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Hasil Pencarian

Ditemukan 14647 dokumen yang sesuai dengan query
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Hickman, Craig R.
New York: New American Library, 1984
658 HIC c
Buku Teks  Universitas Indonesia Library
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Block, Zenas
Boston: Harvard Business School Press, 1993
338.04 BLO c
Buku Teks  Universitas Indonesia Library
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Abdul Aziz
"Kepemilikan empat unit bisnis yang bergerak di berbagai lini yang dimiliki RPX membuat perusahaan berpikir untuk menaungi dan menjamin merek yang ada dari setiap unit bisnis. Strategi corporate branding menjadi pilihan RPX dalam menjamin unit bisnisnya. Penelitian ini memakai Integrated Marketing Communications (IMC) sebagai perspektif dalam menyelidiki pengelolaan strategi corporate branding. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana corporate branding strategy yang dilakukan RPX dan bagaimana implementasi Integrated Marketing Communication di era media baru dalam mengelola corporate branding strategy.
Penelitian ini menggunakan pendekatan kualitatif jenis berjenis deskriptif dengan metode studi kasus. Objek penelitian adalah RPX Group. Teknik pengambilan data dilakukan melalui wawancara dan studi pustaka. Sedangkan teknik keabsahan data menggunakan triangulasi sumber.
Hasil peneltian menunjukkan bahwa RPX melakukan corporate branding strategy sebagai upaya menaungi dan menjamin unit bisnis dengan model identitas merek monolitik serta menggunakan uniformity model (strong endorsement) sebagai dukungan bagi unit bisnis yang dimiliki. Hasil penelitian juga menunjukkan dalam pengelolaan strategi corporate branding berusaha untuk mengintegrasikan komunikasi internal dan eksternal melalui beberapa elemen Integrated Marketing Communication baik melalui media tradisional maupun media baru.

Ownership four business units engaged in various lines owned RPX makes companies think to shade and ensure the existing brands of each business unit. Corporate branding strategy of choice in ensuring RPX business unit. The study used the Integrated Marketing Communications (IMC) as a perspective in investigating the management of corporate branding strategy. The purpose of this study was to determine how corporate branding strategy undertaken RPX and how the implementation of Integrated Marketing Communication in the era of new media in managing corporate branding strategy.
This study used a qualitative approach was descriptive type of case study method. The object of research is the RPX Group. Techniques of data collection through interviews and literature. While the validity of the data using triangulation techniques sources.
Research findings indicate that RPX conduct corporate branding strategy as a shade and ensure the business unit with monolithic brand identity model and using the model uniformity (strong endorsement) as support for the business unit owned. The results also indicated in the management of corporate branding strategy seeks to integrate internal and external communications through several elements of the Integrated Marketing Communications through both traditional media and new media.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
T44690
UI - Tesis Membership  Universitas Indonesia Library
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London: Wellington House, 1996
302.23 CUL
Buku Teks SO  Universitas Indonesia Library
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Quirke, Bill
London: McGraw-Hill, 1996
658.45 QUI c
Buku Teks SO  Universitas Indonesia Library
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Gardiner, Gareth S.
New Jersey: Peterso's, 1996
658.009 73 GAR t
Buku Teks  Universitas Indonesia Library
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Maher, Robert F.
Madison: The University of Wisconsin Press, 1961
995.430.6 MAH n
Buku Teks SO  Universitas Indonesia Library
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Thomas, Douglas
"The twenty-first century is a world in constant change. In A New Culture of Learning, the authors pursue an understanding of how the forces of change, and emerging waves of interest associated with these forces, inspire and invite us to imagine a future of learning that is as powerful as it is optimistic. Typically, when we think of culture, we think of an existing, stable entity that changes and evolves over long periods of time. In A New Culture, Thomas and Brown explore a second sense of culture, one that responds to its surroundings organically. It not only adapts, it integrates change into its process as one of its environmental variables. By exploring play, innovation, and the cultivation of the imagination as cornerstones of learning, the authors create a vision of learning for the future that is achievable, scalable and one that grows along with the technology that fosters it and the people who engage with it. The result is a new form of culture in which knowledge is seen as fluid and evolving, the personal is both enhanced and refined in relation to the collective, and the ability to manage, negotiate and participate in the world is governed by the play of the imagination"
Lexington, Ky.: Create Space, 2011
371.33 THO n
Buku Teks  Universitas Indonesia Library
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New York: Holt, Rinehart and Winston, 1972
303.4 CRE
Buku Teks SO  Universitas Indonesia Library
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