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"Persaingan industri e-commerce saat ini sangat erat. Perusahaan perlu untuk menciptkan repurchase intention pada pelanggan. Konsep perceived brand leadership menjadi faktor pembeda sekaligus keunggulan kompetitif dalam persaingan. Penelitian ini bertujuan untuk menganalisis pengaruh perceived brand leadership terhadap consumer satisfaction dan repurchase intention pada e-commerce Shopee. Analisis olah data dilakukan dengan teknik partial least squares structural equation modeling dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa dimensi perceived brand leadership yaitu perceived quality, perceived value, dan perceived popularity memiliki pengaruh positif terhadap consumer satisfaction dan repurchase intention, sedangkan dimensi perceived innovativeness tidak memiliki pengaruh terhadap keduanya. Kemudian, consumer satisfaction memiliki pengaruh yang positif terhadap repurchase intention.

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Nowadays, the competition in e-commerce industry is very tight. Companies need to create repurchase intention in customers. The concept of perceived brand leadership is a differentiating factor as well as a competitive advantage in the competition. The purpose of this study is to analyze the influence of perceived brand leadership on consumer satisfaction and repurchase intention on e-commerce Shopee. A partial least squares structural equation modeling analysis was conducted in this study with quantitative approach. The results showed that the dimensions of perceived brand leadership, namely perceived quality, perceived value, and perceived popularity, had a positive effect on consumer satisfaction and repurchase intention, while the dimensions of perceived innovativeness had no effect on both. Then, consumer satisfaction has a positive influence on repurchase intention."

"Banyak perusahaan besar dari berbagai bidang di Indonesia yang membuka kesempatan magang untuk para mahasiswa, salah satunya perusahaan Harian Kompas. Maka dari itu, saya mengikuti pelaksanaan kegiatan magang yang dibuka perusahaan tersebut. Saya di tempatkan di sebuah divisi yang dipimpin oleh seorang manajer Harian Kompas. Selama menjalankan kegiatan magang, muncul beragam hal yang menarik bagi saya. Sebagai seorang follower di divisi ini, saya melihat adanya pengaruh besar dari gaya leadership yang diterapkan oleh sang manajer dalam divisi tersebut yang juga berpengaruh pada pribadi saya sendiri karena manager dapat merangkul divisi. Nilai-nilai perusahaan juga diterapkan baik oleh manajer maupun seluruh anggota perusahaan termasuk karyawan magang selama proses kegiatan magang berjalan. Fenomena yang terjadi dalam kegiatan magang ini menarik perhatian saya untuk mengupas lebih dalam bagaimana gaya leadership memiliki pengaruh besar dalam suatu divisi yang dipimpin oleh seorang manajer di perusahaan Harian Kompas. Makalah karya ilmiah ini sepenuhnya memuat pengalaman pribadi dan bertujuan untuk menunjukkan pengaruh leadership dalam sebuah divisi, termasuk saya sendiri. Refleksi dari pengalaman pribadi selama menjalankan kegiatan magang ini akan dianalisis menggunakan sudut pandang antropologi secara holistik menggunakan metode partisipan observasi dengan wawancara tidak terstruktur.

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Many large companies in Indonesia open internship opportunities for college students, one of them is Harian Kompas. Therefore, I participated in the internship program opened by the company. I was placed in a division led by a Harian Kompas manager. During the internship, interesting things happened to me. I, as a follower in the division, saw a big influence from the leadership style applied by the manager in the division which also affects myself personally because the manager can bring the division together. The company's values are also applied by both managers and all members of the company, including interns during the internship program. The phenomenon that occurred in this internship activity attracted my attention to explore more deeply how leadership style has a big influence in a division led by a manager at the Harian Kompas company. This scientific paper is entirely based on my personal experience and aims to demonstrate the influence of leadership in a division, including myself. Reflections from personal experiences during this internship will be analyzed using an anthropological perspective holistically using the participant observation method with unstructured interviews."

"ABSTRAKMempertahankan karyawan yang berharga selalu menjadi hal yang penting untuk organisasi, bahkan saat ini dibutuhkan lebih penting dalam pasar dimana sumber daya manusia tetap menjadi salah satu dari beberapa sumber yang dapat memberikan keuntungan kompetitif yang berkelanjutan. Penelitian ini bertujuan untuk menemukan keterkaitan antara Employer Brand Perception EBP , Servant Leadership SL dan Perceived Retensi Karyawan PER menggunakan data yang dikumpulkan dari 133 karyawan yang bekerja di Hotel Grand Sahid Jaya DKI Jakarta. Hasil penelitian ini menunjukkan bahwa perceived employee retention secara signifikan dipengaruhi oleh employer brand perception dan servant leadership. Sementara, servant leadership tidak memoderasi pengaruh antara perceived employee retention dan employer brand perception.

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ABSTRACTThe retention of valuable employees has always been important to organizations, it takes on even more significance today in a marketplace where human capital remains one of the few resources that can provide a sustainable competitive advantage. This research study investigated the interrelationships among Employer Brand Perception EBP , Servant Leadership SL and Perceived Employee Retention PER using the data collected from 133 employees working in Hotel Grand Sahid Jaya DKI Jakarta. The results of this study showed that perceived employee retention is significantly affected by employer brand perception and servant leadership. Servant leadership does not moderate the effect of perceived employee retention and employer brand perception"