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""Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start." --Book Jacket. "

"Globalisasi pasar menghadirkan tantangan bagi para pengusaha, baik skala besar maupun skala kecil. Usaha mikro, kecil dan menengah UMKM hadir menjadi mesin penggerak perekonomian nasional. Namun, kontribusi UMKM belum dibarengi dengan kinerja yang maksimal. Permasalahan UMKM adalah belum maksimal berorientasi pasar dan ketidakkonsistenan semangat berwirausaha. Tujuan penelitian membahas pengaruh orientasi pasar dan orientasi wirausaha terhadap kinerja bisnis UMKM ekspor. Populasi penelitian ini adalah UMKM ekspor yang terdata di Kementerian Koperasi dan UMKM selama tahun 2016 ndash; 2017 dan dengan rumus ditemukan sampel sejumlah 84 UMKM ekspor. Penelitian ini adalah penelitian kuantitatif dengan analisis regresi berganda. Hasil penelitian menunjukkan bahwa orientasi wirausaha yang dimiliki para pelaku UMKM ekspor memiliki pengaruh positif dan signifikan terhadap kinerja bisnis yang ditandai dengan pertumbuhan angka penjualan produk, keudukan di pasar dan peningkatan pemenuhuan proses produki. Orientasi pasar tidak memiliki hubungan yang signifikan terhadap kinerja bisnis UMKM ekspor, sehingga orientasi pasar dapat digantikan dengan variabel lain.

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Market globalization presents challenges for entrepreneurs, both large and small scale. Micro, small and medium enterprises MSMEs are present to become the engine of the national economy. However, the contribution of MSME has not been accompanied by maximum performance. The problem of MSME is not maximally market oriented and inconsistent entrepreneurship spirit. The purpose of this study is discusses the influence of market orientation and entrepreneurial orientation on the performance of MSME export business. The population of this study is the MSME export recorded in the Ministry of Cooperatives and SMEs during the year 2016 2017 and with the formula found a sample of 84 MSME exports. This research is quantitative research with multiple regression analysis. The result of the research shows that the entrepreneurial orientation has a positive and significant influence on business performance which is characterized by sales growth, market position and productivity. Market orientation does not have a significant relationship to the business performance of MSME export, so that market orientation can be replaced with other variables."

"UMKM memiliki peranan penting dalam pertumbuhan perekonomian Indonesia. Oleh karena itu perlu diperhatikan faktor-faktor yang memberikan kontribusi terhadap pertumbuhan bisnis dalam UMKM. Penelitian ini bertujuan untuk mengetahui pengaruh skema, efikasi diri, ikatan sosial yang lemah, ikatan sosial yang kuat, mentor, dinamisme pasar, heterogenitas pasar, dukungan pasar terhadap Entrepreneurial Opportunity Recognition UMKM binaan Kementerian Koperasi dan UKM. Penelitian ini merupakan penelitian deskriptif dengan menggunakan single cross-sectional. Data primer diperoleh melalui wawancara menggunakan kuesioner terstruktur dalam skala Likert yang kemudian dianalisis dengan metode regresi. Hasil analisis membuktikan bahwa skema, mentor, heterogenitas pasar dan akses pasar secara signifikan berpengaruh positf terhadap Entrepreneurial Opportunity Recognition.

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SME play an important role in the growth of the Indonesian economy. Therefore SME industry is needed to be addressed in order to have more understanding about the factors that are contributing towards its business growth. This study investigates the perceived importance of schema, self efficacy, weak ties, strong ties, mentor, market dynamism, market heterogeneity and market munificence to Entrepreneurial Opportunity Recognition in SME under State Minister For Cooperatives Small And Medium Enterprises. An empirical survey was conducted through a structured questionnaire in Likert scale which were analyzed by regression. The results of the analysis prove that schema, mentor, market heterogeneity and market munificence is positively related to Entrepreneurial Opportunity Recognition for SME's. "