Hasil Pencarian  ::  Simpan CSV :: Kembali

"The global industry development requires the business players always be ready for any challenges, able to increase their sustainable profit. Especially, in the airlines industry, such as PT. Garuda Indonesia, the company shall always be innovative and creative in catching up the opportunities to maintain its competitive advantage in the international market.Facing the competitive market in the airlines industry, PT. Garuda Indonesia in 1999 implemented the corporate restructuring as its efforts to increase the organizational functions. One of the effective organizational functions is combining the rigorous controlling with decentralization to maintain the corporate core values. This opinion supports that the corporate core value is the basic development through the sustainable organizational learning to be competitive final product.This research analyzes the organizational learning process in PT. Garuda Indonesia. The problem is how to identify the organizational learning process in the formulation of core competencies PT. Garuda Indonesia. ln details, the objective of the study is to analyze the resources and the ability to giving contribution for fomrrulation of core competencies, to analyze organizational learning system from 5 subsystem by Marquardt approach, to analyze what the core competencies itself by Hamel & Prahalad theory and internal services quality from working environment prespective.This research is descriptive research, i.e. research of independent variable without any comparison or combining with other variables without any comparison or combining with other variables. The location is in the whole business units and subsidiary of PT. Garuda Indonesia in Jakarta area, with the number of sampling is 100 employees proportionally. The analysis result of organizational leaming process profile, so that it can give contribution on potential resources to be the competitive final product.PT. Garuda Indonesia resources (core values) consist of airplane, infrastructure to airplane maintenance, training and development. PT. Garuda Indonesia also has qualified human resources, such as pilot, people who maintain the airplane, infomation technology and sustainable financial resources. All of the resources are well-managed and itegrated and through its learning are able to form the core competencies, and finally can be compete in international market, especially in plane maintenance services. Meanwhile, the other services still have to be well-developed, especially in the airline operation core business.Generally, PT. Garuda Indonesia have the infrastructure, such as well working environment, including effective communication among the employees, both vertically and horizontally, but there is lack of coordination among the business units. A comfort working environment supports the employees perfomance. it shows that PT. Garuda Indonesia has given the best internal services to create employees satisfaction, and automatically it influences the corporate profit.This core competencies analysis can formulate good organizational learning, so that it is valuable in giving creative and innovative contribution to be a competitive final product. The analysis that formulated by fourth-quadrant matrix approach is found that only mega opportunities has not fulfilled, which is new competencies in new market to face the future conditions. Generally, PT. Garuda Indonesia has positioned its business units and subsidiary in other opportunities in agenda quadrant of core competencies.Based on the results of this study, the writer is willing to give nomartive recommendations, such as: the initial organization learning process that implemented by corporate is well-being, so that in fomulation of core competencies and competitive final product needs continuous learning. The ultimate phase is top management always encouraging the employees as individual to increase their knowledge and skill, both formally and infomalIy, tacit and explicit knowledge creating.In order to achieving PT. Garuda Indonesia cision to be world class airways, it is necessary to establish the internal customer satisfaction, for example give broad opportunity to learn and enhance the employee skill, welfare improvement, integrating the system with human resources development.PT. Garuda Indonesia needs to identify the new core competencies with a creative and innovative learning continuously, and also makes the fundamental changes to be the the leader in the market, and develops its market share that will increase corporate profit in the future."

