terhadap repurchase intention.

---

E commerce is predicted to continue to grow and become the target of business people to make e commerce an alternative business strategy. E commerce in Indonesia shows good growth in 2017. Online businessmen need to pay attention to aspects of product evaluation. In addition, it is also necessary to pay attention to the aspects of trust in the online scope. Aspects of e commerce adoption are also noteworthy in order to adjust consumer expectations and build trust with consumers.

This study aims to look at the effect of product evaluation factors, trust, and e commerce aspects of adoption on repurchase intention for Sociolla rsquo s consumers. The design of this study using conclusive descriptive with sampling by judgmental sampling. The sample criteria that became respondents were women who were domiciled in JABODETABEK and had been spending on beauty products at Sociolla. The dissemination of research questionnaires was conducted online to consumers of beauty products who had made purchases in Sociolla. Data collected as 203 questionnaires that have been filled by consumers Sociolla.

The results of this study indicate that online trust and perceived value variables affect repurchase intention. Other findings are that perceived quality influences perceived value. Website reputation variables have an influence on perceived quality and perceived value. Online trust variables can affect perceived usefulness. The findings of this study also show that perceived value variables have the greatest influence on repurchase intention."

"ABSTRAKTujuan dari penelitian ini adalah untuk menganalisis pengaruh dari natural propensity to trust (NPT), perception of website quality (PWSQ), other?s trust of buyer/seller (OTBS), dan third party recognition (TPR), terhadap kepercayaan konsumen pada consumer-to-consumer electronic commerce (C2C e-commerce). Penelitian ini juga bertujuan untuk menganalisis peran gender terhadap kepercayaan pada C2C e-commerce. Hasil analisis menggunakan teknik analisis Structural Equation Modeling (SEM) dengan IBM SPSS AMOS 22 menghasilkan adanya pengaruh signifikan antara other?s trust of buyer/seller terhadap kepercayaan konsumen. Selain itu, gender juga ditemukan memoderasi pengaruh natural propensity to trust dan third party recognition terhadap kepercayaan pada C2C e-commerce.

---

ABSTRACT

The purpose of this study is to investigate the influence of natural propensity to trust (NPT), perception of website quality (PWSQ), other?s trust of buyer/seller (OTBS), and third party recognition (TPR) towards consumer?s trust in consumerto- consumer electronic commerce (C2C e-commerce). This study also investigated the role of gender towards trust in C2C e-commerce. The analysis applied Structural Equation Modeling (SEM) technique with IBM SPSS AMOS 22 found other?s trust of buyer/seller significantly influence consumer?s trust. Also, this study found gender significantly moderates the influence of natural propensity to trust and third party recognition towards trust in C2C e-commerce."

"Tokopedia merupakan salah satu top e-commerce di Indonesia yang menjual berbagai produk secara online, termasuk produk kosmetik. Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh kepercayaan merek brand trust terhadap loyalitas merek brand loyalty pada merek kosmetik di Tokopedia. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel purposife. Pada penelitian ini sampel yang diambil sebanyak 100 orang responden. Metode analisis pada penelitian ini menggunakan Analisis Regresi Linier, dengan responden yang pernah membeli merek produk kosmetik di Tokopedia dan dengan cara purposive sampling. Hasil dari penelitian ini menunjukkan bahwa kepercayaan merek brand trust memiliki pengaruh secara signifikan terhadap loyalitas merek brand loyalty, yaitu sebesar 57.

---

Tokopedia is one of the top e commerce in Indonesia that sells various products online, including cosmetic products. The purpose of this study is to analyze the influence of brand trust on brand loyalty brand loyalty on brand cosmetics in Tokopedia. This research uses quantitative approach with purposive sampling technique. In this study the sample taken as many as 100 respondents. The method of analysis in this study using Linear Regression Analysis, with respondents who had bought brand cosmetic products in Tokopedia and by way of purposive sampling. The results of this study indicate that brand trust has a significant influence on brand loyalty 57."

"ABSTRAKTingginya pertumbuhan e-commerce menciptakan peluang dan tantangan tersendiri terutama bagi pelaku bisnis e-commerce. Untuk menutup biaya yang dikeluarkan penjual online, dibutuhkan tidak kurang dari empat kali pembelian kembali. Penelitian ini menggunakan trust pada penjual dan interactivity sebagai faktor yang dapat mempengaruhi keinginan pelanggan untuk membeli kembali pada penjual yang sama di Tokopedia dengan Perceived Effectiveness of E-Commerce Institutional Mechanism sebagai moderasi. Sampel dari penelitian ini adalah millennials yang lahir antara tahun 1982 ndash; 2000 dan berdomisili di Jabodetabek, serta pernah membeli di penjual yang sama di Tokopedia dan menggunakan fitur pesan dan fitur diskusi di Tokopedia. Penelitian ini menggunakan metode Partial Least Square - Structural Equation Modelling PLS-SEM . Hasil penelitian ini memperlihatkan bahwa repurchase intention pada penjual dipengaruhi oleh trust pada penjual yang dipengaruhi oleh satisfaction pada penjual dan interactivity dengan penjual. Interactivity tidak dapat langsung mempengaruhi keinginan untuk membeli kembali karena pembeli melakukan interaksi untuk membangun kepercayaan terhadap penjual, sehingga tanpa adanya kepercayaan, pembeli enggan untuk melakukan pembelian kembali. Kemudian, PEEIM terbukti tidak dapat melemahkan hubungan antara satisfaction dan trust, interactivity dan repurchase intention, serta trust dengan repurchase intention.

