ABSTRAKPenelitian ini bertujuan untuk mengetahui dan membandingkan tingkat
satisfaction dari customer di specialty store dan di conventional store, serta
variabel yang mempengaruhi tingkat satisfaction di kedua jenis store tersebut.
Kasus yang diteliti adalah pemasaran daging ayam di DKI Jakarta. Penelitian ini
merupakan replikasi dari penelitian Huddleston et al (2008). Metode analisis data
yang digunakan adalah distribusi frekuensi, uji reliabilitas, uji validitas, analisis
korelasi dan analisis regresi. IBM SPSS Statistics 20 digunakan sebagai alat bantu
penelitian. Hasil penelitian memperlihatkan bahwa variabel product quality,
employee service dan loyalty building service berhubungan positif secara
signifikan dengan satisfaction pada specialty store. Sedangkan pada conventional
store variabel yang berhubungan positif secara signifikan adalah employee service
dan loyalty building service
ABSTRACTThe purpose of this research is to determine and compare the level of
customer satisfaction from specialty store and conventional store, also the
variables that influence the level of satisfaction in both stores. This research takes
on the case study of marketing chicken meat in DKI Jakarta. This study is a
replication of Huddleston et al (2008). Data analysis methods used were
frequency distribution, reliability test, validity test, correlation analysis and
regression analysis. IBM SPSS Statistics 20 is used as a research tool. The results
indicates that the product quality, employee service and loyalty building service
are positively and significantly related with satisfaction on specialty stores. While
in conventional stores satisfaction related positively and significantly with
employee service and loyalty-building service.
S54568-Widya Ariyani.pdf :: Unduh