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ABSTRAKPerkembangan industri otomotif dewasa ini semakin kompetitif dengan pangsa
pasar yang luas. Kondisi inilah yang mendorong PT ABC untuk melakukan
inovasi produk dari produk-produk yang sudah ada di pasaran. Inovasi ini berupa
peluncuran produk Cabin Air Filter. Perhitungan atas kelayakan finansial produk
dilakukan dengan metode capital budgeting. Data-data sekunder yang diperoleh
kemudian diolah dengan menggunakan NPV (Net Present Value), IRR (Internal
Rate of Return), Payback Period, dan analisis skenario. Berdasarkan hasil
perhitungan diperoleh nilai yang positif serta tingkat pengembalian yang lebih
besar dari cost of capital. Maka kesimpulan yang diperoleh dari analisis yang
dilakukan adalah PT ABC sebaiknya meluncurkan produk cabin air filter.
ABSTRACTThe development of the automotive industry nowadays is more competitive with
larger market share. These conditions encourage PT ABC to conduct product
innovation. The innovation is a Cabin Air Filter product launch. The Calculations
on the financial feasibility of the product made by capital budgeting methods.
Secondary data were obtained then processed using the NPV (Net Present Value),
IRR (Internal Rate of Return), Payback Period, and scenario analysis. Based on
the calculations, a positive value and rate of return is greater than the cost of
capital. Then the conclusions obtained from the analysis conducted are PT ABC
should launch a cabin air filter products.;The development of the automotive industry nowadays is more competitive with
larger market share. These conditions encourage PT ABC to conduct product
innovation. The innovation is a Cabin Air Filter product launch. The Calculations
on the financial feasibility of the product made by capital budgeting methods.
Secondary data were obtained then processed using the NPV (Net Present Value),
IRR (Internal Rate of Return), Payback Period, and scenario analysis. Based on
the calculations, a positive value and rate of return is greater than the cost of
capital. Then the conclusions obtained from the analysis conducted are PT ABC
should launch a cabin air filter products., The development of the automotive industry nowadays is more competitive with
larger market share. These conditions encourage PT ABC to conduct product
innovation. The innovation is a Cabin Air Filter product launch. The Calculations
on the financial feasibility of the product made by capital budgeting methods.
Secondary data were obtained then processed using the NPV (Net Present Value),
IRR (Internal Rate of Return), Payback Period, and scenario analysis. Based on
the calculations, a positive value and rate of return is greater than the cost of
capital. Then the conclusions obtained from the analysis conducted are PT ABC
should launch a cabin air filter products.]
S61555-Wahyu Murcahyati.pdf :: Unduh