Hasil Pencarian  ::  Simpan CSV :: Kembali

"[Analisis Situasi 1.Selama 5 tahun berdiri, Leo Club Jakarta Cosmoteens (LJCT) masih kurang dikenal oleh khalayak sasarannya (masyarakat Jakarta usia 18-23 tahun)2. Kegiatan yang diusung LJCT saat ini cenderung pengumpulan donasi yang sifatnya jangka pendek, bukan pemberdayaan yang bisa bersifat jangka panjang3.Di sisi lain, tingkat kebakaran di Jakarta merupakan kasus bencana tertinggi. Namun pemahaman masyarakat terhadap penanganan bencana rendah.4. Perlunya edukasi dan sosialisasi bagi masyarakat yang tinggal di daerah rawan bencana kebakaran di Jakarta tentang pencegahan dan penaggulangan kebakaranPernyataan MasalahBagaimana LJCT bisa lebih dikenal masyarakat dan disaat yang bersamaan dapat mengedukasi masyarakat yang tinggal di wilayah rawan bencana kebakaran tentang pencegahan dan penanggulangan bencana kebakaran?SolusiMembuat program special event: 1. Training of Trainers: ROAR! Leo JKT #fightJKTfire 2. Training: KE.LA.KAR – Kenal. Lawan. Kebakaran. 3. Festival: Cosmo Day: Jakarta Free Fire Festival 4. Publikasi melalui twitter, poster, flyer, umbul- umbul dan rilis kepada media masaTujuan ProgramTujuan Program TOT: 1. Mengedukasi peserta TOT (36 anggota dari 9 Loe Club di Leo Distrik 307 A1 yang berada di Jakarta) perihal bencana kebakaran 2. Mempersiapkan para peserta TOT sebagai trainer tentang bencana kebakaran kepada khalayak sasaran yang tinggal di wilayah rawan bencana kebakaranTujuan Program Training: 1. Mengedukasi khalayak sasaran yang tinggal di wilayah rawan bencana kebakaran perihal bencana kebakaran 2. Menjadikan khalayak sasaran yang tinggal di wilayah rawan bencana kebakaran menjadi tanggap terhadap bencana kebakaran 3. Sarana penyaluran semangat melayani masyarakat sebagai nilai yang sangat dijunjung oleh Leo ClubTujuan Program Festival: 1. Membentuk brand awareness kepada khalayak yang lebih luas terhadap LJCT sebagai oraganisasi pelayananmasyarakat yang peduli dengan isu bencana di Jakarta 2. Menjadi pembaharuan bagi LJCT dalam mengadakan special event dengan bentuk berbeda dari biasanya (bukan mengumpulkan dana sumbangan, melainkan mengedukasi khalayak.) 3. Menutup rangkaian program special event pemberdayaan khalayak perihal bencana kebakaran di Jakarta.Khalayak SasaranKhalayak sasaran (bagi program TOT) 1. Empat orang perwakilan dari sembilan Leo Club dari Leo Distrik 307 A1 yang berada di Jakarta 2. Laki-laki dan perempuan usia18-23 tahun 3. SES A-B 4. Berdomisili di JakartaKhalayak sasaran (bagi program training) : 1. 180 orang taruna remaja di sembilan wilayah rawan bencana kebakaran di Jakarta 2. Laki-laki dan perempuan usia 15-22 tahun 3. SES C-DKhalayak Sekunder: 1. Masyarakat Jakarta 2. Laki-laki dan perempuan usia 15-25 tahun 3. SES A-DPesan Kunci1. LJCT sadar akan rawannya bencana kebakaran yang terjadi di Jakarta2. LJCT peduli pada upaya edukasi perihal bencana kebakaran terhadap khalayak yang tinggal di wilayah rawan bencana kebakaranJadwal ProgramJuli-Desember 2014Tempat PelaksanaanTOT: Erema Village, Cisarua, Puncak. Training: Kantor kelurahan masing-masing wilayah Festival: Kawasan Kota TuaKerangka EvaluasiTahap evaluasi dilakukan untuk mengukur keberhasilan suatu program yang sudah dijalankan dengan metode pengamatan langsung dan survei.Total AnggaranRp. 243.681.000,-;Situation Analysis1. During the 5 years of existence, Leo Club Jakarta Cosmo Teens (LJCT) still unknown by their target audience (people aged 18-23 years old live in Jakarta)2. LJCT tend to present short term activity such as fundraising events, not long term activity such as empowering events3. In the other side, fire disaster is the highest case occured in Jakarta4. Necessity of education and socialization for people in Jakarta on fire in JakartaProblem StatementHow to make LJCT known by their public and in the same time educate public who lived in disaster-proned areas of fireSolutionMaking special events: 1. Training of Trainers: ROAR! Leo JKT #fightJKTfire 2. Training: KE.LA.KAR – Kenal. Lawan. Kebakaran. 