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Hasil Pencarian

Ditemukan 503 dokumen yang sesuai dengan query
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Qiu, Xiaolong
London: Hodder & Stoughton, 2002
813.6 QIU l
Buku Teks SO  Universitas Indonesia Library
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Lubis, Nadia Silvarani
"ABSTRAK
Dalam budaya patriarki, posisi wanita sering diremehkan. Bahkan, mereka sulit mengungkapkan apa yang mereka inginkan dan rasakan. Pernyataan bahwa kaum wanita adalah kaum kelas dua tersebut membuat mereka dapat dikategorikan sebagai kaum yang terbungkam. Mereka tak dapat mengutarakan apa yang diri (subjek) mereka inginkan. Sering kali, cara seorang wanita untuk keluar dari keterbungkamannya adalah dengan meranjak ke ranah publik. Para wanita berharap mereka dapat meraih eksistensialisme diri seperti diraih oleh para laki-laki di ranah publik. Berkecipung di ranah domestik membuat keberadaan mereka semakin termarjinalkan dan tak jarang hanya menjadi objek dari keluarga, seperti suami atau anak mereka. Hal-hal domestik tersebut telah menyita waktu dan perhatian mereka untuk mengembangkan diri. Oleh karena itu, melalui penelitian ini, peneliti menyelidiki apakah ranah publik memang ranah yang menjanjikan eksistensialisme diri seorang wanita. Nyatanya, tidak begitu. Dalam Film Sang Penari, karakter Srintil yang memilih untuk berkecimpung ranah publik, justru tidak mendapatkan eksistensialismenya sebagai subjek. Meski semua warga desa mengelu-elukan posisinya sebagai ronggeng, Srintil merasa tidak bahagia. Melalui metode analisis semiotika (dengan analisis leksia dan paradigmatik), peneliti mencoba mengkaji setiap leksia yang terdapat dalam film Sang Penari agar subjektivisme semu yang dialami Srintil terkuak.

ABSTRACT
Within the patriarchal society, women's roles are often viewed condescendingly. Not only that, they even find it hard to express their desires or feelings. Statements that categorize women as minority and second class may very well categorize them as the repressed ones. They are unable to express their desires and wants. Often times, a woman's only means to express herself is by bringing her words to the public domain. Women are hopeful that they will be achieved existentialism just like their male counterparts in public domains. Being largely active only in domestic settings, women are thus even more marginalized and often become mere objects of their family, such as their husbands or children. Domestic matters take up much of their time and attention that they are left with almost no time for self developments. Therefore, through this research, the researchers investigated whether the public domain is truly a domain fit to develop women's existentialism. In reality, it is not so. In the movie "Sang Penari" (The Dancer), the character of Srintil who chose to participate in the public domains did not end up with existentialism as a subject. Even though Srintil attained adulation, she did not find happiness. Through semiotic analysis (with lexical and paradigmatic analysis), researchers attempted to analyzed every Lexica found in the movie "Sang Penari" so that the apparent existentialism experienced by Srintil would be revealed."
2013
T34880
UI - Tesis Membership  Universitas Indonesia Library
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Layton, Irving
Toronto: McClelland and Stewart, 1978
811.5 LAY t
Buku Teks SO  Universitas Indonesia Library
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Schauffer, Steven
Jakarta: Prestasi Pustaka, 2007
658.8342 Sch b
Buku Teks  Universitas Indonesia Library
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Davis, Loyal Edward,.
Philadelphia : Saunders, 1964
617.09 DAV c
Buku Teks SO  Universitas Indonesia Library
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Myrna Amelia Pranowo
"Skripsi ini meneliti tentang perbedaan respon antara konsumen yang loyal dan non loyal terhadap promosi penjualan yang dilakukan gerai-gerai kopi Jakarta. Starbucks, Coffee Bean & Tea Leaf, Bengawan Solo, Anomali Coffee, Spinelli Coffee. Penelitian ini menggunakan kuesioner online dan kertas. Berhasil mendapatkan valid respon sebanyak 124 warga Jakarta yang mempunyai kegemaran minum kopi. Skripsi ini menggunakan uji perbedaan yang akan diuji menggunakan mann-whitney untuk jenis loyalitasnya dan menggunakan kruskal wallis untuk mengetahui loyalitas menurut SES nya.
Hasil dari penelitian kami adalah benar-benar terdapat perbedaan responantara pelanggan loyal dan non loyal. Pelanggan non loyal cenderung mudah tergiur oleh tawaran-tawaran promosi penjualan sedangkan pelanggan loyal cenderung memegang teguh gerai favoritnya. Walaupun pelanggan loyal tidak memungkiri bahwa mereka juga menunggu diadakannya promosi di gerai favoritnya. Namun promosi penjualan yang diadakan gerai lain tidak akan mempengaruhi loyalitasnya. Jadi, promosi yang diadakan gerai favorit justru menambah nilai plus bagi pelanggan loyal. Sedangkan ternyata fakta mengatakan bahwa terdapat perbedaan responterhadap promosi penjualan pada faktor SES seperti pengeluaran, jenis kelamin dan umur.

