ABSTRAKTesis ini membahas faktor penghambat serta faktor pendorong penerapan ecommerce
oleh UMKM, serta mengajukanempat buah skenario terhadap
penerapan tersebut. Penelitian menggunakan, pendekatan kualitatif untuk
menganalisis faktor pendorong dan faktor penghambat penerapan e-commerce.
Hasil penelitian menunjukkan bahwa penerapan e-commerce di Kota Depok
belum merata, dan ditemukan bahwa faktor penghambatnya berupa faktor usia
dan keuangan UMKM. Adapun faktor pendorongnya terdiri dari faktor seperti
visi pelaku UMKM, layanan pos yang berkualitas dan adanya dukungan
pemerintah. Empat skenario diberikan sebagai gambaran masa depan penerpan ecommerce
di Kota Depok
ABSTRACTThis thesis discusses the inhibiting and driving forces of e-commerce adoption by
SMEs, as well as proposes four scenarios on such adoption. This research used,
qualitative approach to analyze the driving forces and inhibiting factors of ecommerce
adoption. The results showed that the adoption of e-commerce in
Depok is still in small scale, and the results showed that inhibiting factors such as
age and SME finance are still the main factor. As for the driving force such as the
vision of SMEs, the postal service quality and government support. Four
scenarios are given as a description for the future of e-commerce adoption in
Depok
T-Krishadi Nugroho.pdf :: Unduh