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"BAGIAN 1Analisis SituasiSaat ini jumlah pengangguran di Indonesia didominasi oleh kaum muda. Penyebabnya, ketergantungan kaum muda untuk bekerja pada sektor pemerintahan. Kaum muda belum terdorong menjadi entrepreneur. Padahal, UKM di Indonesia dari tahun ke tahun berkembang dengan baik. Namun, jumlah pengusaha muda di Indonesia masih sedikit. Kaum muda belum terdorong menjadi entrepreneur salah satunya karena akses informasi. Selama ini, akses tersebut terdapat pada buku. Namun, kaum muda lebih banyak mengkonsumsi media elektronik, yaitu radio. Di Jakarta sendiri, belum ada radio dengan segmentasi anak muda yang membuat program wirausaha. BAGIAN 2Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak pendengar: Sebagai salah satu sumber ide dan insiprasi bagi kaum remaja untuk mengembangkan kreativitasnya dalam berwirausaha Manfaat bagi stasiun radio: Menambah varian program di radio Mustang FM. Tujuan Sosial: Membantu memotivasi peningkatan jumlah Usaha Mikro Kecil Menengah (UMKM) di Indonesia.Tujuan Ekonomi: Dapat menarik pengiklan dengan menawarkan program yang menarik dengan segmen pasar yang terbidik dengan baik. BAGIAN 3Prototipe yang DikembangkanProgram ini bernama “Business is Me” dan berformat talk show. Program ini akan menghadirkan entrepreneur yang sudah sukses di sebuah bidang usaha, dan rencananya disiarkan setiap hari senin, pukul 17.00-18.00. Target pendengar program ini adalah remaja dan dewasa muda usia 15-26 tahun di Jabodetabek dengan SES A,B,C. BAGIAN 4EvaluasiPre test dilakukan dengan metode FGD. Para peserta akan dibagi ke dalam dua kelompok yang terdiri dari enam orang. Pre test akan dilakukan setelah prototipe program “Business is Me” selesai dibuat, dengan instrumen FGD sebagai panduan. Evaluasi akan dilakukan setelah empat episode pemutaran program. Evaluasi dilakukan melalui metode penyebaran kuesioner (bagi khalayak) serta melihat respon dari berbagai channel Mustang FM (email, twitter, website, facebook). BAGIAN 5AnggaranJumlah Anggaran Pembuatan Program: Rp. 550.000Jumlah Biaya Produksi 13 Episode: Rp 7.150.000Prakiraan pendapatan per episode (tanpa sponsor): Rp. 133.250.000Jumlah Anggaran Pre test: Rp. 1.375.000Jumlah Anggaran Evaluasi: Rp. 1.500.000

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PART I

Situation Analysis

Currently the unemployment rate in Indonesia is dominated by young people due to dependency to work in the government sector. Young people are not pushed into entrepreneurs Whereas, the existence of Micro, Small and Medium Enterprises are now developing. However, the number of young entrepreneurs in Indonesia is still lack. Young people are encouraged to become entrepreneur is not one of them because of access to information. During this time, there is access to books. However, more young people consume electronic media, especially radio. In Jakarta, there is no segmentation radio with young people who make entrepreneurship program.

PART 2

The Advantages and The Purposes of Prototype Development

Advantage for listener: As one of idea and inspiration source for youth to develop their creativity in entrepreneurship.

Advantage for radio station: To enlarge various program at Mustang

Social Objective: To encourage and to emphasize government program in order to motivate the development of Micro, Small and Medium Enterprises in Indonesia.

Economic Objective: To captivate advertiser with interesting program, well set target market.

PART 3

Develop Prototype

The progam is “Business is Me” It is a talk show. Successful entrepreneur will appear in this program that will be broadcasted every Monday, 5 PM-6 PM. Target audience is teenager and adults, 15-26 year old living in Jabodetabek, SES A,B,C.

PART 4

Evaluation

Pre test will be conducted with FGD. Participants will be devided into two groups contains with 6 persons. Pre test will be held after the Business is Me prototype has done, with FDG as guide. Evaluation will be conducted after 4 episodes broadcasted. Evaluation will use questioner and observase response from many channel of Mustang FM (email, twitter, website, facebook).

