Hasil Pencarian  ::  Simpan CSV :: Kembali

"Perpustakaan Jakarta Barat merupakan salah satu perpustakaan umum yang berada di bawah naungan Dinas Perpustakaan dan Kearsipan Provinsi DKI Jakarta (DISPUSIP). Saat berinteraksi dengan pemustaka serta menyebarkan informasi seputar Perpustakaan Jakarta Barat secara online, mereka membentuk akun resmi Instagram yang diberi username @perpusjkt_barat. Penelitian ini menyinggung penggunaan media sosial Instagram sebagai sarana pemasaran layanan di Perpustakaan Jakarta Barat. Tujuan dari penelitian ini, yaitu mendeskripksikan layanan-layanan seperti apa yang coba dipasarkan oleh Perpustakaan Jakarta Barat di akun resmi Instagram mereka. Di samping itu, penelitian ini juga mengidentifikasi tantangan serta kendala yang dihadapi oleh pustakawan selama mengelola akun resmi Instagram perpustakaan. Jenis penelitian yang digunakan, yaitu penelitian kualitatif dengan teknik pengumpulan melalui wawancara dengan pustakawan pengelola akun Instagram dan observasi pola postingan akun @perpusjkt_barat selama 12 bulan terakhir. Hasil penelitian menunjukkan bahwa Perpustakaan Jakarta Barat lebih banyak memanfaatkan akun Instagram mereka sebagai sarana penyebaran informasi seputar acara dan event. Di samping itu, ditemukan juga bahwa pemanfaatan Instagram di Perpustakaan Jakarta Barat belum terbilang maksimal. Meski dihadapkan pada hambatan seperti kurangnya tenaga ahli profesional, para pustakawan Perpustakaan Jakarta Barat tetap berupaya mengatasi kendala tersebut dengan memanfaatkan kelebihan serta fitur-fitur yang terkandung di Instagram.

---

The West Jakarta Public Library is one of the public libraries under the Department of Libraries and Archives of DKI Jakarta. In an effort to interact with users and disseminate information about The West Jakarta Public Library on the Internet, they formed an official Instagram account with the username @perpusjkt_barat. This study discusses the use of Instagram social media as a marketing services at The West Jakarta Public Library. The purpose of this research is to describe what kind of services the West Jakarta Library is trying to market on their official Instagram account. In addition, this study also identified the obstacles faced by librarians while managing the library's official Instagram account. The type of research used, namely qualitative research with data collection techniques through interviews with the librarians who have responsibility to managing the Instagram accounts and observing the content of @perpusjkt_barat accounts in the last 12 months. The results showed that West Jakarta Public Library mostly utilized their Instagram account as a tool for disseminating information about their events. In addition, it was also found that the utilization of Instagram in West Jakarta Library has not been fully utilized. Although faced with obstacles such as the lack of professional experts, The librarians still try to overcome these obstacles by utilizing all the features available on Instagram."

"ABSTRACTPenelitian ini membahas mengenai strategi pemasaran produk informasi yang dimiliki PDII-LIPI yaitu pangkalan data terpasang yang bernama Indonesian Scientific Journal Database. Penelitian ini bertujuan untuk menganalisa langkah apa saja yang telah dilakukan PDII-LIPI dalam strategi pemasaran produk informasi ISJD dan menganalisa strategi pemasaran produk informasi ISJD yang dilakukan oleh PDII-LIPI. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode studi kasus. Hasil penelitian menunjukkan bahwa strategi pemasaran ISJD yang dilakukan oleh PDII-LIPI sudah cukup baik dalam penerapannya. Akan tetapi, strategi pemasaran ISJD masih bisa dikembangkan menjadi lebih efektif dan efisien khususnya pada produk yang prima dari segi teknologi yang digunakan dan promosi dengan memanfaatkan iklan pada media sosial agar tepat sasaran. Hal tersebut akan berdampak pada penggunaan ISJD secara optimal dalam memenuhi kebutuhan akses informasi ilmiah masyarakat Indonesia.

---

ABSTRACTThis study discusses the marketing strategy of product information owned by PDII LIPI is attached database named Indonesian Scientific Journal Database. This study aims to analyze what steps have been made PDII LIPI in product marketing strategies and analyze information product marketing strategy ISJD conducted by PDII LIPI. This study uses a qualitative approach with case study method. The results showed that ISJD marketing strategy undertaken by PDII LIPI is good enough in practice. However, ISJD marketing strategies could be developed to be more effective and efficient, especially on prime product in terms of technology used and promotions by leveraging advertising on social media for the right target. This will impact on the use of ISJD optimally meet the needs of Indonesian society access to scientific information."

"Pace advocates for libraries to shift their current practices and create collaborative and win-win partnerships with vendors to provide better and more forward-looking services. He presents some extreme views and suggests radical changes on how libraries can stay competitive in the new digital arena and starts the dialogue that can lead to lasting change."

"Digital marketing merupakan bentuk saluran pemasaran yang efektif dan efisien serta dapat menjangkau langsung secara personal kepada masyarakat, hal ini merupakan peluang besar sekaligus tantangan bagi manajemen bagaimana menggunakan digital marketing sebagai alat yang dapat membantu manajemen dalam meningkatkan daya minat masyarakat terhadap produk RS Haji Jakarta. Design penelitian ini menggunakan cross sectional dengan pendekatan kuantitatif. Penyebaran kuesioner menggunakan google form melalui aplikasi whats app kepada masyarakat yang berdomisili di 6 kecamatan disekitar Rumah Sakit Haji Jakarta. Hasil analisis regresi logistic dengan variabel independen berupa konten, aksesibilitas, kepercayaan, customer engagement, karakteristik Individu didapatkan dua variabel yang memiliki signifikasi terhadap variabel dependen minat masyarakat terhadap produk RS Haji Jakarta yakni variabel konten sebesar 240 kali dan akesesibilitas sebesar 20 kali. Kesimpulan penelitian ini adalah Rumah Sakit Haji Jakarta sudah melakukan pemasaran digital sebagai bentuk saluran pemasaran rumah sakitnya namun perlu ditingkatkan kualitas kepercayaan dan customer engagement yang lebih interaktif baik pada situs website maupun media social official.

---

Digital marketing is a form of marketing channels that are effective and efficient and can reach directly personally to the community, this is a great opportunity as well as a challenge for management how to use digital marketing as a tool that can help management increase people's interest in their products. This research design uses cross sectional with quantitative approach. The distribution of questionnaires using the Google form through the application whats app to people who live in 6 districts around Jakarta Hajj Hospital. The results of logistic regression analysis with independent variables in the form of content, accessibility, trust, customer engagement, Individual characteristics obtained two variables that have significance to the dependent variable of public interest in the product of the Jakarta Hajj Hospital namely content variable by 240 times and accessibility by 20 times. The conclusion of this research is that the Jakarta Hajj Hospital has conducted digital marketing as a form of hospital marketing channel, but it is necessary to improve the quality of trust and customer engagement that is more interactive both on the website and on official social media."

"Examine the use of services marketing as a competitive tool from a uniquely broad perspective with Services Marketing: Concepts, Strategies, and Cases, 5E. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances."