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"Do women talk more than men? Does text messaging make you stupid? Can chimpanzees really talk to us? This fascinating textbook addresses a wide range of language myths, focusing on important big-picture issues such as the rule-governed nature of language or the influence of social factors on how we speak. Case studies and analysis of relevant experiments teach readers the skills to become informed consumers of social science research, while suggested open-ended exercises invite students to reflect further on what they've learned. With coverage of a broad range of topics (cognitive, social, historical), this textbook is ideal for non-technical survey courses in linguistics. Important points are illustrated with specific, memorable examples: invariant 'be' shows the rule-governed nature of African-American English; vulgar female speech in Papua New Guinea shows how beliefs about language and gender are culture-specific. Engaging and accessibly written, Kaplan's lively discussion challenges what we think we know about language"

"In this book Wayne Hope analyzes the double relation between time and global capitalism. In order to do this, he cross-relates four epistemes of time - epochality, time reckoning temporality and coevalness - with four materializations of time - hegemony, conflict, crisis and rupture. Using this framework allows Hope to argue that global capitalism is epochally distinctive, riven by conflicts, prone to recurring crises, and vulnerable to collective opposition. These critical insights are not easily thematized in a mediated world of real-time reflexivity, detemporalized presentism, and denials of coevalness associated with structural exclusions of the poor. However, the worldwide repercussions of the 2008 financial collapse and the resulting confluence of occupation movements, riots, protests, strike activity, and anti-austerity activism raises the prospect of a rupture within and beyond global capitalism"

"A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners' can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management."