3. Festival: Cosmo Day: Jakarta Free Fire Festival 4. Twitter, poster, flyer, banner publication and alsopress release for mediaProgram GoalsFor TOT Program: 1. Educate the TOT participants (36 members from 9Loe Club in Leo District 307 A1 in Jakarta)regarding fire disaster 2. Prepare the TOT participants as trainers of firedisaster to target audiences who live in fire disaster-prone areasFor Training Program: 1. Educate target audiences who live in fire disaster-prone areas regarding fire disaster 2. Make the target audience who live in fire disaster-prone areas be responsive to the fire disaster 3. Actualizing Leo Club’s social service spiritFor Festival Program: 1. Forming brand awareness to a wider audience ofLJCT as community service based organizationsconcerned with disaster issues in Jakarta 2. Being a renewal for the LJCT performed a special event with a different shape than usual (not collecting donations of funds, but rather to educatethe audience.) 3. Concluding the public empowerment special eventprogram about fire disaster in Jakarta.Target MarketFor TOT:1. 2. 3.Four delegates from 9 Leo Clubs in Jakarta Male and Female aged 18-23 years old SES A-B4. Live in Jakarta For training:1. 180 youths from fire-prone areas Youth Club 2. Male and female aged 15-22 years old 3. SES C-DSecondary: 1. Jakarta Community 2. Male and female aged 15-25 years old 3. SES A-DKey Message1. LJCT awares of the fragility of the fire disaster that occurred in Jakarta2. LJCT concerns to do an effort to educate the public about fire disaster living in disaster-prone areas of fireProgram ScheduleJuy-December 2014Program VenueTOT: Erema Village, Cisarua, Puncak Training: 9 fire-prone villages office Festival: Kota TuaDesign of Outcome EvaluationEvaluation and review should be done to measure the effectiveness and successfulness of the program through direct observation and surveyTotal BudgetRp. 243.681.000,-;Situation Analysis1. During the 5 years of existence, Leo Club Jakarta Cosmo Teens (LJCT) still unknown by their target audience (people aged 18-23 years old live in Jakarta)2. LJCT tend to present short term activity such as fundraising events, not long term activity such as empowering events3. In the other side, fire disaster is the highest case occured in Jakarta4. Necessity of education and socialization for people in Jakarta on fire in JakartaProblem StatementHow to make LJCT known by their public and in the same time educate public who lived in disaster-proned areas of fireSolutionMaking special events: 1. Training of Trainers: ROAR! Leo JKT #fightJKTfire 2. Training: KE.LA.KAR – Kenal. Lawan. Kebakaran. 3. Festival: Cosmo Day: Jakarta Free Fire Festival 4. Twitter, poster, flyer, banner publication and alsopress release for mediaProgram GoalsFor TOT Program: 1. Educate the TOT participants (36 members from 9Loe Club in Leo District 307 A1 in Jakarta)regarding fire disaster 2. Prepare the TOT participants as trainers of firedisaster to target audiences who live in fire disaster-prone areasFor Training Program: 1. Educate target audiences who live in fire disaster-prone areas regarding fire disaster 2. Make the target audience who live in fire disaster-prone areas be responsive to the fire disaster 3. Actualizing Leo Club’s social service spiritFor Festival Program: 1. Forming brand awareness to a wider audience ofLJCT as community service based organizationsconcerned with disaster issues in Jakarta 2. Being a renewal for the LJCT performed a special event with a different shape than usual (not collecting donations of funds, but rather to educatethe audience.) 