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"With the increase of global trading activities and middle class consumers, Indonesia has become an attractive candidate for global companies looking to expand into new markets in the Asia-Pacific region. Indonesia offers growing market opportunities for future investors. On top of these rich potentials, the Indonesian public relations industry is also on the rise. Despite being a young industry, there is a growing demand for public relations services across all sectors (Yusuf, 2012). This growth is largely driven by the private sector, such as, property, finance, healthcare, technology and telecoms (Chan, 2011). Direct foreign investments are on the rise (Silaen and Sentana, 2013), which will result in an increase of occupational opportunities for public relations practitioners. Presently, international PR firms, such as, Edelman, Zeno Stratcom, Ogilvy, Weber Shandwick, and Burson-Marsteller have already established themselves in Indonesia. This paper, entitled "The Dynamic Public Relations Industry in Indonesia: Significant Frontiers and Influencers for Synergistic Communication," focuses on the development of the PR industry in Indonesia from its inception to its current state. Primary research includes different sets of interviews with public relations practitioners and Indonesian students studying public relations at university level in Indonesia and the United States. The result of these interviews will be utilized to analyze the history, predominant perceptions and current outlook of public relations practices, its role and function and the quality of PR education in Indonesia. Secondary research, on the other hand, in the form of theoretical frameworks will play a supportive role in framing arguments found in this body of work. All secondary research materials are retrieved from various scholarly journals, textbooks, and newspaper articles. Through this paper, the researcher wishes to provide essential contribution and analysis to explore the dynamic development of the public relations industry in Indonesia, which may then be utilized as a stepping-stone for future research."

"Kampanye komunikasi kesehatan memiliki urgensi untuk dilakukan oleh lembaga pemangku kepentingan di masa pandemi Covid-19, khususnya sebagai salah satu upaya kegiatan hubungan masyarakat pemerintah. Hal ini bertujuan untuk meningkatkan kesadaran masyarakat dan mendorong perilaku sehat agar terhindar dari ancaman virus serta menghambat penyebarannya. Kementerian Kesehatan Republik Indonesia melalui tim hubungan masyarakat-nya telah melakukan kampanye komunikasi kesehatan yakni Protokol 3M (Menggunakan masker, mencuci tangan pakai sabun, dan menjaga jarak (minimal 1.5-2 meter)) sejak Juli 2020 hingga Januari 2021, salah satu media yang digunakan untuk mendiseminasi pesannya adalah media sosial. Oleh karena itu, peneliti ingin melihat bagaimana pengaruh terpaan kampanye komunikasi kesehatan kesehatan Protokol 3M Kemenkes RI melalui media sosial periode Juli 2020 sampai Januari 2021 terhadap perilaku masyarakat Jabodetabek dalam melakukan penerapan Protokol 3M, baik secara langsung maupun melalui unsur health belief model (perceived barriers, perceived benefit, self-efficacy & perceived threat). Studi ini menggunakan     pendekatan kuantitatif dengan teknik pengambilan sampel non probabilita, yaitu purposive sampling. Responden yang berpartisipasi berjumlah 284 orang. Hasil menunjukkan adanya pengaruh positif antara terpaan kampanye terhadap perilaku secara langsung maupun melalui unsur health belief model, terkecuali terpaan kampanye terhadap salah satu unsur health belief model (perceived barriers). Temuan menarik lainnya adalah total kekuatan pengaruh tertinggi terjadi pada pengaruh terpaan kampanye melalui unsur health belief model (perceived threat) terhadap perilaku.

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A Health communication campaign must be carried out by stakeholder institutions during the Covid-19 pandemic, especially as one of the government's public relations efforts. The effort aims to increase public awareness and encourage healthy behavior to avoid the threat of the virus and inhibit its spread. The Ministry of Health of the Republic of Indonesia, through its public relations team, has conducted a health communication campaign, the 3M Protocol (Using masks, washing hands with soap, and maintaining a distance (at least 1.5-2 meters)) from July 2020 to January 2021. One of the platforms used to disseminate the message is social media. Therefore, researchers would like to see how the impact of the Ministry of Health of the Republic of Indonesia's 3M Protocol health communication campaign through social media for the period July 2020 to January 2021 on the behavioral implementation of the 3M Protocol in the community, especially in Greater Jakarta, both directly and through elements of the health belief model (perceived barriers, perceived benefits, self-efficacy & perceived threat). This study uses a quantitative approach with a non-probability sampling technique, purposive sampling. There were 284 respondents who participated. The result shows a positive influence between campaign exposure to behavior both directly and through elements of the health belief model, except for campaign exposure to one element of the health belief model, namely perceived barriers. Another interesting finding is that the highest total power of influence occurs in the influence of campaign exposure through elements of the health belief model (perceived threat) on behavior."

"ABSTRAKPenelitian ini dilatarbelakangi oleh fungsi humas pemerintah sebagai jembatanpenghubung antara pemerintah dengan publiknya. Humas menggunakan mediahumas sebagai alat penyampai pesan terkait dengan kebijakan maupun peraturanuntuk mencapai tujuan program komunikasi yang telah dirancang. Tujuan daripenelitian ini adalah untuk mengetahui bagaimana pengaruh media humasterhadap tujuan program komunikasi melalui hipotesis.Penelitian ini menggunakan metode proporsional simple random sampling.Sampel dari populasi dalam penelitian ini adalah publik eksternal yang merupakanpemohon dokumen sertifikasi sebanyak 97 orang yang berada di lingkungankantor pelayanan UPT BBKP Tanjung Priok. Metode pengumpulan data yangdigunakan adalah data primer melalui kuisioner dan juga data sekunder dari arsipatau dokumen. Penelitian ini menggunakan analisa kuantitatif, denganmenggunakan korelasi product moment, analisa regresi, uji t dan uji F. Hipotesisyang diuji dalam penelitian ini terdiri atas 21 hipotesis. Dengan menggunakanteknik pengolahan dan analisa data, penelitian ini menemukan hubungan yangpositif dan berpengaruh antara media humas dengan tujuan program komunikasi.Media humas yang berpengaruh secara signifikan terhadap tujuan programkomunikasi adalah identitas lembaga, broadcast media dan internet.

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ABSTRACTThis research is motivated by the government's public relations function as amediator between the government and the public. Public Relations using themedia as a public relations tool messenger associated with policies andregulations to achieve the purpose of the communication program that has beendesigned. The purpose of this study was to determine how the media influencespublic relations program for the purpose of communication through hypothesis.The aim of this research is to find out how the effect of public relations againstprogram purposes of communication those hypotheses.The method of this research is proportional simple random sampling. Thepopulation and sample in this research is the external public as the applicant'scertification documents as much as 97 people who were officer EnvironmentMinistry UPT BBKP Tanjung Priok. And the data used are the primary byquestionnaire and also the secondary from archive or document. This research wasquantitative analysis, using correlation product moment analysis of regression, ttestand F-test. There were 21 hypothesis tested in this study. By using thetechniques of processing and data analysis, the study found a positive relationshipbetween the public relation media with the purpose of communications program.Media public relations influential significantly against program purposescommunication is the identity institutions, a broadcast media and the internet."