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"ABSTRAKTesis ini membahas analisa keberhasilan atau hasil dari strategi pada tingkatanbisnis yang dilakukan oleh perusahaan korporasi media yang diambil setelahdisesuaikan dengan kondisi dimana perusahaan berada pada struktur pasar.Penelitian ini menggunakan metode pendekatan kualitatif dengan metodedeskriptif dan menggunakan teknis analisis naratif. Hasil penelitian strategi paketiklan bundling yang dirasa sebagai turunan strategi konvergensi media, denganmenjual paket iklan lintas media dalam jangka pendek memang menguntungkannamun dalam jangka panjang tidak menguntungkan karena akan merugikan salahsatu media. Strategi jangka panjang padahal dibutuhkan untuk bertahan dalamkondisi pasar persaingan sempurna dan agar tetap menjadi “market leader”.Sehingga dihasilkan rekomendasi bentuk strategi paket iklan bundling yang lebihsesuai dengan strategi konvergensi.

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ABSTRACTThis thesis discusses the analysis of the success or outcome of the strategy at thelevel of business done by the company in the corporate media taken afteradjusting to the conditions in which the company is in the market structure. Thisstudy uses a qualitative approach with descriptive methods and technical TODDnarrative analysis. The results advertising package bundling strategy is perceivedas an instance of media convergence strategy, to sell cross-media advertisingpackages are beneficial in the short term but in the long run is not beneficialbecause it would harm one of the media. Whereas long-term strategy is needed tosurvive in conditions of perfect competition and in order to remain a "marketleader". So that the resulting recommendation form advertising package bundlingstrategy is more in line with the strategy of convergence."

"Driven by the challenging business environment as to the commoditization of voice services, the rise of mobile broadband technology and the changes in the competition landscape telecom operators are at the urgent need to redefine their business model. This thesis discussed the business model transformation of telecom operator by taking a case of PT. XYZ. The study was a qualitative study. The result of the study showed the success of PT. XYZ in adopting new business model in the broadband era as a basis for the company?s long term growth. However the study also found that the revenue growth from the broadband was still insufficient to compensate the declining growth of voice revenue. The study further suggested PT. XYZ to engage in the innovation industry to secure its sustainability."

"Tujuan penelitian ini adalah mengevaluasi penerapan konsep Execution Premium dalam strategi perusahan PT X khususnya Divisi Geoscience Services berdasarkan 6 langkah yaitu develop the strategy, plan the strategy, align the organization, plan operations, monitor and learn, test and adapt. Penelitian ini dilakukan dengan menggunakan metode studi kasus pada sebuah perusahaan yang menyediakan jasa hulu migas terintegrasi. Hasil evaluasi menunjukkan bahwa langkah-langkah tersebut belum sepenuhnya dilakukan oleh perusahaan. Salah satunya adalah proses penyusunan anggaran yang dilakukan secara terpisah dari perancangan strategi obyektif dan KPI pada Divisi Geoscience Services.

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The research’s objective is to evaluate the implementation of execution premium concept on corporate strategy at Geoscience Services in X Corporation which has six stages i.e., develop the strategy, plan the strategy, align the organization, plan operations, monitor and learn, test and adapt. This research uses study case method in a integrated upstream oil and gas services. The result shows that these six major stages are not fully executed by the Company. For example, the budgeting process is done separately from division’s strategic objective and KPI planning process."

"Monetary crisis blowing Indonesia in the middle of July 1997 has brought significant impact especially to business sector. The economic crisis for PT. Inti Teknodrilindo constituted a serious threat instead of positive impact. Therefore, the management conducted various strategies in order to survive by means of internal improvement and efficiency strategies. It allowed the company to keep exist until today. The author was encouraged to study about company strategies.This study was conducted in descriptive manner, the author presented empirical data relating to strategies applied by PT. Inti Teknodrilindo; how to analyze company strategies (uncertainty) to enable the company escape from the crisis. In order to analyze strategies of PT. Inti Teknodrilindo, the author collected primary or secondary data. The primary data includes result of detailed interview with PT. Inti Teknodrilindo top management as well as board of directors and managers in analyzing the primary and secondary data, the author adopted macro analysis from Pearce and Robinson, five forces from Porter, namely five farces That influence industrial competitiveness. In order to ensure factual activities conducted by PT. Inti Teknodrilindo, the author also adopted value chain from Michael Porter, which analyzes a set of activities in detailed as well as company's activities to discover the most significant factor for strategies applied by the company. Strategy generic from Pearce and Robinson and Laurence R. Jauch. Turnaround strategy is a theory the author applied to come into conclusion that the strategy used by PT. Inti Teknodrilindo was an turnaround strategy by retrenchment strategy being indicated by cost and asset reduction through employee rationalization, fix asset sales and changing composition of the shareholders. Meanwhile, turnaround strategy was followed by concentric diversification strategy, namely to diversify service coverage in oil & gas exploration and exploitation project by means of establishing subsidiaries, cooperation with other parties in joining various oil & gas drilling tenders, acquisition of the company which is having line business with PT. Inti Teknodrilindo, to find focusing on service or product."

"PavadooBooks com is an online bookstore that aims to differentiate itself with aunique marketing strategy. Pavadoobooks com is a online book store that sells university textbooks to students in the state of Queensland. Our marketing strategy is one that allows theusers of the website to do our advertising for us using our unique reward system. Our rewardsystem allows users to advertise books on social media giving them a cash reward for peoplethat purchase books through their links. At Pavadoo books we also offer another service onethat allows users to trade or sell their second hand books through our website. "