"PT Garuda Indonesia adalah Badan Usaha Milik Negara (BUMN) yang bergerak di bidang jasa penerbangan komersial. Permasalahan internal terutama masalah manajemen dan keuangan serta persaingan global di bidang jasa penerbangan komersial internasional telah membuat keterpurukan BUMN tersebut menuju kearah kebangkrutan.Pergantian manajemen pada tahun 1998 merupakan awal kebangkitan PT Garuda Indonesia dari keterpurukan dengan mulai melakukan restrukturisasi perusahaan, termasuk di dalamnya melakukan restrukturisasi di bidang organisasi.Penelitian ini bertujuan menganalisis kinerja organisasi PT Garuda Indonesia para era restrukturisasi tahun 1998-2000, dengan menggunakan pendekatan pengukuran kinerja Balanced Scorecard, (Kaplan, Norton, 1996), yakni pengukuran kinerja yang komprehensif yang mengukur kinerja organisasi dari 4 perspektif, yaitu Perspektif Pertumbuhan dan Pembelajaran, Perspektif Proses Bisnis Internal, Perspektif Pelanggan, dan Perspektif Keuangan dengan menggunakan indikator-indikator yang mengacu pada masing-masing perspektif, dan disesuaikan dengan kondisi lapangan.Penelitian ini merupakan penelitian deskriptif, yaitu penelitian yang dilakukan terhadap variabel mandiri, tanpa membuat perbandingan atau menghubungkan dengan variabel yang lain. Lokasi penelitian di Jakarta dengan sampel 80 (orang pegawai PT Garuda Indonesia dan 100 pelanggan PT Garuda Indonesia yang pernah 3 kali atau Iebih menggunakan pesawat PT Garuda Indonesia.Dari hasil pengukuran ke-4 perspektif balanced scorecard, kinerja organisasi PT Garuda Indonesia pada era restrukturisasi 1998-2000, secara kumulatif memperoleh total skor 64. Berdasarkan perhitungan klas interval untuk pengukuran kinerja organisasi secara kumulatif yaitu batas bawah 18 (sangat tidak baik ) dan batas atas adalah 90 (baik sekali), maka angka 64 tersebut terletak pada klas antara 55,0 dan 67,0 - termasuk dalam katagori baik (sehat).Dari ke-4 perspektif dalam balanced scorecard yang paling menonjol (dalam arti memberikan nilai positif tertinggi dalam peningkatan kinerja organisasi) ialah kinerja pertumbuhan dan pembelajaran yang erat kaitannya dengan dampak restrukturisasi organisasi yang dilakukan oleh PT Garuda Indonesia. Sedangkan kinerja yang paling jeman adalah kinerja keuangan, yang disebabkan antara lain oleh beban hutang-hutang PT Garuda Indonesia di masa lalu."

"Peralihan kepemilikan saham mayoritas PT. Semen Cibinong Tbk. di tahun 2001 kepada Holcim Ltd. sebesar 77,33% merupakan titik tolak dilakukannya berbagai perubahan dan restrukturisasi secara bertahap dalam tubuh perusahaan. Hingga pads I Januari 2006, nama perusahaan dan anak perusahaan berganti nama dari PT. Semen Cibinong Tbk. menjadi PT. Holcim Indonesia Tbk. dan PT. Trurnix Beton menjadi PT. Holcim Beton. Semua identitas perusahaan tidak terkecuali logo dalam kemasan produk pun dirubah.Kebijakan perusahaan tersebut merupakan bagian dari strategi penyetaraan operasional seluruh anak perusahaan Holcim Ltd yang tersebar di leblh dari 70 negara. Penyetaraan tersebut menunjukkan adanya ekspektasi yang tinggi serta optimisme bagi penjualan produk. Untuk mampu berkompetisi, optimisme akan perubahan serta dinamika tersebut dibangun rnelalui strategi manajemen merek yang mengarah pads pengembangan kompetensi inti pemasaran. Untuk mengidentifikasi factor-faktor ancarnan, peIuang, kelemaahan, serta kekuatan perusahaan, penelitian ini disusun berdasarkan konsep-konsep pemasaran khususnya yang menekankan pad peranan serta pentingnya fokus dan merek sebagai daya saing perusahaan. Analisis yang digunakan yaitu analisis SWOT dengan penjabaran baik Eksternal Factors Analysis Summary (EFAS), internal Factors Analysis Summary (WAS), Analisis Lingkungan Industri Porter, serta mengkombinasikan basil analisis-analisis tersebut dengan matriks Tows untuk mendapatkan alternatif strategi bagi perusahaan.Data primer untuk menganalisis Iingkungan internal, eksternal, dan industri perusahaan diolah dengan menggunakan teknlk kuesioner dengan metode Skala Rating serta wawancara terstruktur dan tidak terstruktur kepada 10 orang populasi sekaligus sample (responder) data sekunder melalui studi kepustakaan, yaitu dengan mengumpulkan data berupa teori-teori yang serta wawancara terstruktur dan tidak terstruktur kepada 10 orang populasi sekaligus sample (responder) data sekunder melalui studi kepustakaan, yaitu dengan mengumpulkan data berupa teori-teori yang relevan dan data-data perusahaan di antaranya profil perusahaan, laporan keuangan, data Branding Development & Marketing Departement.Berdasarkan basil penelitian yang diperoleh, dapat disarankan kepada PT. Holcim Indonesia Tbk. untuk senantiasa melakukan penelitian mengenai manajemen merek serta kekuatan kompetensi inti marketing perusahaan secara berkala. Penelitian semacam ini dapat menjadi sistem kontrol tersendiri bagi pengambilan keputusan yang strategis balk jangka pendek maupun panjang.

