Several studies have already explained the contract mix and contractual terms in franchising. Contract mix and contractual terms have become essential components of franchise agreements between franchisors and franchisees. However, there are no studies that combine both contract mix and terms. This study is the first empirical research finding the correspondence between the contract mix and terms for franchising. To conduct the research, this study uses secondary data from 921 franchise chains in the Netherlands in 2019, and 83 Dutch franchise chains from food retail in 2020. The analysis of the study indicates that most franchise companies in the Netherlands have a similar pattern in the contract mix when sectors become an indicator. However, it can differ when using other indicators such as age, size, and type of franchise companies (pure and mixed). Furthermore, this study also examines the statistical relationship of contract mix with contractual terms. This study also uses entrance fees and equity capital as indicators. The results show that there are statistical relationships between the contract mix and terms in franchising. Likewise, the results of the study should serve as a starting point for further research into the relationship between contract mix and contractual terms in franchising.

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Beberapa penelitian telah menjelaskan contract mix dan contractual terms dalam sebuah franchise. Contract mix dan contract terms telah menjadi komponen penting dari perjanjian franchise antara franchisor dan franchisee. Namun, tidak ada studi yang menggabungkan contract mix dengan contract terms. Penelitian ini merupakan penelitian empiris pertama yang melakukan kesesuaian antara contractual mix dan terms franchise. Untuk melakukan penelitian, penelitian ini menggunakan data sekunder dari 921 rantai franchise di Belanda pada tahun 2019, dan 83 franchise di Belanda untuk retail makanan pada tahun 2020. Berdasarkan analisis yang dilakukan, sebagian perusahaan franchise di Belanda memiliki pola yang serupa di contract mix ketika sektor menjadi indikator. Namun dapat berbeda bila menggunakan indikator lain seperti usia, ukuran, dan jenis perusahaan waralaba (murni dan campuran). Lebih lanjut, penelitian ini juga mengkaji hubungan statistik contract mix dengan contract terms. Studi ini juga menggunakan biaya masuk (entrance fee) dan modal ekuitas sebagai indikator. Hasil penelitian menunjukkan bahwa terdapat hubungan statistik antara campuran kontrak dan persyaratan dalam franchise. Demikian pula, hasil penelitian harus menjadi titik awal untuk penelitian lebih lanjut tentang hubungan antara contract mix dan contract terms dalam franchise.