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"Strategi paket saat ini telah berkembang cukup pesat. Eppen, Hanson dan Martin (1991) mengatakan bahwa "sejumlah perusahaan merealisasikan nilai pelanggannya dengan mengkombinasikan elemen-elemen terpisah dari produknya dalam bentuk paket". Strategi paket juga banyak diterapkan pada industri fastfood.Dalam tesis ini, bukti dari penelitian-penelitian sebelumnya dan hasil dari penelitian eksploratori dikombinasikan dalam sebuah remngka koseptual yang dibentuk dalam sebuah model yang mendefinisikan dan menghubungkan antara faktor biaya yang tidak terkait dengan harga, biaya yang terkait dengan harga, kualitas dan performance terhadap nilai yang dirasakan konsumen dan hubungan antara nilai yang dirasakan konsumen, intensitas berkunjung dan Word of Mouth terhadap keinginan membeli menu paket McDonald's.Tujuan tesis ini adalah untuk mendapatkan persepsi konsumen tentang menu paket McDonald?s, untuk membangun sebuah model yang dapat menjelaskan faktor apa yang bisa meningkatkan nilai yang dirasakan konsumen yang dapat mempengaruhi keinginan konsumen untuk membeli fastfood dan untuk membangun prinsip-prinsip dalam membuat strategi paket.Penelitian menunjukkan bahwa konsumen mempertimbangkan keuntungan yang diukur dengan kualitas dan performance dan pengorbanan yang diukur dengan harga didalam mengkonsumsi produk paket. Pengaruh biaya tidak signifikan. Dan penemuan Iainnya rnenunjukkan bahwa ada hubungan antara nilai, intensitas dan Word of Mouth terhadap keingian membeli menu paket McDonald's.

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Bundling is pervasive in today's market. Eppen, Hanson and Martin (1991) said that : "An increasing number of companies are realizing the value of combining separate elements of their product lines into bundles". The bundling strategies are implemented in many fastfood industries.In this thesis, evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates non-price related cost, price related cost, quality, and performance on consumer's perceived value and the relations of perceived value, intensity and Word of Mouth (WOM) to the willingness to buy of consumers in the bundle product of McDonald's.The aim of this thesis are to get the consumer's perception of bundle product of McDonald's, to build a model that can explain what factor are to be considered in increasing perceived value that can give influences to the willingness to buy in bundle product of fastfood industries and to develop principles for effective bundling strategies.The findings confirm that consumers consider benefits that measured with quality and perhrmance and sacrdice that measured with price related cost in consuming bundle products. The eject of non-price related cost to the perceived value is not significant. And the other findings confirm that there are relations between perceived value, intensity and word of mouth to the willingness to buy of the bundle product of McDonald's."

"Industri fashion telah berevolusi secara signifikan, beralih dari traditional craftsmanship ke fast fashion, yang telah meningkatkan corncern terhadap masalah lingkungan dan mendorong kesadaran tentang circular fashion juga collaborative consumption. Studi ini meneliti pengaruh shopping motivation dan perceived risk terhadap intention untuk terlibat dalam fashion renting di kalangan konsumen Indonesia berusia 15-45 tahun yang sebelumnya tidak pernah menggunakan platform penyewaan pakaian. Dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan evolusi dari teori Technology Acceptance Model, temuan pada penelitian ini mengungkapkan bahwa social shoping motivation dan social risk secara signifikan memengaruhi attitude terhadap fashion renting. Konsumen yang didorong oleh social shopping motivation, seperti mengikuti tren dan pengaruh teman sebaya, lebih cenderung memiliki sikap positif terhadap penyewaan pakaian. Sebaliknya, social risk yang dirasakan, termasuk potensi stigma atau penilaian dari teman sebaya karena mengenakan pakaian sewaan, memengaruhi attitude ini secara negatif. Achievement shopping motivation dan performance risk tidak secara signifikan memengaruhi attitude terhadap fashion renting. Selain itu, positif attitude terhadap fashion renting secara signifikan memengaruhi intention untuk menggunakan platform penyewaan pakaian. Menangani social risk dan memanfaatkan social shopping motivation dapat menumbuhkan attitude dan intention yang positif terhadap fashion renting, memberikan wawasan berharga bagi platform dan pemasar fashion renting yang bertujuan untuk mempromosikan konsumsi sustainable fashion di Indonesia.

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The fashion industry has evolved significantly, transitioning from traditional craftsmanship to fast fashion, which has raised environmental concerns and promoted the circular fashion also collaborative consumption. This study examines the impact of shopping motivation and perceived risk on the intention to engage in fashion renting among Indonesian consumers aged 15-45 who have not previously used fashion renting platforms. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the evolution of Technology Acceptance Model theory, the findings reveal that social shopping motivation and social risk significantly influence attitudes towards fashion renting. Consumers driven by social shopping motivations, such as staying trendy and peer influence, are more likely to have a positive attitude towards fashion renting. Conversely, perceived social risks, including the potential stigma or judgment from peers for wearing rented clothes, negatively affect these attitudes. Achievement shopping motivation and performance risk do not significantly impact attitudes towards fashion renting. Additionally, positive attitudes towards fashion renting significantly impact the intention to use these platforms. Addressing perceived social risks and leveraging social shopping motivations can foster positive attitudes and intentions towards fashion renting, providing valuable insights for fashion rental platforms and marketers aiming to promote sustainable fashion consumption in Indonesia."

"Penelitian ini bertujuan untuk menganalisis pengaruh product attribute beliefs content sensory attribute beliefs, packaging and branding attribute beliefs, functional attribute beliefs terhadap repurchase intention dengan dimediasi oleh customer perceived value hedonic utilitarian value. Metode penelitian yang dipakai dalam penelitian ini adalah metode kuantitatif. Metode sampling dalam penelitian ini adalah tipe non-probabilistic sampling yaitu convenience sampling. Penelitian dilakukan dengan single cross-sectional yaitu pengambilan data dilakukan satu kali periode pengambilan informasi. Pembagian kuesioner dilakukan dengan cara offline, dimana peneliti menyebarkan secara langsung kuesioner tercetak kepada responden yang memiliki domisili di Jabodetabek, berusia minimal 17 tahun, pernah membeli dan mengkonsumsi kopi siap minum kemasan botol plastik maksimal 1 bulan lalu terhitung saat kuesioner dibagikan. Kuesioner yang diberikan diisi sendiri oleh para responden self-administered. Metode analisis data menggunakan Structural Equation Modelling SEM. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh product attribute beliefs content sensory attribute beliefs, packaging and branding attribute beliefs, functional attribute beliefs terhadap repurchase intention dengan dimediasi oleh customer perceived value hedonic utilitarian value. Temuan menyatakan bahwa konsumen dari kopi siap minum RTD membentuk persepsi utilitarian value adalah melalui packaging and branding dan content functional attribute beliefs, sedangkan persepsi hedonic value dibentuk melalui content sensory, packaging and branding, dan content functional attribute beliefs. Kemudian penelitian juga menunjukkan bahwa utilitarian value dan hedonic value terbukti mempengaruhi konsumen dalam repurchase intention.

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The purpose of this research is to analyze effect of product attribute beliefs towards customer perceived value and repurchase intention. The research method used in this research is quantitative method. The sampling method is non probabilistic sampling specifically convenience sampling. The study was conducted with a single cross sectional. Distribution of the questionnaire done by offline, where researchers spread directly printed questionnaires to respondents who have a domicile in Jabodetabek, aged at least 17 years, ever buy and consume ready to drink coffee in plastic bottles with maximum consumption in the last 1 month since the questionnaire was distributed. Questionnaires was filled by respondents self administered. Data were analyzed with Structural Equation Modelling SEM. The findings indicate that consumer of ready to drink coffee form utilitarian perceptions through packaging branding and content functional attribute belief, and hedonic perceptions through content sensory, packaging and branding, and content functional attribute beliefs. The findings further reveal that utilitarian value and hedonic value are proven to effect consumer repurchase intention."