---

Change in PT. Semen Cibinong Tbk.'s majority corporate share in 2001 to Holcim Ltd. at amount 77,33% was a starting point of many changes and gradual organization restructure_ Up to January 1s, 2006 both company name and its subsidiaries changed their names from PT. Semen Cibinong Tbk. to PT. Holcim Indonesia Tbk, and PT. Trumix Beton to PT. Holcim Beton. With no exception, all company identities including trademark in product's cover also changed.

The mentioned company policy is a part of operational extension line strategy whereas must followed by all Holcim Ltd. subsidiary companies spread in more than 70 countries. The standardization shows a high expectation and optimism for product selling. Hence to compete, the optimism of changes and business dynamics above must build through a branding management with refer to marketing core competence development. To identify factors of threat, opportunity, weakness and strength of the company, this thesis arranged by based on marketing concepts which in particular emphasize on the role and the importance of branding as company's competitive capability. Analysis' used in this thesis are SWOT analysis along with explanations on External Factors Analysis Summary (EFAS), Internal Factors Analysis Summary (WAS), Porter's industrial environment analysis, as also to combine with Tows Matrix to gain alternative strategies for the company.

Primary data which used to analyzes internal, external, and industrial environment processed by using questionnaire with rating scale combine with structures and uncharacterized data of 10 persons population and sample. Secondary data gained from literature study by collecting data of relevant theories and company?s data, such as company profile, annual report, and data Branding Development & Marketing Department."

"ABSTRAKPenelitian ini bertujuan untuk melihat analisis penerapan melalui sosialisasi dan internalisasi nilai-nilai budaya organisasi Fly Hi di Garuda Indonesia. Pertanyaan dalam penelitian ini adalah Bagaimana proses sosialisasi dan internalisasai Nilai Budaya Fly Hi di Garuda Indonesia. Dalam penelitian ini, peneliti menggunakan pendekatan kualitatif. Untuk mendapatkan semua data dan informasi, peneliti menggunakan wawancara mendalam kepada beberapa narasumber, observasi lapangan dan studi pustaka. Berdasarkan hasil penelitian, menunjukkan bahwa sosialisasi dan internalisasi yang dilakukan oleh Garuda Indonesia telah berhasil, hal ini dapat dilihat dari pemahaman para pegawai yang sangat baik mengenai nilai-nilai budaya organisasi Fly Hi dan penerapan nilai-nilai budaya organisasi Fly Hi didalam setiap pekerjaan.

---

ABSTRACTThis Research aims to look the implementation of socialization and internalization of Fly Hi, Organization Culture of Garuda Indonesia. The question of this research is how the process of socialization & internalization of Fly Hi can be done in Garuda Indonesia. In this research, the researcher use qualitative approach and descriptive research. To get all the data and information, researcher use deep interview on multiple sources, field observation and librarial study. Reseaercher interviewed several sources. Based on the research result, show that socialization & internalization of Fly Hi in Garuda Indonesia has been successful, it can be seen from good understanding from employee regarding value of organization culture and implementation value of organization culture in their jobs."