PART 5

Budget

Total budget: 550.000 IDR

Total production budget: 7.150.000 IDR

Income per episode prediction (without sponsor): 133.250.000 IDR

Total pre test budget: 1.375.000 IDR

Total evaluation budget: 1.500.000 IDR"

"Keberadaan Usaha Kecil dan Menengah (UKM) mampu mendongkrak dan mempercepat pertumbuhan perekonomian di negara kita. Namun, jumlah UKM di Indonesia masih rendah karena menjadi wirausaha masih belum menjadi pilihan bagi masyarakat Indonesia, khususnya di kalangan dewasa muda. Padahal ini merupakan salah satu upaya penyerapan tenaga kerja yang paling memungkinkan di tengah semakin bertambahnya jumlah angkatan kerja. Ditambah lagi, informasi yang memadai mengenai edukasi keterampilan berwirausaha oleh media massa, jumlahnya masih sedikit. Media massa, khususnya radio, mayoritas lebih memilih mengangkat hiburan dan musik. Usulan program talk show radio ini diharapkan dapat memberikan inspirasi dan alternatif informasi bagi pendengar yang ingin berwiraswasta. Mind Your Own Business merupakan program talk show radio yang berisi konsultasi seputar dunia wirausaha dan bisnis. Program ini menyasar kalangan dewasa muda yang akan memulai bisnisnya. Dalam program ini pendengar juga dapat berkesempatan untuk merealisasikan idenya dalam segmen kompetisi ide bisnis. Perkiraan anggaran produksi yang dibutuhkan untuk program ini per episodenya kurang lebih adalah Rp 715.000.

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The existence of Small Business Enterprise (SBE) can boost up our national economic growth. However, the amount of SBE is still small because becoming an entrepreneur is not popular here, especially among young adults in Indonesia. In fact, entrepreneurship could be the possible way to solve unemployment problem since the number of labor is increasing day by day. Moreover, a lot of mass media, especially radio, prefer to present entertaiment and music rather than business topic.

"Mind Your Own Business" is a radio talk show program that presents business consultation for young adult entrepreneurs who want to start up their business. The listeners also have the opportunities to get the capital by joining business plan competition. The estimation for production cost is about Rp 715.000 per episode."

"Analisis SituasiSaat ini sudah banyak tersedia informasi kesehatan di berbagai media, termasuk di radio. Sayangnya, informasi-informasi tersebut lebih ditujukan bagi mereka yang telah berusia dewasa. Padahal, kesehatan sangat penting baik bagi orang tua maupun orang muda (remaja). Oleh karena itu, penulis merasa dibutuhkan suatu program kesehatan yang ditujukan bagi anak muda. Selain itu, dari hasil riset terhadap 100 pendengar radio anak muda yang dituju menunjukkan bahwa mayoritas dari mereka tertarik dan membutuhkan informasi kesehatan. Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak:Mendapatkan informasi seputar kesehatan untuk anak muda.Manfaat bagi pengelola:Menunjukkan pada masyarakat bahwa radio tidak hanya berisi acara hiburan, tapi juga berisi informasi-informasi yang bermanfaat seperti informasi kesehatan.Tujuan sosial:Mengajak pendengar untuk mulai memerhatikan kesehatan sedini mungkin.Tujuan ekonomi:Mendatangkan keuntungan bagi pengelola radio melalui iklan dan sponsorship.Prototipe yang DikembangkanPrototipe yang dikembangkan adalah program radio khusus kesehatan berbentuk talk show dengan segmentasi anak muda Jakarta dengan status sosial ekonomi ABC. Rencananya, program bernama “Sabar OZ” (Sehat Bareng OZ) ini akan disiarkan di OZ Radio Jakarta setiap Jumat, pukul 16.00-18.00 WIB. Acara ini dibagi ke beberapa sesi, yaitu bincang-bincang dengan narasumber ahli, bincang-bincang dengan selebriti, sesi tanya jawab (sekaligus kuis), dan informasi tips, mitos, serta fakta kesehatan.EvaluasiMedia pre-test dilakukan dengan metode FGD dengan peserta sebanyak enam orang. FGD dilakukan setelah prototipe program selesai dibuat dengan instrumen media pre-test berupa panduan FGD. Sedangkan evalusi dikelompokan menjadi dua, yaitu: evaluasi produksi dan kualitas program serta evaluasi khalayak; dan evaluasi biaya.Evaluasi produksi dan kualitas program serta evaluasi khalayak dilakukan dengan cara aktif dan pasif. Evaluasi aktif dilakukan dengan telesurvei yang diadakan pada bulan pertama penyiaran program (empat episode). Sedangkan evaluasi pasif dilakukan dengan memantau respon pendengar yang masuk baik melalui email maupun Twitter secara terus-menerus. Evaluasi biaya dilakukan setiap bulan dengan membandingkan biaya produksi program dengan pendapatan program “Sabar OZ” (Sehat Bareng OZ).AnggaranAnggaran pembuatan program per episode: Rp 852.500,00Total biaya produksi program selama tiga bulan (13 episode): Rp 11.082.500,00Prakiraan pemasukan bersih dengan sponsor selama tiga bulan (13 episode): Rp 222.137.500,00Prakiraan pemasukan bersih tanpa sponsor selama tiga bulan (13 episode): Rp 110.597.500,00Anggaran media pre-test: Rp 505.000,00Anggaran evaluasi: Rp 1.800.000,00