The focus of the study is difference reaction among brand loyalist and non-loyalist in respect to coffeehouses sales promotion suck as Starbucks, CoffeeBean & Tealeaf, Excelso, Bengawan Solo, Anomali Coffee and Spinelli Coffee. This research using online and paper questionnaire, with up to 124 valid response, this research using difference test analysis. Mann-whitney for testing loyalty difference and kruskal wallis to test the SES loyalty difference.
Result of this research shows that there is really exist consumer behavior differentiation between loyalist and non-loyalist. Non-loyalist are really easily allure and switch to another brand due to sales promotion while loyalist tend to stick to their favorite brand despite sales promotion. But loyalist still find sales promotion is favorable and delightful and can enhanced their loyalty status to their favorite brand. In other hand difference consumer respon behavior are someway influenced by SES factor such as gender, expense and age.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
S-Pdf
UI - Skripsi Open  Universitas Indonesia Library
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Syifanie
"[ ABSTRAK
Sebagai sebuah medium komunikasi, film tidak terpisahkan dari konteks masyarakatnya. Sang Penari adalah salah satu film yang menyajikan konteks budaya Jawa yang kental. Sebuah film yang terinspirasi dari novel trilogi Ronggeng Dukuh Paruk tahun 1982 karya Ahmad Tohari ini tidak hanya menceritakan kisah cinta Rasus dan Srintil, Sang Penari bicara mengenai tekad untuk menjalankan dharma dalam kehidupan, sebuah nilai-nilai religius yang dipercayai masyarakat Jawa. Tulisan ini membahas mengenai bagaimana religiusitas masyarakat Jawa dalam film Sang Penari. Pembahasan difokuskan pada konsepsi religi dalam pandangan masyarakat Jawa yang direpresentasikan dalam film Sang Penari melalui Semiotik de Saussure. Dengan menganalisis tanda-tanda (baik gambar ataupun teks) di dalam film, terlihat bagaimana pandangan dan sikap hidup jawa yang dilandasi oleh kepercayaan religius. Orang Jawa selalu berusaha menjaga keselarasan diri dengan lingkungan hidup. Begitu pula masyarakat Jawa abangan yang direpresentasikan didalam film, tiap tokohnya menggambarkan sikap dan pandangan hidup jawa yang berusaha mencapai tujuan hidupnya dengan menjaga tradisi. Hal ini menunjukan bahwa film Sang Penari merepresentasikan religiusitas di dalam masyarakat Jawa.

ABSTRACT
As a communication medium, film is inseparable from society context. The Dancer is one film that presents the context of Javanese culture.. A film is inspired by the novel trilogy Ronggeng Dukuh Paruk in 1982 by Ahmad Tohari, not only tells the love story Rasus and Srintil, “The Dancer” talk about the determination of dharma in life, a religious values believed by Javanese society. This paper discussed on how Javanese society religiosity in the film The Dancer. Discussions focused on the conception of religion in the view of Javanese society that is represented in the film The Dancer through Semiotics de Saussure. By analyzing the signs (either image or text) in films, seen that how the viewpoint and attitudes of Java is based on religious beliefs. Javanese people always try to maintain harmony with the nature . Likewise, abangan of Javanese society represented in the film, each character describes the attitude and viewpoints on life Javanese, who trying to reach his purpose of life by keep the tradition. This shows that films The Dancer represent religiosity in the Javanese society., As a communication medium, film is inseparable from society context. The Dancer is one film that presents the context of Javanese culture.. A film is inspired by the novel trilogy Ronggeng Dukuh Paruk in 1982 by Ahmad Tohari, not only tells the love story Rasus and Srintil, “The Dancer” talk about the determination of dharma in life, a religious values believed by Javanese society. This paper discussed on how Javanese society religiosity in the film The Dancer. Discussions focused on the conception of religion in the view of Javanese society that is represented in the film The Dancer through Semiotics de Saussure. By analyzing the signs (either image or text) in films, seen that how the viewpoint and attitudes of Java is based on religious beliefs. Javanese people always try to maintain harmony with the nature . Likewise, abangan of Javanese society represented in the film, each character describes the attitude and viewpoints on life Javanese, who trying to reach his purpose of life by keep the tradition. This shows that films The Dancer represent religiosity in the Javanese society.]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Eddy, Edward D.
Durham: American Council on Education, 1958
377.2 EDD c
Buku Teks  Universitas Indonesia Library
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