3. Concluding the public empowerment special eventprogram about fire disaster in Jakarta.Target MarketFor TOT:1. 2. 3.Four delegates from 9 Leo Clubs in Jakarta Male and Female aged 18-23 years old SES A-B4. Live in Jakarta For training:1. 180 youths from fire-prone areas Youth Club 2. Male and female aged 15-22 years old 3. SES C-DSecondary: 1. Jakarta Community 2. Male and female aged 15-25 years old 3. SES A-DKey Message1. LJCT awares of the fragility of the fire disaster that occurred in Jakarta2. LJCT concerns to do an effort to educate the public about fire disaster living in disaster-prone areas of fireProgram ScheduleJuy-December 2014Program VenueTOT: Erema Village, Cisarua, Puncak Training: 9 fire-prone villages office Festival: Kota TuaDesign of Outcome EvaluationEvaluation and review should be done to measure the effectiveness and successfulness of the program through direct observation and surveyTotal BudgetRp. 243.681.000,-, Situation Analysis1. During the 5 years of existence, Leo Club Jakarta Cosmo Teens (LJCT) still unknown by their target audience (people aged 18-23 years old live in Jakarta)2. LJCT tend to present short term activity such as fundraising events, not long term activity such as empowering events3. In the other side, fire disaster is the highest case occured in Jakarta4. Necessity of education and socialization for people in Jakarta on fire in JakartaProblem StatementHow to make LJCT known by their public and in the same time educate public who lived in disaster-proned areas of fireSolutionMaking special events: 1. Training of Trainers: ROAR! Leo JKT #fightJKTfire 2. Training: KE.LA.KAR – Kenal. Lawan. Kebakaran. 3. Festival: Cosmo Day: Jakarta Free Fire Festival 4. Twitter, poster, flyer, banner publication and alsopress release for mediaProgram GoalsFor TOT Program: 1. Educate the TOT participants (36 members from 9Loe Club in Leo District 307 A1 in Jakarta)regarding fire disaster 2. Prepare the TOT participants as trainers of firedisaster to target audiences who live in fire disaster-prone areasFor Training Program: 1. Educate target audiences who live in fire disaster-prone areas regarding fire disaster 2. Make the target audience who live in fire disaster-prone areas be responsive to the fire disaster 3. Actualizing Leo Club’s social service spiritFor Festival Program: 1. Forming brand awareness to a wider audience ofLJCT as community service based organizationsconcerned with disaster issues in Jakarta 2. Being a renewal for the LJCT performed a special event with a different shape than usual (not collecting donations of funds, but rather to educatethe audience.) 3. Concluding the public empowerment special eventprogram about fire disaster in Jakarta.Target MarketFor TOT:1. 2. 3.Four delegates from 9 Leo Clubs in Jakarta Male and Female aged 18-23 years old SES A-B4. Live in Jakarta For training:1. 180 youths from fire-prone areas Youth Club 2. Male and female aged 15-22 years old 3. SES C-DSecondary: 1. Jakarta Community 2. Male and female aged 15-25 years old 3. SES A-DKey Message1. LJCT awares of the fragility of the fire disaster that occurred in Jakarta2. LJCT concerns to do an effort to educate the public about fire disaster living in disaster-prone areas of fireProgram ScheduleJuy-December 2014Program VenueTOT: Erema Village, Cisarua, Puncak Training: 9 fire-prone villages office Festival: Kota TuaDesign of Outcome EvaluationEvaluation and review should be done to measure the effectiveness and successfulness of the program through direct observation and surveyTotal BudgetRp. 243.681.000,-]"

