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"This is a practical and accessible overview of how best to approach the marketing of an architectural practice."

"Highlights the areas where things consistently go wrong listing common mistakes that can usually be avoided. Many of these mistakes may appear obvious but are consistently made and are at the heart of many disputes such as those concerning 'negligence' and 'breach of contract claims' against architects. "

"Examine the use of services marketing as a competitive tool from a uniquely broad perspective with Services Marketing: Concepts, Strategies, and Cases, 5E. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances."