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"Promosi merupakan hal yang harus dilakukan di perpustakaan untuk memperkenalkan jasa yang ditawarkannya. Salah satu metode promosi yang dilakukan Perpustakaan Diknas adalah dengan melakukan kerjasama kemitraan dengan komunitas literasi yang mempunyai visi dan misi yang sama dengan Perpustakaan Diknas. Penelitian ini bertujuan untuk mengidentifikasi bentuk partisipasi komunitas dalam kegiatan promosi yang dilakukan Perpustakaan Diknas. Partisipasi tersebut dihubungkan dengan bauran promosi yang terdiri dari publisitas, penjualan perorangan (personal selling), promosi penjualan (sales promotion), direct marketing, dan periklanan (advertising). Penelitian ini juga mengidentifikasi apakah partisipasi yang dilakukan dapat berperan dalam mempromosikan perpustakaan ke kalangan masyarakat yang lebih luas. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif. Pengumpulan data dilakukan dengan kuesioner dan metode sample yang digunakan adalah accidental sampling. Kuesioner disebarkan kepada anggota dari tiga komunitas, yaitu Britzone Library@Senayan Speaking Club, Komunitas Athenaeum Light Indonesia, dan Eorlingas The Tolkien Indonesian Society. Hasil penelitian menunjukkan bahwa bentuk partisipasi yang paling banyak dilakukan adalah promosi dari mulut ke mulut (word of mouth) yang"

"Banking industry has developed well nowadays. There are many banks involved, not only public and private sectors but also investors from foreign countries are welcomed. Compenies have to developed different or unique strategy to exist in global market. Promotion is one way that can be done, because promotion is believed can increase number of selling in a short ? term by giving free sample or incentive to attract consumers interest. PT. Bank DKI held exhibition and ?Undian Berhadiah? as a means to promote their product to the consumer. PT. Bank DKI as a Regional Development Bank (Bank Pembangunan Daerah), always try to maintain their success by maintaining and improving the existance of Tabungan Monas. It can be seen from the portofolio of Tabungan Monas per December 2007 which shows Rp.450 billion or increased 100.89 % compare to previous years. This research tries to analize customer?s perception to sales promotion of Tabungan Monas PT. Bank DKI. This research is a descriptive study which 100 consumers of Tabungan Monas KCU Juanda PT. Bank DKI involved as respondents classified from males or females above 20 years old. Consumers interest in attending exhibition is quite strong promising. It keeps Bank DKI to participate in exhibition to socialize and promote their products.

However, information regarding time and venue of the exhibition had to be paid attention of. Mass media could be used to promote the program. A program Undian berhadiah is proven to give impact in creating customer?s positive perception with Tabungan Monas. Interesting prizes to transparency in drawing proceess has been proved to put consumer trust to big opportunity to win the offered prize. The success of two sales promotion programs make Bank DKI to keep up to date to hold other kind of promotion. Through kinds of creative and innovative sales promotion, Bank DKI can maintain and attract more consumer to their Tabungan Monas."

"Penelitian ini membahas mengenai analisis partisipasi pegawai dalam pelaksanaan program Bank Indonesia Layanan Intranet Kita (BLINK). Penelitian ini merupakan penelitian kualitatif sebagai data utama dengan wawancara mendalam dan observasi langsung ditunjang dengan data-data kuantitatif melaui kuisioner jenis penelitian deskriptif. Hasil penelitian menunjukkan tingkat partisipasi pegawai di Bank Indonesia rendah. Faktor penghambat dalam partisipasi adalah keterbatasan sumber daya, kurangnya sosialisasi program, kurangnya memberikan ide/masukan dalam program, tidak adanya dukungan dalam program, faktor tidak adanya pemberian tanggung jawab yang diberikan atasan kepada bawahan, pegawai tidak merasa bertanggung jawab dalam program, pegawai yang belum terbiasa melakukan knowledge sharing.

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This research focus the analysis application of employees participation in Bank Indonesia Layanan Intranet Kita (BLINK) program in Bank Indonesia Jakarta. This study used qualitative research with additional quantitative data approach with questionnaire and descriptive research. The result showed that employee participation in BLINK program was low. Participation’s barriers identified were the constrains of human resourse; the lack of program socialization; contributing ideas/advice in programs; motivation/support in the programs; the handover of responsibility by a superior to subordinate; feeling responsible to superior; the participation of surveilance on program; the employees hahe not been accustomed to knowledge sharing."