"ABSTRAKAnalisis Situasi 1. BRI terkenal sebagai microbanking yang kuat dipedesaan.2. Kurangnya promosi BRI dalam memasarkan BRIZZI,sehingga diperlukan suatu program komunikasi lanjutanuntuk membuat masyarakat tertarik menggunakanBRIZZI.3. Persaingan produk e-money yang kompetitifTujuan 1. Menginformasikan keunggulan-keunggulan BRIZZI.2. Menjalin hubungan baik antara BRI dengan stakeholders3. Membentuk brand image BRIZZI di benak masyarakat.Strategi Membuat program Special event ?BRIZZI Town?Khalayak Sasaran Psikografis: Beroerientasi pada kemudahan(simplicity),menyukai shopping , Geografis: JakartaPesan Kunci "Simplify Your Life?Objektif Program Membentuk brand image BRIZZI di benak masyarakatProgram Fair and Festival ?BRIZZI Town?Jadwal 9 Juni-10 Juli 2012Anggaran Rp. 1.167.327.000Evaluasi Evaluasi Outcome Program, kinerja panitia, mediamonitoring dan event report"

"ABSTRAKDalam rangka menjaga hubungan baik dan meningkatkan kepercayaan customer terhadap kualitas jasa perawatan pesawat terbang, PT GMF AeroAsia sebagai Organisasi yang bergerak dibidang perawatan pesawat terbang memberikan solusi program perawatan pesawat terbang yang optimal namun dengan biaya perawatan yang seekonomis mungkin kepada customer-nya. Untuk itu maka PT GMF AeroAsia membutuhkan metode yang menarik dan interaktif seperti special event untuk memperkenalkan dan edukasi seputar program perawatan yang optimal tersebut. Penelitian ini bertujuan untuk mengevaluasi pelaksanaan special event dalam membentuk product knowledge customer. Konsep yang digunakan adalah special event dan product knowledge. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif, dan bersifat deskriptif. Wawancara dilakukan kepada pihak internal GMF dan pihak eksternal yaitu operator pesawat terbang sebagai customer GMF. Hasil dari penelitian ini yaitu bahwa special event merupakan salah satu cara yang baik dalam membentuk product knowledge kepada customer.

---

ABSTRACT In order to maintain good relationships and enhance customer confidence in the quality of aircraft maintenance services, PT GMF AeroAsia as an organization engaged in aircraft maintenance provides optimal aircraft maintenance program solution but with the cost of maintenance as economically as possible to its customers. For that reason PT GMF AeroAsia needs interesting and interactive methods such as special events to introduce and educate around the optimal care program. This study aims to examine the way special events in forming product knowledge customer. The concept used is special event and product knowledge. This research uses constructivist paradigm, qualitative approach, and is descriptive. Interview conducted to internal party of GMF and external party that is aircraft operator as customer of GMF. The result of this research is that special event is one good way in forming product knowledge to customer."

"ABSTRAKPenelitian ini bertujuan untuk menggali lebih mendalam terkait dengan citra DPR RI dan hal yang ingin diketahui oleh mahasiswa terhadap Dewan Perwakilan Rakyat Republik Indonesia DPR RI . Penelitian ini dilakukan dengan menggunakan media survei google drive dan wawancara mendalam. Hasil penelitian ini akan menjadi landasan untuk melakukan program kehumasan special event ldquo;Future Parliament rdquo; yang bertujuan untuk meningkatkan pengetahuna mahasiswa terhadap DPR RI. dasn secara berangsur-angsur akan memulihkan citra positif DPR RI dimata publik.

---

ABSTRACTThis research aims to delve more deeply associated with the image of the House of Representatives and the things want to be known by the students of the House of Representatives of the Republic of Indonesia DPR RI . This research was conducted using google drive media survey and interview. The results of this study will be the basis for a program of special Public Relations event Future Parliament which aims to increase students 39 knowledge of the Parliament. and gradually will restore the positive image of the Parliament in the eyes of the public."