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"Skripsi ini membahas tentang analisis variabel price discount yang mempengaruhi store image dan purchase intention Dalam penelitian ini, produk yang diteliti adalah Samsung Galaxy pada Okeshop dengan menggunakan metode Structural Equation Modeling (SEM) dengan software LISREL 8.70. Hasil penelitian ini menunjukkan, bahwa variabel price discount berpengaruh positif dan signifikan terhadap store image dan purchase intention produk Samsung Galaxy pada Okeshop.

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This thesis discusses about the analysis of variables of price discount that affect the store image and purchase intention. In this study, the product being discuss is Samsung Galaxy on Okeshop. Data were analyzed using Structural Equation Modeling (SEM) method with software LISREL 8.70. The results of this study indicate that price discount variables influence store image and purchase intention on Samsung Galaxy product on Okeshop."

"Seiring dengan perkembangan internet, electronic word of mouth telah menjadi fenomena penting di dunia pemasaran. Penelitian ini bertujuan untuk melihat pengaruh dari electronic word of mouth terhadap citra merek dan niat pembelian pada smartphone samsung juga pengaruh citra merek terhadap niat pembelian smartphone samsung. Responden penelitian ini berjumlah 167 orang yang sedang mencari smartphone dan menyukai browsing di internet. Model penelitian menggunakan 3 hipotesis dan diuji dengan metode analisis structural equation model (SEM). Hasil penelitian menyatakan bahwa electronic word of mouth berpengaruh terhadap citra merek smartphone samsung namun tidak berpengaruh terhadap niat pembelian smartphone samsung dan citra merek berpengaruh terhadap niat pembelian smartphone samsung. Sedangkan pada jurnal penelitian acuan menemukan bahwa electronic word of mouth berpengaruh positif terhadap citra merek dan berpengaruh positif yang kuat terhadap niat pembelian smartphone samsung dan citra merek berpengaruh terhadap niat pembelian smartphone samsung.

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Along with the internet developments, electronic word of mouth had become an important phenomenon in the marketing’s world. This study focus to analyze influence of electronic word of mouth on brand image and purchase intention and also influence of brand image on purhase intention smartphone samsung. Respondents of this study are 167 people who are looking for smartphone and liked browsing on the internet. The tree hypoteses research model in this study are tested with Structural Equation Modelling (SEM).

The results found that electronic word of mouth effect brand image of smartphone samsung but doesn’t effect purchase intention of smartphone samsung and the brand image effect on purhase intention of smartphone samsung. While the research journal reference found that electronic word of mouth had positive effect on brand image and strong positive effect on purchase intention of smartphone samsung and brand image effect on purchase intention of smartphone samsung."

"Pakaian merupakan kategori produk yang paling banyak dibeli oleh pengguna internet di Indonesia. Nila ritel dari kategori pakaian dan sepatu (fashion) mengalami kenaikan secara signifikan pada tiga tahun terakhir. Hal tersebut mendorong berkembangnya fashion online retailer di Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh variabel product brand image , online store image¸ financial risk, product risk, dan time risk terhadap purchase intention pada fashion online retailer terbesar di Indonesia, yaitu Zalora. Hasil penelitian menunjukan bahwa online store image merupakan faktor yang berpengaruh terhadap intensi untuk membeli di Zalora, dimana variabel ?variabel perceived risks tidak menunjukan pengaruh signifikan terhadap purchase intention.

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Clothing is the most widely purchased product category by internet users in Indonesia. Retail value for clothing and footwear (fashion) has significantly increase over the last three years. It encourages the development of online fashion retailer in Indonesia. This study aimed to analyze the influence of product brand image, online store image, financial risk, product risk, and time risk towards purchase intention in the context of online fashion retailer in Indonesia, namely Zalora. Result shows that online store image is the only factor that affects purchase intention to buy in Zalora, while perceived risk is not significantly impact purchase intention."