"Unsur komunikasi di dalam suatu organisasi atau perusahaan adalah unsur yang sangat krusial bahkan terkadang menjadi faktor yang pertama dan utama bila kim mengkaji suatu organisasi. Iklim komunikasi sebuah organisasi mempengaruhi cara hidup kita. Redding (1972) menyatakan bahwa iklim komunikasi organisasi jauh Iebih penting daripada kctcrampilan atau telmik-teknik komunikasi semata-mata dalam menciptakan suatu organisasi yang efektif. Sebagai perusahaan jasa konsultasi komunikasi di Indonesia yang telah berusia 38 tahun, PT Fortune Indonesia Tbk, sangat memerlukan adanya iklim komunikasi organisasi yang sehat dan budaya perusahaan yang kondusifdan dapat mendukung perkembangan perusahaan di masa datang. Pada penelitian tentang iklim komunikasi organisasi di PT Fortune Indonesia 'Tbk ini, penulis menggunakan teori dari Redding (I972) yang menyatakan bahwa ada lima komponen dari iklim komunikasi organisasi yang ideal yaiiu: a) Dukungan (supportiveness); b) Pengambilan keputusan yang partisipatif (participative decision making); c) Kepercayaan, percaya dizi dan kredibilitas (trust, confidence and credibility); d) Keterbul-caan dan keterusterangan (openness and candor); e) Tujuan berkinerja / berprestasi tinggi (high performance goals). Budaya perusahaan atau organisasi mulai dibcntuk sejak perusahaan atau organisasi itu bcrdiri. Budaya perusahaan dibentuk memerlukan waktu yang panjang. Robbins (2002) mendelinisikan budaya organisasi scbagai basil agregasi persepsi karyawan tentang beberapa hal, seperti inovasi dan keberanian mcngambil resiko (innovations and risk taking), memperhatikan hal-hal yang detil (attention to detail), berorientasi pada hasil nyata (outcome orientation), berorientasi pada orang (people orientation), berorientasi pada tim (team orientation), keagresifan (aggresiveness), dan stabilitas (stability). Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif analisis dan perspektif interpretif. Hasil penelitian menunjukkan bahwa iklim komunikasi organisasi yang sehat sangat berpcran dalam pembentukan budaya organisasi yang kondusif bagi perkembangan perusahaan di masa mendatang. Iklim komunikasi organisasi dapat menjadi cerminan dari baigaimana kondisi budaya yang hidup di dalam organisasi/ perusahaan tersebut. Kesimpulan yang dapat diambil bahwa iklim komunikasi organisasi di PT Fortune Indonesia cukup sehat dalam hal aspek/komponen: dukungan (suppor1iveness); pengambilan keputusan yang partisipatif (parziciparive decision making); kepercayaan, percaya diri dan kredibiiitas (lrusr, confidence and credibi1i1y); dan tujuan berkinerja I berprestasi tinggi (high performance goals); namun memiliki kekurangan dalam aspek/komponen keterbul-:aan dan keterusterangan (openness and candor) dari pihak karyawan kepada pihak manajemen perusahaan. Budaya perusahaan akan dapat terpelihara dengan baik jika segenap karyawan memegang teguh komitmen dan integritas dalam pemahaman pendekatan ?budaya sebagai komunikasi? seperti yang dinyatakan pam ahli, Pacanowsky dan Trujiilo (1982).

---

Communication as an element in an organization or company is a very crucial element and even sometimes as the first and main factor when we study about organization. An organizations communication climate affects the way we live. Redding (1972) states that the organizations communication climate is more important than skills or techniques of communication solely in creating an effective organization. As a communications consultancy services company in Indonesia, the first and only has go public in Indonesian Stock Exchange tmtil now a day, PT Fortune ln- donesia Tbk, has established for 38 years, is requiring a healthy communication climate of communication and conducive corporate culture which will support the development of company in the future.

In this research on the communication climate in the organization of PT Fortune Indonesia Tbk, the author uses the theory of Redding (1972) states that there are five components of the ideal organizations communication climate, as follows: a) supportiveness); b) participative decision making; c) trust, confidence and credibil- ity; d) openness and candor; e) high perfomiance goals. Corporate or organization culture is being established since the corporate! organization was founded. The establishment of this culture occmred when organizations face a problem, both problems in the intemal or extemal organizations?s environment changing. The formation of corporate culture needs a long time process. Robbins defines organizational culture as a result of the aggregation of employee perception of somethings, such as innovations and risk taking, attention to detail, significant results-oriented (outcome orientation), people orientation, team orientation, aggresiveness, and stability. This research uses a qualitative approach with descriptive analysis method and interpretive perspective.

The results of this research indicate that the communication climate ofthe organization is quite healthy and has significant role in the formation or establishment condusive organizational culture for corporate?s development in the future. Organizational communication climate can be a redection of how is the condition of culture live inside the organization/corporate.

Conclusions that can be taken based on the findings of field research and data analysis is that the communication climate in the organization of PT Fortune Indonesia is quite healthy in terms of aspects/components: supportiveness; participative decision making; trust, confidence and credibility, and the purpose of performing high achievement (high perfonnance goals), but have deficiencies in aspect/ component of the ernp1oyees's candor and openness to the corporate management. Corporate culture will be still well maintained if all employees will uphold a commitment and integrity with perspective understanding 'culture as a communication? as well as stated by the experts, Pacanowsky and Trujillo (1982)."

