How far is the difference and the similarity of academicians and practicioners interpretation in difine the advertising creativity's concept and to appreciate the creative quality of Citra Pariwara's winner advertisement works print ad category, from 2003 until 2006. An advertisement work can be categorized for being creative, if it contains the element of novelty, freshness, innovative, original, and can fulfill it's early destination, which is to rise the product's sale or even to solve it's audience's problem.