"Penelitian ini membahas mengenai pengaruh persepsi konsumen terhadap e-store image dalam pengambilan keputusan pembelian suatu produk, yaitu e-store di Indonesia. Dalam penelitian ini, pengolahan data dilakukan dengan menggunakan Structural Equation Modeling dengan program LISREL 8.72. Hasil penelitian ini menunjukkan bahwa e-store image mempengaruhi secara positif terhadap perceived value ( utilitarian dan hedonic value) serta berdampak pada intensi pembelian suatu produk.

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This research investigates the influence of country of consumer perceptions towards e-store image in a product purchase decision. The case study used is e-store in Indonesia. In this research, Structural Equation Modeling (SEM) with LISREL 8.71 program has been used to process the data. The result shows that country of origin image. The results of this study indicate that e-store image influenced positively against the perceived value (both hedonic and utilitarian value) as well as the impact on product purchase decision. Interpretations, limitations, and managerial implications are discussed further."

"Perkembangan Internet yang pesat mendorong industri online content service tumbuh dengan cepat. Banyak aplikasi yang menyediakan akses untuk download musik digital melalui Smartphone, Tablet, MP4 Player, atau Personal Computer. Untuk dapat berhasil dalam menjual musik digital secara online, sangatlah penting untuk mengetahui alasan kenapa pelanggan mau atau tidak mau membayar untuk musik digital online. Tujuan penelitian ini adalah menganalisa pengaruh persepsi nilai terhadap minat beli musik digital melalui iTunes Store dan menganalisa pengaruh kesadaran etis konsumen tentang pembajakan online terhadap ke dua variable tersebut. Dengan menggunakan aplikasi Lisrel sebagai pengolah data, perceived usefulness tidak terbukti memberikan pengaruh positif terhadap perceived value. Perceived of enjoyment memberikan pengaruh positif signifikan terhadap perceived value. Technicality memberikan pengaruh positif yang tidak signifikan terhadap perceived value, Perceived fee memberikan pengaruh negatif signifikan terhadap perceived value. Hasil penelitian ini membuktikan bahwa persepsi nilai memberikan pengaruh positif signifikan terhadap minat beli musik digital melalui iTunes Store dan pengaruh kesadaran etika diri konsumen yang tinggi tentang pembajakan online memberikan pengaruh positif signifikan terhadap persepsi nilai dan keinginan membeli musik digital di iTunes Store.

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The proliferation of the internet has encouraged the growth of online content service industry. There are lots of applications that provide access to download digital music through Smartphone, Tablet, MP4 Player, or Personal Computer. In order for the music digital to succeed, it is essential to understand why consumers are willing to pay for digital music online. The purpose of this study is to analyze the influence of perceived value and purchase intention in the context of digital music through iTunes Store and analyze the influence the ethical self-efficacy for online piracy with the other two variable.

With Lisrel application to run the data, the result indicate perceived usefulness doesn’t have significant influence on perceived value, while perceived of enjoyment have significant influence on perceived value. Technicality doesn’t have significant influence on perceived value. Perceived fee have negative significant influence on perceived value. The result indicate that perceived value have significant influence on purchase intention in the context of music digital through iTunes Store and the ethical self-efficacy for online piracy have significant influence on perceived value and purchase intention."

"Store brand merupakan salah satu strategi yang diterapkan oleh peritel untuk dapat bersaing di pasar. Terdapat beberapa faktor yang digunakan untuk menjelaskan perilaku pembelian store brand. Berdasarkan penelitian sebelumnya, store image, store brand price image dan perceived risk berpengaruh terhadap purchase intention produk store brand. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh store image, store brand price image dan perceived risk terhadap purchase intention produk store brand Watsons. Penelitian menggunakan metode Structural Equation Modeling (SEM) untuk menguji hipotesis penelitian. Tehnik pengumpulan data dengan cara survei melalui kuesioner. Populasi dan sampel dalam penelitian adalah pengunjung ataupun pembeli di ritel Watsons JABODETABEK dengan jumlah sampel sebanyak 180 responden yang dipilih secara acak. Hasil dari penelitian menunjukkan bahwa store image perceptions dan store brand price image berpengaruh positif terhadap store brand purchase intention.