"Industri kosmetik di Indonesia sedang mengalami pertumbuhan yang baik seiring dengan perubahan dan perkembangan gaya hidup. Di samping itu, terdapat beberapa faktor permasalahan, yaitu dari sisi kesehatan (potensi kandungan bahan kimia berbahaya yang dapat mengganggu kesehatan), lingkungan (pencemaran lingkungan akibat proses produksi maupun pembuangan produk), dan kesejahteraan hewan (adanya pengujian pada hewan). Faktor-faktor tersebut mendorong konsumen untuk berperilaku hijau dalam keputusan pembelian mereka. Akibatnya, pengusaha termotivasi untuk menciptakan produk hijau, yaitu green cosmetics. Konsumen yang dapat membeli produk green cosmetics masih sedikit dikarenakan produk yang cenderung mahal. Sulit menghubungkan green consumer dengan hal-hal lain karena setiap konsumen memiliki preferensi selera atribut produk hijau yang berbeda. Untuk itu, peneliti ingin menganalisis lebih lanjut faktor-faktor apa saja yang mempengaruhi repurchase intention konsumen pada produk green cosmetics dengan menggunakan variabel perceived value (functional value, emotional value, social value), health consciousness, environmental awareness, dan ethical concern sebagai variabel mediasi. Desain penelitian untuk pengambilan sample menggunakan cross sectional dengan metode nonprobability sampling. Kriteria responden yang ditentukan, yaitu berusia minimal 17 tahun dan pernah membeli produk green cosmetics. Kuesioner penelitian disebarkan secara online. Data responden sebanyak 206 responden diolah dan dianalisis pada tahap maintest. Smart PLS 3.0 merupakan softwareyang digunakan untuk menganalisis data pada penelitian ini. Hasil menunjukkan bahwa variabel functional value, emotional value, dan environmental awareness berpengaruh positif secara langsung terhadap repurchase intention. Ethical concern sebagai variabel mediasi, secara positif memediasi functional value dan repurchase intention, juga terhadap emotional value dan repurchase intention, serta health consciousness dan repurchase intention. Health consciousness secara langsung tidak berpengaruh positif terhadap repurchase intention. Social value secara langsung maupun tidak langsung (melalui variabel mediasi ethical concern) tidak berpengaruh positif terhadap repurchase intention.

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The cosmetics industry in Indonesia is experiencing good growth in line with changes and developments in lifestyle. In addition, there are several problem factors, from a health perspective (potentially containing hazardous chemicals that can harm health), the environment (environmental contamination due to the production process and product disposal), and animal welfare (testing on animals). These factors encourage consumers to behave green in their purchasing decisions. As a result, entrepreneurs are motivated to create green products, namely green cosmetics. There are only a few consumers who can buy green cosmetic products because the products tend to be expensive. It is difficult to link green consumers with other things because each consumer has different taste preferences for green product attributes. For this reason, researchers want to further analyze what factors that influence consumer repurchase intentions for green cosmetic products by using the variables of perceived value (functional value, emotional value, social value), health awareness, environmental awareness, and ethical concern as mediating variables. The research design for sampling using cross sectional with nonprobability sampling method. The specified criteria for respondents are at least 17 years old and have purchased green cosmetic products. The research questionnaire was distributed online. The data of 206 respondents were processed and analyzed at the main test stage. Smart PLS 3.0 is the software used to analyze the data in this study. The results show that functional value, emotional value, and environmental awareness have a direct positive effect on repurchase intention. Ethical concern as a mediating variable positively mediates functional value and repurchase intention, as well as emotional value and repurchase intention, also health consciousness and repurchase intention. Health consciousness has no direct positive effect on repurchase intention. Social value directly or indirectly (through the mediating variable of ethical issues) does not have a positive effect on repurchase intention."