---

ABSTRACTThe high growth of e commerce creates opportunities and challenges. Indonesian people 39 s trust to make online purchases is still low. In fact, to cover the cost incurred, it takes no less than four times of repurchase. This study uses trust in the seller and interactivity as a factor that can influence the customer 39 s desire to buy back to the same seller in Tokopedia with Perceived Effectiveness of E Commerce Institutional Mechanism as moderation. The sample of this research is millennials born between 1982 2000 and domiciled in Jabodetabek, and had bought at the same seller in Tokopedia also using messaging features and feature discussion in Tokopedia. This research uses Partial Least Square method Structural Equation Modeling PLS SEM . The results of this study show that repurchase intention on the same seller is influenced by trust in the seller that is influenced by the satisfaction of the seller and the interactivity with the seller. Interactivity cannot directly affect the repurchase intention because the buyer interacts to build trust in the seller, so that without trust, the buyer is reluctant to repurchase. Later, PEEIM proved unable to undermine the relationship between satisfaction and trust, interactivity and repurchase intention, and trust with repurchase intention."

"Studi ini membahas mengenai bagaimana karakteristik e-WOM dapat mempengaruhi repurchase intention pada pengguna Sociolla.com. Penelitian ini menggunakan metode conclusive descriptive cross-sectional dan kuesioner disebar kepada 187 pengguna website Sociolla yang pernah membaca review pelanggan yang tertera di Sociolla.com. Dengan analisis menggunakan structural equation modelling (SEM), penelitian ini menemukan bahwa karakteristik e-WOM (quantity, credibility, dan quality) dapat mempengaruhi niat konsumen untuk membeli kembali di website Sociolla tersebut dengan variabel mediasi trust dan perceived usefulness. Karakteristik e-WOM (quantity, credibility, dan quality) ditemukan tidak berpengaruh secara langsung terhadap repurchase intention. Nilai e-WOM quantity dan quality secara positif dapat mempengaruhi kepercayaan pelanggan terhadap website. Nilai e-WOM quantity dan quality juga ditemukan dapat secara positif mempengaruhi perceived usefulness sementara nilai e-WOM credibility tidak memiliki pengaruh terhadap trust dan perceived usefulness.

---

This study discusses how the characteristics of e-WOM can affect the repurchase intention of Sociolla.com users. This study used a cross-sectional descriptive method and a questionnaire was distributed to 187 Sociolla website users who had read customer reviews listed on Sociolla.com. With analysis using structural equation modeling (SEM), this study found the fact that e-WOM characteristics (quantity, credibility, and quality) can influence consumers to repurchase on the website. The characteristics of e-WOM (quantity, credibility, and quality) were found to be incompatible with the intention to repurchase. The characteristics of e-WOM can influence the intention to repurchase by mediating perceived trust and perceived usefulness. The value of e-WOM quantity and quality is positively related to customer trust in the website. The e-WOM value of quantity and quality is also found to be able to positively influence perceived usefulness while the value of e-WOM credibility has no influence on perceived trust and usefulness."

"Perdagangan elektronik atau e-commerce merupakan bisnis digital yang sangat menjanjikan dan terus berkembang. Bagi manajemen pengembang dan juga pemilik bisnis di sektor e-commerce, repurchase intention pelanggan merupakan hal yang krusial bagi keberlangsungan bisnis. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi Generasi Y dan Generasi Z dalam melakukan repurchase di e-commerce, dengan mengadaptasi model penelitian terdahulu yang mengeksplorasi peran mediasi trust dan e-satisfaction terhadap atribut e-commerce yaitu security, ease of use, dan privacy concerns. Pengambilan data menerapkan metode purposive sampling dengan jumlah responden 387 individu dari seluruh Indonesia yang datanya kemudian diolah dan dianalisis menggunakan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa security, ease of use, dan privacy concerns tidak memiliki pengaruh langsung yang signifikan terhadap repurchase intention pelanggan, melainkan memiliki pengaruh tidak langsung yang harus dimediasi oleh variabel trust dan e-satisfaction.

---

E-commerce is a very promising digital business that continues to grow throughout the year. To developers and business owners in the e-commerce sector, repurchase intention is a critical success factor for the survival of the business. The present study aims to analyze factors that impacts Gen Y and Gen Z’s e-commerce repurchase intention, by adapting an empirical model from previous study and explore the mediating role of trust and e-satisfaction to the attributes of e-commerce, namely security, ease of use, and privacy concerns. Purposive sampling method was used in this study with total a total of 387 respondents’ data collected and then analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings suggest security, ease of use, and privacy concern have no direct effecet to repurchase intention, but indirect effect which mediated by trust and e-satisfaction."