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"Firms without research and development (R&D) have frequently been neglected by mainstream innovation research. The small number of existing studies provides only fragmented and sometimes even contradictory findings, because they assume that non-R&D-performing firms show a “typical”, homogeneous innovation pattern. Oliver Som challenges this assumption. Based on current firm-level data of the German industry, he provides pioneer quantitative evidence of five heterogeneous innovation patterns of non-R&D-performers. The findings impressively underline the need for future innovation research, management and policy to extend their view on innovation beyond the scope of R&D."

"Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sector"