"Industri penerbangan di Indonesia saat ini berada pada kondisi persaingan yang sangat kompetitif di mana pada era open sky policy , tidak hanya maskapai nasional namun juga maskapai asing melebarkan sayapnya di Indonesia. Industri penerbangan menghadapi tantangan ketidakpastian lingkungan dengan perolehan margin yang tipis. Penelitian mengenai pemilihan strategi bisnis yang paling sesuai bagi maskapai penerbangan di tengah kondisi ketidakpastian lingkungan untuk menentukan bagaimana desain organisasi dan proses pengambilan keputusan dibuat guna mencapai kinerja organisasi yang diharapkan belum pernah diteliti di Indonesia.Dari hasil penelitian diketahui bahwa ketidakpastian lingkungan mempengaruhi secara positif strategi bisnis yang diterapkan oleh perusahaan baik pilihan strategi cost leadership, focus orientation, maupun differentiation. Namun hanya strategi differentiation yang berpengaruh positif terhadap penentuan desain organisasi yang nantinya berpengaruh positif terhadap proses pengambilan keputusan dan pada akhirnya juga memberikan pengaruh positif terhadap kinerja organisasi. Kesimpulan dari hasil pengujian adalah bahwa maskapai penerbangan di Indonesia di tengah lingkungan yang sangat dinamis dituntut untuk dapat menawarkan produk atau layanan yang unik dan berbeda dari pesaing dan memberi nilai lebih bagi pelanggan serta mampu menerapkan desain organisasi yang bersifat organizational learning guna mencapai kinerja perusahaan yang baik.

---

Nowadays, arline industry in Indonesia are facing highly competitive condition where both domestic and international airlines have growing their business in Indonesia since open sky policy had announced. Airline industry have to deal with uncertainty environment with a very tight margin. There is a lack of research in Indonesia about the most fit business strategy choosen for airline in uncertainty condition for deciding organizational design and decision making process to reach the best performance.

Our research give result that uncertainty environment positively influence airline business strategy either cost leadership, focus orientation, or differentiation. Although, business strategy – differentiation that only can give positive influence to organizational design and decision making process for reaching the best organizational performance. It is concluded that airlines in Indonesia in highly uncertainty environment are suggested to offer unique product or service that different from competitor and give added value for customer and also to use organizational learning – organizational design for getting the best performance."

"This study aims to assess and evaluate the business model of airlines as an air cargo terminal operator. Correspondingly, to analyze the business model, the airline is run as an air cargo terminal operator on its own compared to if the cargo services outsourced to other parties at the terminal. This research uses a case study approach with PT. Garuda Indonesia, as the object or context of the study. PT. Garuda Indonesia Tbk is the only one of the airlines in Indonesia that operates as non-integrated cargo services and manages air cargo terminal service. The analysis will conduct by performing financial analysis and comparative study analysis. After that, scenario and sensitivity analysis will lead and decided the priority of air cargo business. The result is when the company decides to outsource the business to the other party is better than if they run by themselves. From the sensitivity and scenario analysis results, it shows that all the scenarios of the outsourced still better compared to if they run their business by themselves. The implications obtained from the research is they got more benefit from cost-efficiency and revenue enhancement.

---

Penelitian ini bertujuan untuk menilai dan mengevaluasi model bisnis maskapai penerbangan sebagai operator terminal kargo udara. Sejalan dengan itu, untuk menganalisis model bisnis, maskapai ini dijalankan sebagai operator terminal kargo udara sendiri dibandingkan dengan jika layanan kargo di-outsourcing ke pihak lain di terminal. Penelitian ini menggunakan pendekatan studi kasus dengan PT. Garuda Indonesia, sebagai objek atau konteks penelitian. PT. Garuda Indonesia Tbk adalah satu-satunya maskapai penerbangan di Indonesia yang beroperasi sebagai layanan kargo non-terintegrasi dan mengelola layanan terminal kargo udara. Analisis akan dilakukan dengan melakukan analisis keuangan dan analisis studi banding. Setelah itu, analisis skenario dan sensitivitas akan memimpin dan memutuskan prioritas bisnis kargo udara. Hasilnya adalah ketika perusahaan memutuskan untuk melakukan outsourcing bisnis ke pihak lain lebih baik daripada jika mereka menjalankannya sendiri. Dari hasil analisis sensitivitas dan skenario, itu menunjukkan bahwa semua skenario outsourcing masih lebih baik dibandingkan dengan jika mereka menjalankan bisnis mereka sendiri. Implikasi yang diperoleh dari penelitian ini adalah mereka mendapat lebih banyak manfaat dari efisiensi biaya dan peningkatan pendapatan."