Desain selalu memegang peranan penting untuk memikat mata pelanggan. TradeDress dan Desain Industri berbagi kronologis konsep hak kekayaan intelektualyang paralel mulai dari perlindungan hanya untuk desain dua dimensi hinggaakhirnya desain tiga dimensi dapat dilindungi. Dalam persaingan perdagangan,umumnya komoditas dagang memiliki desain produk dan desain kemasan yangberbeda. Namun, tidak jarang desain produk secara simultan merupakan desainkemasan, misal : Henry Ford; Christian Louboutin; Crocs; Gibson. Apabilatimbul persaingan curang, peniruan atau pemboncengan reputasi dari beberapacontoh desain di atas, maka dapat dikatakan telah terjadi tumpang-tindihpelanggaran passing off Trade Dress vis-à-vis passing off Desain Industri

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Design always plays a crucial role in captive customer’s eyes. Trade Dress and

Industrial Design share the same chronological concept of intellectual property

tights ranging from protection only for two-dimensional design to at last threedimensional

design can also be protected. In trading competitions, trade

commodities generally have distinct products design and packaging design.

However, we often encounter brands whereby the product design is also the Trade

Dress, for instance : Henry Ford; Christian Louboutin; Crocs; Gibson. If there is

a fraudulent unfair competition, imitation or ride on the reputation of the design

examples above, then it can be said that there has been a overlapping violation of

passing off Trade Dress vis-à-vis passing off Industrial Design