[ABSTRAK
Penelitian ini dilaksanakan untuk memahami pengaruh normative belief(peer influence) terhadap behavioral belief (usefulness, ease of use, enjoyment),normative belief lain (self-congruence), attitude, serta intention untuk memilikismartphone mewah pada remaja. Model konseptual merujuk kepada teoriTechnology Acceptance Model. Penelitian dilakukan dengan menggunakan desainpenelitian deskriptif single cross-sectional untuk menguji hubungan antarvariabel. Data dikumpulkan menggunakan metode survey self-administeredquestionnaire dengan memanfaatkan siswa Sekolah Menengah Atas sebagairesponden. Obyek yang diteliti adalah iPhone. Hipotesis diuji menggunakanStructural Equation Modeling.Hasil penelitian memperlihatkan bahwa suatu belief ternyata mampumempengaruhi belief lainnya, selain pengaruhnya terhadap attitude dan intentionto own. Peer influence terbukti signifikan mempengaruhi usefulness, ease of use,enjoyment, self-congruence, dan attitude, namun tidak berpengaruh signifikanterhadap intention to own. Perceived enjoyment muncul sebagai determinanterkuat dalam pembentukan attitude dan intention to own pada remajamenandakan menonjolnya nilai hedonis iPhone. Attitude terbukti masihmemegang peranan penting dalam pembentukan intention. Usefulness tidakberpengaruh terhadap attitude dan intention, demikian pula ease of use tidakberpengaruh terhadap attitude yang menunjukkan remaja belum mampumelakukan penalaran kognisi yang kuat, masih dalam proses perkembanganemosional dan masih belum dapat berpikir secara rasional.

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ABSTRACT
The purpose of this study is to understand the normative belief (peerinfluence's effect towards teenager's behavioral beliefs (usefulness, ease of use,enjoyment), other normative belief (self-congruence), attitude, and intention toown luxury smartphone. Conceptual model refers to Technology AcceptanceModel. The research is conducted using single cross-sectional descriptive researchdesign to test relationships between variables. The data is collected using surveymethod (self-administerred questionnaire) with senior high school?s students asrespondents. Research object is iPhone. Hypotheses are tested using StructuralEquation Modeling.The result shows that a belief can influence other beliefs, attitude, andintention to own. Peer influence significantly influences usefulness, ease of use,enjoyment, self-congruence, and attitude, but does not affect intention to own.Perceived enjoyment emerges as the strongest attitude?s determinant and alsointention to own?s determinant which reflects the salience of iPhone?s hedonicvalue. Attitude still plays important role in forming intention. Usefulness does notaffect attitude and intention to own as well as ease of use does not affect attitude,these reflects teenager?s inability to perform complex cognitive appraisal, processof emotional development, and inability to think rational., The purpose of this study is to understand the normative belief (peerinfluence)’s effect towards teenager’s behavioral beliefs (usefulness, ease of use,enjoyment), other normative belief (self-congruence), attitude, and intention toown luxury smartphone. Conceptual model refers to Technology AcceptanceModel. The research is conducted using single cross-sectional descriptive researchdesign to test relationships between variables. The data is collected using surveymethod (self-administerred questionnaire) with senior high school’s students asrespondents. Research object is iPhone. Hypotheses are tested using StructuralEquation Modeling.The result shows that a belief can influence other beliefs, attitude, andintention to own. Peer influence significantly influences usefulness, ease of use,enjoyment, self-congruence, and attitude, but does not affect intention to own.Perceived enjoyment emerges as the strongest attitude’s determinant and alsointention to own’s determinant which reflects the salience of iPhone’s hedonicvalue. Attitude still plays important role in forming intention. Usefulness does notaffect attitude and intention to own as well as ease of use does not affect attitude,these reflects teenager’s inability to perform complex cognitive appraisal, processof emotional development, and inability to think rational.]