Penelitian ini bertujuan untuk menganalisis kendala penerapan sertifikasi halal pada produk usaha mikro, kecil, dan menengah (UMKM) di wilayah Kelurahan Wirogunan, Daerah Istimewa Yogyakarta. Variabel dependen dalam penelitian ini adalah penerapan sertifikasi halal, sementara variabel independen meliputi kesiapan sistem produksi, pengetahuan UMKM, kesadaran UMKM, dan aksesibilitas UMKM. Variabel kontrol mencakup alokasi modal, pendidikan terakhir, pendapatan bersih, dan lama usaha. Metode yang digunakan adalah analisis regresi logistik biner. Hasil penelitian menunjukkan bahwa variabel kesadaran dan kesiapan sistem produksi berpengaruh signifikan positif terhadap penerapan sertifikasi halal, sedangkan variabel aksesibilitas berpengaruh signifikan negatif. Meskipun demikian, penelitian ini memiliki keterbatasan terkait perbedaan persepsi UMKM tentang standar halal, meskipun sudah diminimalisir. Temuan ini diharapkan dapat memberikan kontribusi terhadap pengembangan kebijakan yang mendukung penerapan sertifikasi halal bagi UMKM.

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This study aims to analyze the obstacles to the implementation of halal certification in micro, small, and medium enterprises (MSMEs) products in the Wirogunan Village, Yogyakarta Special Region. The dependent variable in this research is the implementation of halal certification, while the independent variables include production system readiness, MSME knowledge, MSME awareness, and MSME accessibility. Control variables include capital allocation, last education, net income, and business duration. The method used is binary logistic regression analysis. The results of the study show that the variables of awareness and production system readiness have a significant positive effect on the implementation of halal certification, while the accessibility variable has a significant negative effect. However, this study has limitations related to the differences in MSME perceptions of halal standards, even though these have been minimized. These findings are expected to contribute to the development of policies that support the implementation of halal certification for MSMEs.