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"ABSTRAKPenelitian ini memiliki fokus untuk mengkaji interpretasi khalayak terhadapretorika politikus dalam acara Apa Kabar Indonesia di TV One. Penelitian inimenggunakan pendekatan kualitatif deskriptif dengan menggunakan analisisresepsi yang dikembangkan Stuart Hall. Informan utama merupakan khayalakpenonton televisi.Sumber data diperoleh dari wawancara, dan dokumentasi. Hasilpenelitian ini menggambarkan bagaimana khalayak memaknai retorika politisidalam acara televisi secara beragam (hegemonik, negosiasional, dan oposisional)

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AbstractThis research focused on assessing the public interpretation of the rhetoric ofpoliticians on the television talk show ?Apa Kabar Indonesia? TV One. This studyused a descriptive qualitative approach using reception analysis that developed byStuart Hall. The main informants weretelevision viewers. Sources of data obtainedfrom interviews, and documentation. The results of this study illustrated howaudiences interpret of the politicians rhetoric on television shows inpolysemymeaning (hegemonic, negotiation, and oppositional)"

"Kehidupan organisasi telah menjadi ciri yang tak terelakkan dari berbagai perubahan. Pandemi COVID-19 menunjukkan bahwa organisasi dipaksa untuk siap merespon dan beradaptasi dengan setiap perubahan yang tidak terduga ketika tiba-tiba dihadapkan pada kondisi untuk mengubah standar operasi dan struktur yang ada. Dalam hal mengadaptasi proses bisnis dan model kerja, perusahaan yang cakap adalah perusahaan yang tangguh, gesit, inovatif, yang membutuhkan pemimpin dengan keberanian dan kemampuan untuk mengubah arah dengan cepat dan memotivasi serta mempengaruhi karyawannya untuk mengikuti dan mendukung perubahan. Karena karyawan sering menganggap perubahan dalam suatu organisasi sebagai ancaman dan risiko terhadap identitas dan tujuan mereka, para pemimpin perlu menggambarkan perubahan sebagai sesuatu yang bukan ancaman dan bahwa perubahan diperlukan untuk keberlanjutan organisasi. Penelitian ini bertujuan untuk mengetahui apakah model kepemimpinan karismatik retorik efektif untuk melunakkan niat karyawan untuk meninggalkan perusahaan saat mengalami perubahan organisasi. Data dikumpulkan melalui survei online kepada 240 responden dan dianalisis menggunakan Structural Equation Modeling Partial Least Square (SEM PLS). Hasil penelitian menunjukkan bahwa kepemimpinan karismatik retorik efektif dalam mempengaruhi karyawan untuk tetap tinggal saat terjadi perubahan organisasi.

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Organizational life has become an inevitable feature of various changes. The COVID-19 Pandemic shows that organizations are forced to be ready to respond and adapt to any unexpected changes when they abruptly faced with condition to change existing operating standards as well as structures. When it comes to adapting business processes and work models, a capable company is one that is tough, agile, and innovative, which requires leaders with the courage and ability to change direction quickly and motivate and influence their employees to follow and support the changes. Because employees frequently perceive changes in an organization as a threat and risk to their self-identity and purpose, leaders need to portray change as something that is not a threat and that changes are required for the organization's sustainability. This research aims to investigate whether a charismatic rhetoric leadership model is effective to soften employee intentions to leave the company even during the organizational changes. Data is collected through an online survey to 240 respondents and is analysed using Structural Equation Modelling Partial Least Square (SEM PLS). The results shown that charismatic rhetoric leadership is effective in influencing employees to stay even during organizational changes."

"Effective presidential rhetoric is an important issue. This study investigated the argumentation of President Susilo Bambang Yudoyono's State of Nation Address 2006. The argumentation to investigate encompasses clain, narration, explanation, and evaluation which consists of validity, reliability, and significancy. Content analysis is employed by investigating every word, phrase, and discourse in the text. It is discovered that the address does not belong to the rhetoric of crisis, and it puts more importance on economy than most other issues, and it was prepared to avoid controversy. It was dominated by narration than other elements of argumentation, and it was a lack of evaluation which consists of validity, reliability, and significancy."

"Dewasa ini retorika diartikan sebagai seni berbicara baik, yang dipergunakan dalam proses komunikasi. Penelitian ini mengenai linguistik analisis bahasa dan mencakup retorika. Retorika modern mencakup ingatan yang kuat, daya kreasi dan fantasi yang tinggi, teknik pengungkapan yang tepat dan daya pembuktian serta penilaian yang tepat. Berretorika juga harus dapat dipertanggung jawabkan disertai pemilihan kata dan nada bicara yang sesuai dengan tujuan, ruang, waktu, situasi, dan siapa lawan bicara yang dihadapi. Metode penelitian ini deskriptif kualitatif dan menggunakan teknik wawancara. tujuan penelitian ini dilakukan untuk mendeskripsikan cara polisi lalu lintas di Kota Pamekasan menyusun kata-kata sebagai usaha efektif dalam bertutur. Berdasarkan hasil analisis, peneliti menyimpulkan bahwa Susunan kata dan gagasan yang disampaikan Polantas Pamekasan pada saat melakukan operasi lalu lintas sudah sesuai dengan cara menyapa yang baik kepada pengendara yang melanggar lalu lintas. Cara yang mereka lakukan antara lain bertanya yang sopan dan tegas dan memberi pelanggaran, menindak, mendakwa biar masyarakat tau apa yang dilanggar, sehingga tidak perlu pembetulan."

"Communication is a dynamic field and constantly moves in the direction of human civilization. Communication were initially confined to the study of rhetoric and persuasion, in the modern era has been transformed into an interdisciplinary field, that explicitly challenging all forms of conventional boundaries, both theoretically and methodologically. Today, with the development of digital technology, the media landscape has changed, new media has been dominating all areas of human life, trends in communication studies then shifted towards new media, which more likely to interactive and two-way. This study will conduct an analysis of the historical development of communication studies, as well as a variety of contexts underlying the development of communication studies. By understanding the evolution of communication studies, we can learn how each era in history seeks to systematically solve mysteries in communication. It becomes essential to examine further, considering that the theory and methodology of communication is not something that comes in a vacuum. He emerged from the negotiations in the dialectic of human history. Thus, any historical development will bring new themes in the study of communication, and this study will look at it chronologically."