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Hasil Pencarian

Ditemukan 46997 dokumen yang sesuai dengan query
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"Promoting the image of Maritime Continent of Indonesia can be considered as one of the important aspect from the actualization of Indonesian Archipelagic Outlook (Wawasan Nusantara) or it can be assumed as further development of Wawasan Nusantara...."
Artikel Jurnal  Universitas Indonesia Library
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"This paper is devoted to the formulation of a decomposition algorithm using tight wavalet frames, in a multivariate setting....."
ITJOSCI
Artikel Jurnal  Universitas Indonesia Library
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"masalah perbatasan dapat di ibaratkan sebagai sebuah pendulum, yang suatu ketika mencuat ke permukaan, dan suatu ketika tersimpan secara terselubung sambil menanti untuk mencualt kembali ke permukaan di kemudian hari ...."
Artikel Jurnal  Universitas Indonesia Library
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Lukas Rahmadin
"The primary objective of this thesis is to obtain a better understanding regarding the various kinds of things concerning advertising communication, and in particular, its role in building brand image of a product offered by a company In addition, this thesis also tries to analyze an advertisement, and test the effectiveness of the advertisement. The research methodology used is focus group discussion which were conducted from June 26, 1995 through July 1,1995. The sample size chosen is N = 66, and all of the respondents were screened and recruited at central location sites. Interviews with company officials also added the research data. The research has successfully reveal that the primary message of Aquatred advertisement is conveyed effectively. This is seen from the registration of the key communication message which appeared to be satisfactory, in response to the commercial main message. Advertising impact/recall, both recall of advertisement and recall of sponsorship, is quite high. However, overall attitude measures indicate a relatively low interestingness toward the advertisement. Therefore the future aquatred advertisement should: mentioned and briefly explain the uniqueness of Aquatred; mention that Aquatred has won several prestigious international awards; be built around the central theme of the safetyness that Aquatred provide."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1995
S18907
UI - Skripsi Membership  Universitas Indonesia Library
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Andriani Pratama Putri
"Penggunaan strategi brand image dalam upaya peningkatan brand image suatu perusahaan merupakan salah satu instrumen yang efektif guna meningkatkan suatu brand image maupun untuk mempromosikan suatu produk atau jasa baru dari suatu perusahaan. Makalah ini ditulis sebagai upaya untuk mendeskripsikan bagaimana stratgei brand image yang telah digunakan oleh PT GO-JEK Indonesia dalam peningkatan brand image PT GO-JEK Indonesia.

The use of brand image strategy in attempt to increase brand image of a company is one of the effective instrument to enhance a brand image as well as to promote a new product or service of a company. This paper was written as an attempt to describe the brand image strategy which used by PT GO-JEK Indonesia in the improvement of PT GO-JEK Indonesia brand image strategy."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Indira Nuranissa Ardiwidjaya
"Penelitian ini membahas tentang hubungan antara efektivitas implementasi program CSR 21+ Campaign dan Citra Perusahaan PT Multi Bintang Indonesia Tbk. Tujuan dari penelitian ini adalah untuk menganalisis strategi komunikasi perusahaan melalui program CSR terhadap citra perusahaan. Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif. Data pada penelitian ini dilakukan dengan menyebarkan kuesioner kepada 161 responden dan melalui literatur. Penelitian ini mengukur tiga dimensi komunikasi yaitu awareness, attitudes, dan Actions. Hasil penelitian menjelaskan bahwa terdapat hubungan antara efektifitas implementasi program CSR 21+ Campaign dengan pembentukan citra perusahaan. Dari ketiga dimensi tersebut, dimensi attitudes yang memiliki pengaruh paling kuat dalam mempengaruhi citra perusahaan PT Multi Bintang Indonesia Tbk.