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Situation Analysis

Nowadays, there are so many media that provide information about health, with no exceptions the radio. Unfortunately, the information are more intended for adult consumption. Whereas, health is really important both for adult and young people (teenagers). Therefore, the author thinks that there is a need for young people as much as it is to the adults.

Moreover, based on the research which was committed to 100 listeners of young people’s radio (OZ Radio Jakarta), the majorities of them are interested and have the need of getting information about health.

The Advantages and The Purposes of Prototype Development

The advantage for audience/listeners:

Attain information on health issues for young people.

The advantage for radio station:

Shows the society that radio is not only about entertainment, but also have concern in providing useful information such as information about health.

Social purpose:

To persuade the audience/listeners to give more attention and take a good care to their health since they are young.

Commercial purpose:

To bring in profit for radio station from adverts and sponsorship.

The Developed Prototype

The developed prototype is radio program about health that takes form talk show formatted, which is intended for young people (teenagers) in Jakarta with ABC social economic class. The program would be named “Sabar OZ” (Sehat Bareng OZ) and is planned to be airing at OZ Radio Jakarta every Friday at 4-6 pm. This program has some parts, which included chatting with expert, chatting with celebrity, question and answer session (including quiz), and tips, myth, and health facts.

Evaluation

The method applied for the pre-test media is FGD with six participants. FGD will be performed after the prototype made and an FGD instrument will be used as a guide. The evaluation divided in two categories, which are: production, quality program, and audience evaluation; and budget evaluation.

Production, quality program, and audience evaluation will be executed in two ways, which are active and passive. The method applied for active evaluation is telesurvei which will be executed in the first month of program airing (for episodes). Whereas, passive evaluation will be executed by monitoring audiences’ responses by email or Twitter continuously. Budget evaluation will be executed every month by comparing production expenditure and income of the program.

Budget

Program production budget per episode: 852.500 IDR

Total program production budget (13 episodes):11.082.500 IDR

Estimation of program income with sponsors (13 episodes): 222.137.500 IDR

Estimation of program income without sponsors (13 episodes): 110.597.500 IDR

Pre-test media budget: 505.000 IDR"

"Bagian 1. Salah satu tugas perkembangan remaja adalah menentukan karier ekonomi. Namun, informasi mengenai karier dan profesi untuk remaja masih sedikit. Oleh karena itu dibutuhkan sebuah program radio yang menyediakan informasi tentang karier dan profesi bagi remaja. Bagian 2. Program radio tentang karier dan profesi memiliki beberapa manfaat dan tujuan. Salah satu manfaatnya adalah memberi informasi tentang pilihan karier dan profesi. Salah satu tujuan program tersebut adalah mengajak remaja peduli pada masa depannya. Bagian 3. Program radio tentang karier dan profesi akan diberi nama "All Career at Oz" dan disiarkan seminggu sekali di Radio Oz Jakarta. Khalayak sasaran pada program ini adalah remaja berusia 15 sampai 17 tahun di wilayah Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek). Format program adalah chat show dengan durasi satu jam. Bagian 4. Metode evaluasi dari program radio "All Career at Oz" adalah kuesioner yang akan dibagikan kepada 100 orang pendengar program, diadakan setelah empat episode program disiarkan. Bagian 5. Anggaran yang dibutuhkan pada produksi program "All Career at Oz" adalah Rp 660.000 per satu kali produksi. Prakiraan pendapatan dari program "All Career at Oz" adalah Rp 10.010.000

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First Section. One task of adolescence is to determine the economic career. However, information regarding careers and professions for teens still a little. Therefore, it needs a radio program that provides information about careers and professions for adolescents.