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Store brand is one of retailer's strategy to be competitive in the market. Several factors have been underlined to explain store brands' (SBs) purchase behavior.Based on previous research, store image, store brand price image and perceived risk have an influence toward store brand purchase intention. The purpose of this study was to examine the effect store image, store brand price image and perceived risk on purchase intention of store brand products Watsons. A research using Structural equation modeling to test the hypothesized relationships. Methods of data collection by survey techniques. Populations and samples in this study are the visitor or buyer at 'Drugstore Watsons' JABODETABEK, with a total sample of 180 respondents were randomly selected. The result of this study shows that store image perceptions and SB price-image positif influence significantly SB purchase intention."

"Carrefour merupakan retailer kedua terbesar di dunia setelah Wallmart dan memiliki banyak produk private brand mulai dari produk elektronik, makanan, minuman sampai produk rumah tangga. Penelitian dengan desain riset eksploratori dan deskriptif ini bertujuan untuk mengetahui pengaruh variabel store image dan store brand price image terhadap purchase intention. Responden penelitian ini adalah 185 orang yang tahu atau pernah membeli produk private brand Carrefour dalam tiga bulan terakhir. Model penelitian dengan tujuh hipotesis diuji menggunakan Structural Equation Modelling (SEM). Hasil penelitian menyatakan bahwa hanya variabel store image perception dan store brand perceived risk yang memiliki pengaruh terhadap purchase intention. Penelitian ini juga menyatakan bahwa store brand perceived risk memiliki pengaruh negatif terhadap variabel store brand price images.

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Carrefour is the second largest retailer in the world after Wallmart and have many private brand products ranging from electronic products, food, beverages to household products. The purpose of this exploratory and descriptive research is to identify the effect of store image and store brand price image dimensions on store brand purchase intention. Research respondents are 185 persons who know or already bought Carrefour private brand for minimum three months. The seven hypotheses research model is then tested with Structural Equation Modeling (SEM). The result of this research shows only store image and store brand perception perceived risk that has an influence on purchase intention. The study also states that the store brand perceived risk has a negative effect on the variable price store brand images."

"Strategi private label brands digunakan oleh berbagai bisnis ritel, termasuk ritel home improvements. Penelitian ini bertujuan untuk mengetahui pengaruh store image dan service quality di gerai ACE HARDWARE terhadap repurchase intention pada private label brand image KRISBOW. Data penelitian ini berasal dari kuesioner yang melibatkan 220 sampel responden. Analisa data menggunakan structural equation model (SEM) membuktikan bahwa store image berpengaruh positif terhadap private label brand (PLB) image, PLB image berpengaruh terhadap perceived risk, serta service quality dan price consciousness berpengaruh langsung dan positif terhadap repurchase intention. Faktor terbesar yang mempengaruhi repurchase intention adalah price consciousness.

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The strategy of private label brands is used by a variety of retail businesses, including retail home improvements. Therefore, this study aims to determine the effect of store image and service quality on ACE HARDWARE outlets to repurchase intention in the private label brand image KRISBOW. This research data derived from the questionnaire that involving sample of 220 respondents. Analysis of data using structural equation modeling (SEM) to prove that the store image has positive effects on the private label brand (PLB) image, PLB image has effect on the perceived risk, service quality and price consciousness has direct and positive effect on the repurchase intention. The biggest factor affecting repurchase intention is price consciousness"

