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""For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike."

"Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of "Franchising & Licensing" covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispens able reference reveals how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and, assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising. Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.;"

"No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around you Attract and keep great people - build peak-performing teams Develop a great business plan - structure your business to maximize every resource Offer a great product or service - identify exactly whatyour market needs Deliver superior customer service - make service your key competitive advantage Create a great marketing plan - position your business as the preeminent provider Perfect your sales process - motivate customers to buy again and again Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results."

"The key to moving up? Managing Up! For readers seeking a surefire career-booster or simply looking to improve their relationship with their boss, this is a welcome guide written specifically to provide them with the skills needed to build a productive, mutually beneficial relationship with their boss."

"TurboStrategy is a no-nonsense approach to achieving quantum improvements in business strategy and results, even in tough markets. Built on a framework of 21 strategy points, Brian's first book for companies features the same combination of clarity, kick-in-the-pants motivation, and step-by-step improvement processes that have led hundreds of thousands of individuals to spectacular success."