This research discuss about the effectiviness of implementing a CSR Program 21+ Campaign and corporate image of PT Multi Bintang Indonesia Tbk. The purpose of this study is to analyze corporate communications strategy through CSR Programs towards corporate image. This research is using quantitative explananatory design. The data were collected by questionere and literature. This research analyzes three dimentions of CSR Program 21+ Campaign, which are awareness, attitudes, and actions. Result from this research shows that there are correlation between effectiveness of implementing CSR Program 21+ Campaign and Corporate Image. From three dimention of CSR Program, attitudes is the most dominant to influence corporate image of PT Multi Bintang Indonesia Tbk.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Awcock, G.J.
New York : McGraw-Hill, 1996
621.367 AWC a
Buku Teks  Universitas Indonesia Library
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Nadia Ratna Suminar
"Brand image dianggap salah satu aspek yang paling penting dalam mempengaruhi minat dalam memilih brand. Konsumen dapat menciptakan nilai yang dirasakan dan kualitas berdasarkan brand image dengan menciptakan citra kualitas dan kehandalan, yang menjamin konsumen saat akan melakukan pembelian. Penelitian ini membahas mengenai pengaruh brand image UNIQLO pada produk pakaian UNIQLO.
Tujuan penelitian ini adalah menganalisis bagaimana brand image UNIQLO pada produk pakaian UNIQLO di Jakarta.Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif dan bertujuan untuk menjelaskan variabel brand image. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 orang konsumen UNIQLO dengan menggunakan metode non-probability sampling dengan teknik purposive. lnstrumen penelitian ini menggunakan kuesioner.
Hasil penelitian ini menunjukkan bahwa terdapat pengaruh antara brand image sebagai variabel independen dan repurchase intention sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa brand image produk pakaian UNIQLO tinggi dan dimensi brand image yang paling kuat adalah dimensi attribute.

Brand image is considered as one of the most important aspects that influences most important aspects in influencing interest in choosing a brand. Consumers create perceived value and quality based on brand image that creates an image of quality and reliability, which ensures consumers to make a purchase.
This study's purpose is to analyze the influence of brand image on UNIQLO clothing products. This study uses quantitative approach. The sample in this study was l00 people UNIQLO consumers using non-probability sampling with purposive technique. The research instruments used questionnaire.
The results of this study indicate that there are brand image of UNIQLO apparel products at a high category and dimensions of brand image with the highest value are in the dimension attribute.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
S63907
UI - Skripsi Membership  Universitas Indonesia Library
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Dadang Gunawan
"Visual communications services are now making a significant impact on modern society. Videoconferencing, HDTV and Multimedia are just examples where this technology is being used to good effect. Communicating using video signals does, however, require a large volume of data to be transmitted, and even with modern high-bandwidth communication links this can be expensive. This requires the implementation of efficient image or video coding and compression schemes. This paper presents image compression schemes using wavelet transform. This paper also highlights the importance of the four most desirable characteristics for use in digital signal processing, namely orthonormality, compactness, regularity or smoothness and symmetry or anti-symmetry. Some of these characteristics are mutually exclusive and require design compromise. From the simulation results it can be seen that for equal total length of the analysis (decomposition) and synthesis (reconstruction) filters, biorthonormal wavelets performs much better than the ortlionormal wavelet (i.e. asymmetrical wavelets). This performance is not only in terms of a higher WPSNR but also in terms of the quality of reconstructed image."
Depok: Fakultas Teknik Universitas Indonesia, 1996
LP-pdf
UI - Laporan Penelitian  Universitas Indonesia Library
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Goshtasby, A. Ardeshir
"This book presents a thorough and detailed guide to image registration, outlining the principles and reviewing state-of-the-art tools and methods. The book begins by identifying the components of a general image registration system, and then describes the design of each component using various image analysis tools. The text reviews a vast array of tools and methods, not only describing the principles behind each tool and method, but also measuring and comparing their performances using synthetic and real data. Features, discusses similarity/dissimilarity measures, point detectors, feature extraction/selection and homogeneous/heterogeneous descriptors, examines robust estimators, point pattern matching algorithms, transformation functions, and image resampling and blending; covers principal axes methods, hierarchical methods, optimization-based methods, edge-based methods, model-based methods, and adaptive methods, includes a glossary, an extensive list of references, and an appendix on PCA."
London: Springer, 2012
e20407727
eBooks  Universitas Indonesia Library
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