"ABSTRAKPerkembangan penggunaan internet yang cukup pesat berdampak padapertumbuhan industri e-commerce di Indonesia. Dengan makin bertambahnyajumlah perusahaan e-commerce, maka mereka saling bersaing untukmempromosikan situs mereka. Iklan web banner adalah salah satu cara integratedmarketing communication yang lazim digunakan oleh perusahaan-perusahaan ecommercedengan tujuan meningkatkan transaksi di situs mereka. Penelitian inimembahas pengaruh penggunaan iklan web banner terhadap minat membeli(intention to purchase) produk fesyen pada toko online Berrybenka denganmemperhatikan 2 variabel moderating, yaitu: product involvement dan trusttoward website. Atribut-atribut iklan web banner disini dilihat dari sisi perceivedinformativeness dan perceived entertainment. Hasil penelitian ini menunjukkanbahwa tidak ada pengaruh positif dari kedua atribut iklan web banner terhadapproduct involvement. Namun atribut-atribut iklan web banner berpengaruhterhadap trust toward website dan juga terhadap intention to purchase. Dalampenelitian ini, product involvement dan trust toward website tidak terbuktimenjadi variabel moderating yang memperkuat atau memperlemah hubunganantara atribut iklan web banner dengan intention to purchase. Bagi toko onlineBerrybenka sendiri, penggunaan iklan web banner bermanfaat meningkatkanbrand awareness dan frekuensi kunjungan, namun tidak efektif meningkatkanintention to purchase karena kebanyakan pengunjung yang masuk lewat iklan webbanner memiliki motivasi rekreasional.

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ABSTRACTThe rapid growth of the number of Internet users in Indonesia affects thedevelopment of Indonesia’s e-commerce industry. E-commerce companies aregrowing and are competing to promote their online stores. Web-banneradvertisements is one of the most highly-utilized means of integrated marketingcommunication used by e-commerce companies, aiming to augment the numberof transactions in their websites. This research focuses on the impact of webbanneradvertisements to intention to purchase, specifically for fashion products inonline store Berrybenka, by addressing two moderating variables: productinvolvement and trust toward website. Meanwhile, web-banner attributes areassessed in terms of perceived informativeness and perceived entertainment.In the result, this research does not identify positive correlation betweenweb-banner attributes and product involvement. However, the attributes of webbanneradvertisements do affect trust toward website and intention to purchase.Product involvement and trust toward website variables in this research are alsonot proven as moderating variables that affect the relationship between webbannerattributes and intention to purchase.For Berrybenka in particular, web-banner advertisement is effective inincreasing brand awareness and frequency of visit, although it is not effective inincreasing intention to purchase, as most visitors who visit the website are mainlymotivated by recreational interest."

"Private label merupakan sebuah merek yang dikelola sendiri oleh peritel. Dalam lingkungan ritel, penilaian pelanggan terhadap produk private label seringkali dikaitkan dengan store image dari toko ritel tersebut. Penelitian ini meneliti pengaruh store image terhadap purchase intention produk private label. Penelitian ini menggunakan pendekatan kuantitatif, di mana data dan informasi dikumpulksan melalui survei dengan alat bantu kuisioner dan studi kepustakaan. Sampel dalam penelitian ini adalah 100 pengunjung Sephora Kota Kasablanka yang merupakan wanita yang berdomisili di Jakarta dan pernah melakukan pembelian selain produk private label di Sephora Kota Kasablanka setidaknya satu kali dalam tiga bulan terakhir. Penentuan sampel dilakukan dengan menggunakan teknik non-probability dengan convenience sampling. Teknik analisis data yang digunakan adalah analisis regresi linier sederhana menggunakan SPSS 20. Hasil penelitian menunjukkan bahwa store image memiliki pengaruh terhadap purchase intention produk private label.

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Private label is a brand managed by a retailer. In a retail environment, customer evaluation on private label product often associated with the store image of a retailer. This study aims to research the effect of store image towards purchase intention of private label product. This research used a quantitative approach, where data and information were collected through survey with the tools of questionnaire and bibliographical studies. The sample of this study were 100 visitors of Sephora Kota Kasablanka which were women reside in Jakarta and have purchased other than private label product at least once in the last three months at Sephora Kota Kasablanka before. The samples were selected using non probability methods with convenience sampling. Analysis technique of the data used is simple linear regression using SPSS 20. The result indicated that store image affects purchase intention of private label products."