Second Section. Radio program about career and professions has several benefits and purposes. One benefit is to provide information about career choices and professions. The purpose of the program is to encourage teenagers to bother about their future.

Third Section. Radio program about career and professions will be named "All Career at Oz". The program will be broadcast once a week on Oz Radio Jakarta. Target audience at this program is adolescents aged 14 to 21 years old, and living in Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek) area. Radio program is chat show format with one hour duration.

Fourth Section. Evaluation method of "All Career at Oz" program is questionnaire that will be distributed to 100 listeners. The evaluation was conducted after the program aired four episodes.

Fifth Section. Budget required to produce "All Career at Oz" program is Rp 660.000 per one-time production. Estimated revenue from the program is Rp 10.010.000"

"[ABSTRAKBagian 1: Analisis SituasiMinat membaca masyarakat Indonesia masih tergolong rendah karena minimnya sarana, informasi, serta koleksi buku. Di sisi lain, upaya mengapresiasi karya sastra Indonesia mulai berkembang baik. Namun, kebanyakan orang cenderung menganggap sastra itu berat. Padahal sastra banyak memberikan manfaat. Diperlukan adanya program khusus soal karya sastra Indonesia untuk segmen dewasa muda. Media yang digunakan adalah radio karena meski jangkauannya luas tetapi bisa membangun hubungan personal.Hasil riset khalayak terhadap 55 pendengar radio menunjukkan mayoritas dari mereka merasa butuh dan tertarik dengan ide program bertema sastra. Hampir semua responden setuju jika program karya sastra Indonesia ini direalisasikan.Bagian 2: Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak: Meningkatkan kesadaran masyarakat terhadap pentingnya mengenal karya sastra Indonesia.Manfaat bagi pengelola: Meningkatkan citra positif karena menghadirkan program yang mendidik masyarakat tentang sastra Indonesia.Manfaat ekonomi: Pengelola mendapatkan pemasukan tambahan.Tujuan sosial: Mengenalkan karya-karya sastrawan Indonesia.Tujuan ekonomi: Menambah keuntungan lewat iklan dan sponsor.Bagian 3: Prototipe yang DikembangkanProgram bertema sastra ini mengusung format talkshow, dengan nama ?AKSARA? (Apresiasi Karya Sastra Indonesia). Program akan mengudara di KBR, setiap Sabtu, selama 1 jam, pukul 19.00-20.00 WIB. Program ini menghadirkan sastrawan, penyair, budayawan, atau kritikus sastra sebagai narasumber.Bagian 4: EvaluasiMedia pre-test dilakukan dengan metode Focus Group Discussion (FGD) sebanyak 2 kali. Peserta FGD adalah 10 orang berusia 20-30 tahun. Pre-test dilakukan sebulan sebelum hari siaran program dan setelah prototipe program diproduksi.Evaluasi akan dilaksanakan secara aktif dan pasif, setelah program disiarkan. Metodenya adalah kuesioner digital dan memantau respon pendengar via SMS, email, dan Twitter.Bagian 5: AnggaranAnggaran pembuatan prototipe: Rp 143.000,-Anggaran pembuatan program per edisi: Rp 1.265.000,-Total biaya produksi program selama tiga bulan (13 edisi):Rp 16.445.000,-Anggaran pre-test: Rp 1.925.000 dan Evaluasi per bulan: Rp 1.800.000;

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ABSTRACTPart 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000, Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience’s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000]"

"Nusa Tenggara Barat yang terkenal dengan istilah Bumi Gora karena berhasil mengembangkan pola tanam dengan sistem Gogo Rancah pada daerah lahan kering atau tadah hujan, sampai saat ini terdapat tidak kurang dari 100 stasiun radio komunitas,puluhan radio swasta dan publik...."